Tara McMullin – The Art of Selling What You Make

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Exploring the Essential Features of “Tara McMullin – The Art of Selling What You Make”

• 38 Video lessons in HD
• 15h 9m of class content
• Exclusive bonus content

LESSONS

DAY 1
1. Overview Of Today’s Goals
2. FreePreview: Gather Your Virtual Focus Group
3. Camera Study
4. Chart The Course For Your Customer
5. Breaking Down The Charted Course
6. Holes, Not Drills
7. Questions & Student Hot Seat
8. Content Marketing
9. Strategic Partnerships
10. Business Model
11. Bonus Video With Purchase: “Google + Hangout With Tara”

DAY 2
12. Value(S) Driven Marketing
13. Pricing Practicum: Ana Apple
14. Pricing Practicum: Bird Of Virtue
15. Pricing Practicum: Studio MME
16. Overview Of Today’s Topics
17. Making Money Should Be Beautiful
18. Money Myths
19. Pricing Practicum: Sasha Cagen
20. Student & Internet Questions
21. Pricing Strategies
22. Pricing Formula
23. Moving Towards Value
24. Pricing Practicum: Jen-Na
25. Student & Web Questions

DAY 3
26. Today’s Goals
27. Sales, Marketing, And Distribution
28. Selling Through Email
29. Sales Pitch: Studio MME
30. Sales Pitch: Bird Of Virtue
31. Sales Pitch: Ana Apple
32. Sales Pitch: Sasha Cagen
33. Craft Show: Sasha Cagen
34. Craft Show: Bird Of Virtue
35. Craft Show: Jen-Na
36. Craft Show: Ana Apple
37. Craft Show: Studio MME
38. Final Questions

CLASS DESCRIPTION
Connect With Customers And Increase Your Sales.

If you have serious crafting skills and are ready to transform your work from a pastime to a thriving business, this three-day immersion into sales and marketing in the age of Etsy® is for you.

Taught by business strategist Tara Gentile, this course will help you think like a service-based business to maximize positive customer relationships and sales. Using and applying basic pricing strategies and psychology, you’ll learn how to set prices that reflect the value of what you do while still remaining realistic for your customers. You’ll learn how to write marketing materials and create an online presence that piques the interest of clients.

You’ll also learn how to effortlessly guide customers through each step of the purchasing process, from the first spark of initial interest to the final transaction. Tara will show you how to apply your skills in online venues like Etsy®, real-world settings like craft fairs, and beyond.

This course will give you the concrete, pragmatic tools to connect with customers, make sales, and share the unique things you make with the world.

TARA MCMULLIN

Tara McMullin is the founder of CoCommercial, a digital small business community for entrepreneurs serious about making money, impacting their communities, and transforming the lives of those they love. She’s also the host of Profit. Power. Pursuit., a podcast that takes you behind the scenes of successful small businesses. Entrepreneur named it one of 24 top women-hosted podcasts for business owners.

She’s the creator of Quiet Power Strategy®, a business design system that helps you break through the inevitable earning plateau, and a bestselling Money & Life instructor on CreativeLive. Tara’s work has been featured in Fast Company, Inc, DailyWorth, Forbes, and The Huffington Post.

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/