Tara Swiger – Marketing for Crafters: Talk About Your Work

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Exploring the Essential Features of “Tara Swiger – Marketing for Crafters: Talk About Your Work”

• 12 Video lessons in HD
• 4h 49m of class content
• Exclusive bonus content

LESSONS

1. What Marketing IS (And Isn’t)
2. What Is Your Craft Business’s North Star?
3. Setting Your Intention For Your Craft Business
4. Marketing That Stands Out: Your Sparkle
5. Spotting Your Marketing Sparkle
6. Focusing Your Marketing Sparkle
7. Marketing To The Right People
8. Who Is The Right Buyer For My Crafts?
9. Focusing Your Marketing On Your Right Person
10. Speaking Your Customer’s Language
11. How To Unify Your Marketing Messages
12. Clarifying Your Marketing Message

CLASS DESCRIPTION

Talk About Your Work

You are the expert on your products and your story. Learn how to turn that story into a marketing message that communicates the value of your handcrafted products in a compelling and memorable way.

In Marketing for Crafters: Talk About Your Work, Tara Swiger will guide you through the process of creating a marketing message that feels authentic to you and resonates with buyers. Tara will help you identify the right audience for your brand and coach you on crafting products that meet your customers’ needs. You’ll also learn about sharing your marketing message in a relatable and trustworthy way.

Buyers of handmade goods love to hear the story behind their purchases; learn how to find them and confidently tell yours.

TARA SWIGER

Tara Swiger is an author, podcaster and maker. Her weekly show, Explore Your Enthusiasm, helps makers, artists and entrepreneurs get profitable, share their work confidently, and push past what’s stopping them. She’s the author of Market Yourself (a guidebook to making a marketing plan for your craft business) and Map Your Business (a workbook for breaking your dreams into To Dos). Tara teaches around the world at industry trade shows, creative conferences, and tiny workshops

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