GetRespones – EMAIL MARKETING

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Exploring the Essential Features of “GetRespones – EMAIL MARKETING”

ADVANCED LESSONS ON MANAGING A SUSTAINABLE EMAIL MARKETING STRATEGY.

Why join this course?
Is there still a place for email? And where does it fit with other digital marketing channels and tools? In this certified course, you’ll learn how to:

• Harness the power of email subscription.
• Craft the perfect marketing message.
• Build a list of engaged contacts.
• Convert clicks into sales.
  And much more!

9 Teachers 
28 Lessons
6 Quizzes
224 Mins training

Meet your teachers
Andrew Davis is a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Anna Ward is Deliverability Director for GetResponse. She’s the frontman for all things email delivery – investigating and analyzing delivery trends, communicating deliverability concepts, and working with ISPs and partners in anti-abuse.

Irek Klimczak is Content Marketing Expert for GetResponse. He’ focuses on creating valuable and engaging content for all GetResponse customers, always eager to advise on email marketing strategies that bring results.

Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Justyna Bakker-Rakowska is Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Karolina Kurcwald is Chief Wordsmith for GetResponse. Words are her bread and butter, and she uses her knowledge to build a consistent, strong voice for the GetResponse brand.

Kath Pay is CEO of Holistic Email Marketing, a world-renowned speaker, author and trainer. She is an avid practitioner of the holistic approach for email marketing and loves achieving great results for her clients.

Mateusz Ruzik is Customer Education Team Manager for GetResponse. He specializes in email and online marketing optimization. Together with his team of Education Experts he helps customers understand GetResponse and become proficient at using it.

Michael Leszczynski is Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

What’s inside?
In this course, you’ll discover how to create an effective email marketing strategy with list building, copywriting, email personalization, A/B testing, deliverability, and other essential best practices.

MODULE 1: INTRODUCTION TO EMAIL MARKETING
How Brands Use Email Marketing 5:14  Michael Leszczynski
The Anatomy of a Successful Email Marketing Campaign 6:32  Justyna Bakker-Rakowska
The Role of Email in Multichannel Marketing 6:22  Michael Leszczynski
Email Communication Strategy: What, Why, and How? 7:32  Justyna Bakker-Rakowska
Harnessing the Power of a Subscription 11:14  Andrew Davis

Treating Your Email Newsletter Like a Product 12:01  Andrew Davis
Revision
 
MODULE 2: LIST BUILDING AND MANAGEMENT
The Basics of List Building and Management 5:11  Irek Klimczak
What’s a Good Email List? 3:59  Irek Klimczak
The Dos and Don’ts of List Building 11:59  Anna Ward

Using Lead Magnets to Build Your List 3:07  Irek Klimczak
Revision
 
MODULE 3: CREATING EFFECTIVE EMAILS
A Quick Guide to Email Types 4:30  Michael Leszczynski
Elements of an Email 5:21  Irek Klimczak
Using Personalization in Email Marketing Campaigns 4:06  Irek Klimczak
Creating Effective Emails – Best Practices 13:15  Mateusz Ruzik
Email Copywriting and Content Essentials 7:27  Karolina Kurcwald
Email Opens: How to Write Catchy Subject Lines 6:10  Karolina Kurcwald
The Basics of Email Analytics 5:29  Irek Klimczak
Email Clicks: How to Get High CTRs 8:50  Mateusz Ruzik
Creating a Format for Your Content 10:59  Andrew Davis

Attaching a Person to Your Email Communications 6:47  Andrew Davis
Revision
 
MODULE 4: DELIVERABILITY AND COMPLIANCE
ESP’s Role in Email Marketing 5:57  Anna Ward
Spam and Blacklists 11:48  Anna Ward
List Hygiene 6:03  Anna Ward
Making an Appointment with Your Audience 10:13  Andrew Davis

Revision
 
MODULE 5: ADVANCED EMAIL MARKETING
Dynamic Content in Email 16:10  Mateusz Ruzik
Email Conversion. Converting Clicks to Sales 6:29  Jamie Turner
The Secrets of Successful Testing in Email 11:50  Kath Pay
How to Test Your Subject Lines 10:00  Kath Pay

Revision
 
FINAL EXAM
Final exam

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