*** Proof of Product ***
Exploring the Essential Features of “YOUNGTONES – From Production to Release: Our Full Project Building Collaboration Process”
From Production to Release: Our Full Project Building Collaboration Process
Learn how to write, produce, release, and promote your own music like YOUNGTONES. In this class you will learn how to find the right collaborator, write songs, program drums, record instruments, edit, arrange, mix and master, as well as plan and execute your own release. Get an exclusive and unfiltered look into their entire process as they create a brand new song and guide you through their release and promotion strategies.
What you’ll learn
- To find and create with your ideal collaborator
- How to craft an organic loop, allowing your instincts to lead you to the perfect concept and melody
- How to get in the headspace to Unleash Your Creativity and Capture Your Vision
- How to use midi to create authentic sounding drums, bass, and string sounds
- How to perform and record a final vocal that you can be proud of
- Mixing and Mastering techniques to get your track release ready
- How to record and arrange background vocals
- The fundaments of digital music distribution and music royalties
- How to build and execute a marketing plan for you next song or album
- How to find your brand aesthetic
- How to find, hire and communicate with musicians, designers, photographers, and audio engineers to elevate your projects
- The basics of using Instagram, Facebook, and TikTok’s advertising platforms to get your release the attention it deserves
Class Overview
Create timeless sounds, unleash them globally
YOUNGTONES are known together for our throwback productions and soul project by the same name. The duo has decades of experience and success in Songwriting, Production, and releasing music independently.
In this class, you will learn how we write, produce, release, and promote your music. YOUNGTONES are bringing you into their world, their homes, and their studios to give you an intimate and unfiltered look into their entire process. You will be following along from brainstorming song ideas, through mixing and mastering, all the way to release and promotion. As they organically make their way through this process YOUNGTONES will explain their decision making as well as the resources and tools they rely on to get their project over the finish line.
YOUNGTONES will show you how to find the right collaborator, write songs, program drums, record instruments, mix and master, as well as plan and execute your release. If you follow along through all twelve lessons, you’ll be fully capable of recording and releasing music independently.
Lessons (13)
1. Welcome to our class!
2. Finding the Right Collaborator
3. Get in the Headspace
4. Building a Loop + The “Golden Moment”
5. Arrangement: Where do we go from here?
6. Finalize Arrangement, Lyrics, Melodies, & Vocals
7. Replacing Scratch Keys, Bass, Drums, & Guitar. Arranging/Recording Strings & Background Vocals. Final edits.
8. Mixing & Mastering
9. Finding & Hiring the Right People to Elevate Your Project
10. The Basics (Splits + Distribution + Royalty Collection)
11. Making a Marketing Plan
12. Finding Your Aesthetic & Collaborating with Designers & Photographers
13. Amplifying Your Efforts with Social Ads
Apply what you learn
Follow YOUNGTONES’ proven process, step by step
In the class, YOUNGTONES breaks down their songwriting, arranging, production, mixing, mastering, and release processes into clear, actionable steps. Follow along with YOUNGTONES’ process step-by-step and write, produce, and promote your own release ready songs. You can also watch YOUNGTONES’ process in full first and then bring the ideas, tools, and techniques into your own projects.
Who’s this class for?
1 Experienced songwriters, producers, and hobbyists looking to level up their songs, productions, and releases.
2 Professional and aspiring producers looking to learn and practice the skills needed to write, produce, and release in a more gritty and classic style.
3 Professional producers and songwriters looking to diversify their skillset.
YOUNGTONES
Soul/Retro-pop outfit YOUNGTONES was born in 2017 at a recording session at the South by Southwest music festival in Austin, TX. Producer Matthew Young (Vacationer/Body Language/Splice Originals) and veteran Singer/Songwriter Lucas Wade wrote their first song in the throwback genre in about an hour and the result was something different from Matthew’s typical pop centric productions and Luke’s more Pop/Americana influenced releases. Drawing inspiration from a range of Soul and RnB sounds of the sixties and seventies, YOUNGTONES’ sound is something familiar yet distinctively different.
Although, in the studio YOUNGTONES continues to be a creative collaboration, on stage and across social media, the project is represented by front man/guitarist Luke Wade. After years of touring as a solo artist, Wade took a few years off from performing after becoming a staff writer for LA based music publisher Angry Mob and beginning work as casting producer for NBC/Universal in the US. Here a key contributor for music shows like The Voice, SONGLAND, and American Song Contest. As he spent his time helping others get closer to their dreams there was less and less clarity about the future of his own. It was in these fertile grounds of uncertainty that the seed that would become YOUNGTONES was planted. Luke says of this moment, “I guess, sometimes you have to stop doing something to figure out why you have to do it… and that is what happened with music for me. The fire grew and grew and I realized I had to do it… The key to unlocking that passion was unlocking the joy, and, for me, it was all about realizing that you can take music that is fun, seriously.”
With a background in Dance Music, Producer Matthew Young was the perfect partner to clarify this vision and make the project a reality. He says, “You don’t have to break someone’s heart with a song to connect with them. You can create a place with music everyone can escape to together… a pulse you can all move to together, we are so excited to share that experience with as many people as we possibly can.”
A better kind of online class
Apprenticeship-Style Learning ™
In Studio Classes, creators take you into their studios and teach you everything they actually do behind the scenes. Learn by observing the real process like an apprentice.
The Start-To-Finish Process
Instead of watching surface level tutorials, watch the entire start-to-finish process of a creator to uncover every idea, decision, tool, and technique used throughout their journey.
Vulnerable & Open
At Studio, creators step into the vulnerable arena and share everything. Every idea, setback, and triumph is included. Creators openly share the full process, not just the final output.
Learn Insider Secrets
On Studio, accessing the world’s guarded knowledge has never been easier. Creators share their secrets, tips and tricks that are impossible to find elsewhere.
Watch On All Devices
Whether you’re at home or on the go, you’ll always have access to all your class lessons across all of your devices including mobile and tablets.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
