Digital Maketer – Google Analytics Playbook

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Exploring the Essential Features of “Digital Maketer – Google Analytics Playbook”

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1. Understand the Purpose and Role of Google Analytics

• Asking Questions and Getting Answers.pdf

2. Get Set Up in Google Analytics

• 1. Analytics.url
• 1. Create An Account.pdf
• 1. Demo account – Analytics Help.url
• 1. MonsterInsights – The Best Google Analytics Plugin for WordPress.url
• 1. Set up the Analytics Google tag – Analytics Help.url
• 1. Website Tag Management Tools & Solutions Google Tag Manager.url
• 2. Create 3 Different Account Views.pdf
• 3. Prevent Tracking Internal and Bot Traffic.pdf

3. Label Your Traffic

• 1. Understand the Importance of Tagging Your Traffic.pdf
• 2. Google has created a tool.url
• 2. Start Tagging Your Traffic.pdf

4. Set Goals Inside Google Analytics

• 1. Download the Google Analytics Planning Guide.pdf
• 2. Define Your Goals.pdf
• 3. Create, edit, and share goals – Analytics Help.url
• 3. Set Up Goal Tracking – DigitalMarketer Lab.url
• 3. Set Up Goal Tracking.pdf

5. Navigate the Different Analytics Reports

• this blog post.url
• Understand the 5 Reporting Suites.pdf

6. Next Steps

• Chris Mercer Insider Training.url
• Level-Up Your Analytics.pdf
• The DigitalMarketer Podcast – EP17-Chris Mercer, Co-Founder Measurement Marketing on Vanity Metrics vs the Useful Tr…
• The DigitalMarketer Podcast – Episode 38-John Grimshaw, Co-Founder @ Digital Strategy Boot Camps on Sifting Through Va…

Resources

• Google+Analytics+Planning+Guide+.pdf

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