*** Proof of Product ***
Exploring the Essential Features of “Ken McCarthy – Ginsu Knive Interview“
You may not recognize his name – unless you’re a truly serious marketer – but I guarantee you’ll recognize his product.
Back in the late ’70s, he and his partner Ed Valenti started a business in a garage and took an Ohio-manufactured kitchen knife that was selling in supermarkets for a buck and transformed it into the Ginsu Knife.
Using short-form TV spots, they sold half a billion dollars worth of these knives… one $10 to $20 order at a time… before the Internet… before 800 numbers were trusted… and before consumer credit cards were commonplace.
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