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Exploring the Essential Features of “Russ Henneberry – Content Marketing Mastery Course 2019 “
Russ Henneberry’s Course: Digital Marketing Mastery
About the Instructor:
Russ Henneberry is the founder of Modern Publisher, a thriving community of information product business owners and expert digital marketers. With a wealth of experience, Russ has trained and certified thousands of professionals through coaching, courses, stage presentations, and his book, Digital Marketing for Dummies.
What You’ll Learn In This Course:
- The Content Lifecycle: Discover how to create stellar content for all 3 stages of the marketing funnel. Learn to attract new visitors, guiding them from Awareness through Product Evaluation to Conversion.
- Content Technology Needs: Explore the 8 types of technology crucial for content marketing success. Benefit from our recommendations to ensure you have the most effective and user-friendly tools available.
- Blog Marketing Mastery: Master the 12 critical aspects of building a successful blog. Gain insights into post types, secrets to great content writing, and creating high-converting lead magnets.
- Content Distribution: Learn how to effectively get your content out into the world. Increase exposure through a combination of email marketing, SEO, paid distribution, and social media promotion.
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