*** Proof of Product ***
Exploring the Essential Features of “Jenna Kutcher – The List to Launch Lab”
If you don’t have a direct line to your clients & customers—you don’t have a reliable way to make sales.
The List to Launch Lab teaches my exact email system and blueprint for starting, nurturing, and monetizing your very own email list.
Designed for the dreamers, doers, and entrepreneurs who want to drive results—no matter what industry they serve or what offers they have to sell.
You can’t build a business on platforms you don’t own and can’t control —because at the end of the day, when an algorithm calls the shots, it’s not a direct line to your people.
When I started my business, I knew I could bet on myself and on my brain. And that’s why when one of my first business coaches asked, “How big is your email list?”—I froze.
Shoot. Zero. Nada. Nonexistent.
Uh … *clears throat* “Well, sir, might I direct your attention to my Instagram feed … ?”
That’s what I WANTED to say.
But I had to face the music and realize: I’d been relying on engagement, likes, and comments up to that point. Which all served a purpose, no doubt. But as business owners, we’ve gotta choose solid results over the shiny. In fact, we have an obligation to do just that.
SOCIAL MEDIA MARKETING IS ESSENTIALLY AN ONLINE COCKTAIL PARTY.
You show up in something stylish, and chat up a few new friends (and old!) over the artfully arranged cheese plate.
(And I love a cheese plate.)
But my business needed more than that.
ENTER THE EMAIL LIST
an official invitation to coffee with that new cocktail-party bestie.
It’s the place to get to know each other, talk about real things, and actually make some headway in cultivating that budding friendship.
On average, small business owners spend up to 6 hours per week on social media marketing, but only 1-3% of your audience actually sees what you post & engages with it in some way.
The fact is, we know social media glitches happen on the reg.
(It doesn’t take a global meltdown circa 2020 to throw off your feed.)
But what if something truly crazy happened—
like your account got hacked & you lost access to all your followers?
THE TRUTH IS:
Those are very real possibilities—and the situation only gets that much worse if you don’t have anywhere else to turn.
It’s time to ensure you can connect with your people, and offer a true-to-brand experience whether they see your social media updates or not.
Plus, emails can do so much more than the average social media post, like:
01 GET SPECIFIC FEEDBACK from each individual contact about what they hope to receive from you—helping you segment your list so you can serve more strategically
02 WAIT PATIENTLY in your reader’s inbox for them to read, without getting punished by an algorithm that buries it never to be seen again
03 ESTABLISH A CADENCE and flow of information that your audience becomes engaged in and even grateful for
KIND WORDS
“It’s the best actionable investment you’ll make in your business!”
Spoiler alert! The List to Launch Lab hits beyond the mark when it comes to email marketing and list building. Because Jenna does it again (no surprise) by carefully creating a course that is not only simple… but is purposefully designed to take you step-by-step on an email list growth journey that builds upon each other — without the fluff.
So if you’re looking to take your email list to the next level (or just starting), I highly recommend Launch to List Lab. It’s the best actionable investment you’ll make in your business!
— Isabelle Sarley | Email Copywriter
THIS ISN’T ABOUT SOCIAL MEDIA BASHING, BUT…
Here’s the thing: you have the power to create a system that ensures the right people
get the right message from your business at the right time.
You don’t have to be a marketing genius or tech guru to start an email list—odds are, you’ll find it just as easy to implement as the social media platforms you’ve become accustomed to.
You just need to find & connect with the people who are ready to:
- Happily invest in your biz as clients and customers because your words read like they were written just for them
- Eagerly await the chance to engage with your next heartfelt email
- Flip out at any announcement of a spot open to work with you
- Jump on that exclusive discount, promotion or new product because your content speaks right into their bones
- Read authentically-crafted emails FULL of life that flip the scammy salesman pitch upside down
- Cheer at the sound of your instantly recognizable voice from a mile away
If every other platform were gone tomorrow, but I still had my email list—
my business would keep running like normal.
DO YOU HAVE THAT SECURITY?
THAT’S THE POWER OF
If you’re in the habit of posting, waiting, checking, waiting, hoping, waiting some more and still not getting the engagement, sales & business growth results you want—
Before you hit lather, rinse, repeat on your social media strategy, what if you took the content you’re already creating and made sure it actually gets seen and converts?
THAT’S THE POWER OF
If you’re in the habit of posting, waiting, checking, waiting, hoping, waiting some more and still not getting the engagement, sales & business growth results you want—
Before you hit lather, rinse, repeat on your social media strategy, what if you took the content you’re already creating and made sure it actually gets seen and converts?
AN EMAIL LIST
It’s not about creating MORE content—
it’s about delivering your content straight to the inboxes of the people who flat-out tell you they want it & are ready to act based on what you tell them to do.
In the long run, spending a little bit of time now getting your email list started, means the time you spend down the road creating content, offers, and more could have up to 40x the ROI compared to when you just post to social media.
AND … WHEN TIME IS YOUR CURRENCY … YOU NEED TO SPEND IT IN THE RIGHT PLACES.
introducing
The List to Launch Lab
I’ve taken everything I’ve seen, learned, tested & proven in my own business, and thousands of my students’ businesses, and built it into a comprehensive, swipe file-packed, tech-tutorial-loaded course, focused on getting you your next—or first!—1k subscribers
Several years ago, I had no idea how to “do” the email list thing.
But, I pushed through the process of doing something NEW even when it was scary—and since then, I’ve built a seven-figure business I’m wildly proud of, due in large part to my commitment to emailing my people.
The List to Launch Lab maps out the exact step-by-step system I used to build my list and have taught to more than 7,148 (and counting) others to help them do the same thing.
The no-fluff to the point roadmap you need to start, build & grow your email list—even if you’re starting at 0.
GET INSTANT ACCESS TO THE VIDEO MODULES, TECH TUTORIALS, GUIDES, AND LIFETIME UPDATES ANY TIME MY INTERNAL—OR INDUSTRY STANDARD—STRATEGY SHIFTS ON ANYTHING.
INCLUDING:
Fluff-free content you can take on the go, and learn in whatever setting works best for you
Swipe files & email templates so you’re never stuck on what to say next
Plug-and-play designed guides so you can get your freebie done (and start your list!) in no time
ALL NEW—the strategies that get me thousands of new subscribers every single week (no kidding!)
The whole program breaks down into
THREE
SIMPLE
STAGES
PART I: Core Principles to Uncomplicate Your Email Strategy
Let’s break down the basics in a way that’s easy to understand and implement. We’ll cover how email marketing works, how to leverage other channels you already have, and how to repurpose your content cross-platform so you’re not creating more work for yourself—and instead guaranteeing your content actually gets seen by the people who need it!
- Learn the Application in Action Method to give you confidence to move forward with a roadmap for your first (or next!) 1k list subscribers, even if you’re starting with ZERO understanding of how email lists actually work.
- I’ll show you my step-by-step Strategy to Sell system to discover what your audience wants to learn from you and will one day want to pay you for!
- Identify your ideal client so you know how to serve your audience BEFORE you build your list.
- Master my Five-Point Email Process technique to outline your game plan & guarantee you stand out in inboxes and give a great experience.
BY THE END OF THIS MODULE, YOU’LL HAVE A CLEAR UNDERSTANDING OF EMAIL MARKETING STRATEGY AND THE CONFIDENCE TO APPLY WHAT YOU’VE LEARNED TO YOUR OWN BUSINESS.
PART II: From Plan to Practice: Implementing Your Email Marketing Strategy
I’ll guide you through the process of creating your first freebie, promoting it, and using it to build your email list. You’ll learn how to create a lead magnet that resonates with your target audience, and how to create landing pages that convert visitors into subscribers. We’ll also cover the best practices for promoting your freebie through social media, email, and other channels.
- Pick the perfect email marketing service provider—for your business—and learn EXACTLY how to set everything up (the right way!) from the very beginning.
- Create your first freebie after hearing all about real-life examples of the kind of magnet that lures in exactly the type of readers who want to listen to what you have to say.
- Guarantee list growth when you learn the email list mistakes most people make when they first start out or try to do this on their own.
- Plus, I’ll give you my framework for Using Social Media to Grow Your List, so you can start turning your Instagram and Facebook followers into converted email subscribers.
BY THE END OF THIS MODULE, YOU’LL HAVE A SOLID UNDERSTANDING OF HOW TO CREATE A POWERFUL LEAD MAGNET, PROMOTE IT EFFECTIVELY, AND GROW YOUR SUBSCRIBER LIST WITH ENGAGED AND INTERESTED SUBSCRIBERS.
PART III: Maximizing Your Email Marketing Results
Learn how to analyze and evaluate your email campaigns to identify what’s working and what’s not. I’ll guide you through the process of setting goals, tracking metrics, and using data to make informed decisions about your email marketing strategy. You’ll gain valuable insights into your audience, your content, and your messaging, and learn how to leverage this information to optimize your campaigns for maximum impact.
- My step-by-step Know Your Metrics Checklist will help you navigate with clarity the top five metrics to track and how you can quickly and easily impact them, optimizing your results as you continue to grow and serve your list.
- Plus, we’ll go over the role that metrics play, industry benchmarks, and how YOU (yes you, the newbie!) can tweak and tailor your email strategy to drive massive results.
BY THE END OF THIS MODULE, YOU’LL BE EQUIPPED WITH THE SKILLS AND KNOWLEDGE YOU NEED TO DIAGNOSE THE STRENGTHS AND WEAKNESSES OF YOUR EMAIL MARKETING CAMPAIGNS AND TAKE ACTION TO ACHIEVE EVEN GREATER RESULTS.
STRATEGIZE
You don’t get optimal results if you don’t go in with a plan.
Learn to tailor your approach
to your ideal client so you build a list filled with people who want to hear from you, and you actually want to serve.
IMPLEMENT
“I don’t know what to do” isn’t
a good excuse to stay stuck.
Together, we’ll remove the confusion & overwhelm from the tech setup and ensure your email list is ready for success.
ANALYZE
Once you turn this baby on,
you’ll be able to test and measure your efforts with real numbers to guide you through. You’ll learn industry standards & the strategies to help you improve your metrics.
THIS SYSTEM INCLUDES EVERYTHING YOU NEED TO
START, BUILD, AND GROW YOUR EMAIL LIST WITH EASE
But … What about the actual content of your emails & campaigns?
30+ EXCLUSIVE SWIPE FILES
A library of email templates, subject lines, and calls-to-action you can use as inspiration for your email campaigns, including:
- Welcome Email Sequence: Introduce new subscribers to your brand and set the tone for your email communications.
- Promotion Emails: Highlight sales, discounts, and other special offers.
Newsletters: Provide valuable content and updates to your subscribers in a way that keeps them engaged and excited to read. - Abandoned Cart Sequence: Encourage subscribers to come back and complete their purchase.
Re-engagement Sequence: Win back inactive subscribers. - Post-Purchase Email Templates: A selection of templates for post-purchase emails that thank customers for their business and encourage them to leave reviews or make repeat purchases.
- Referral Email Templates: A set of templates for referral emails that encourage subscribers to refer their friends or family to your business.
PLUG-AND-PLAY OPT-IN DESIGN TEMPLATES
to export as a PDF & get your lead magnet up fast in a beautifully-designed printable format
- Opt-In Template #1 – Checklist
- Opt-In Template #2 – Step-by-Step Guide
- Opt-In Template #3 – Workbook
- Opt-In Template #4 – E-Book
MY EMAIL MARKETING CALENDAR TEMPLATE:
The exact calendar I use to plan my business’ email campaigns, set team deadlines, and stay on track developing timely content.
CUSTOMIZABLE LIST-BUILDING CHECKLIST:
Follow the best practices for building an engaged and targeted email list, including tips for lead magnets, landing pages, and social media promotions.
MY FAVORITE EMAIL MARKETING TOOLS AND RESOURCES:
My curated list of recommended email marketing tools and resources to help you improve your campaigns, including automation software, analytics tools, and graphic design resources.
THE SUBJECT LINE SUCCESS CHEATSHEET:
To help you get over the hump of writing one of the stickiest parts of your email campaigns.
NOT TO MENTION, THE NEW-IN-2023 BONUS MODULE
THE LIST TO LAUNCH LAB:
An all-access, masterclass-style module with some of the industry’s best list-builders and my business besties.
After you get things up and running, Next Level helps you keep the juices flowing as you create & send out your latest email content.
- Quiz Guru Chanti Zak teaches on using engaging quizzes to grow your email list and shares how we got 100,000 new leads with ONE quiz.
- Throttle your email strategy with BossBabe’s Natalie Ellis who’s teaching you the 3 simple steps you can start doing TODAY to monetize your email list.
- Copywriter for Creatives Ashlyn Carter teaches on copywriting tricks for consistently showing up for your email list & priming your audience for your next sales push up to 12 weeks out.
- Automation master Natasha Willis teaches how to use Manychat to drive opt-ins and how we’ve used Instagram automation to add thousands of subscribers each week.
- Ads Expert Kerry Swetmon teaches you to use paid ads to grow your email list and cut down on the cost for ads before you go to launch.
- Learn how to create a landing page that convert with the genius behind my website, Jen Olmstead! From the design to the layout, she’ll walk you through exactly how we make our high-converting landing pages.
Build a business that can stand out & sell without relying on the shifting sands of social media.
It’s proven to us time and again that we just can’t count on it …
Sure—relatable reels & save-worthy static posts are fun to create (and valuable in their own way) … But knowing all of your best clients, customers & peeps are just an email away? I’ll teach you how to find the best feeling a boss can have.
“BUT JENNA—I REALLY THINK MY BUSINESS IS DOING FINE WITHOUT AN EMAIL LIST …”
You’re a service provider who’s always kind of wondering where your next client contract is going to come from. You’re not the exception to the email-list rule! In fact, for service providers especially an email list is a powerful tool for staying top-of-mind with your prospective clients … yes, even if you’re a wedding industry professional. (I heard those doubts rollin’ around in your head.)
You’re a content creator whose whole business right now revolves around social-media marketing and engagement. I’m not telling you to quit the social media game—100% keep at it. BUT, what if you could bolster the content you’re already creating by giving special attention to the people who want to be part of your email list? Your email list (aka, your special, all-access, vip audience) can be the fast-track that supplements & supports your social media efforts, without doing much more work.
You’re a product guru with a whole library of digital or physical products primed & ready to fly off your shelves and into the hands of your people who need & want them. An email list is a PERFECT way to market and promote your products without wondering who will actually see your efforts.
You’re a podcaster, blogger or YouTuber who’s building an audience and creating a brand around the amazing content you’re putting out into the world. Well, if I was spending all that time, effort, and energy putting myself out there … I’d wanna make sure my audience was listening/reading/watching. Emails are the perfect way to make sure you never hit publish only to find yourself surrounded by the sound of *crickets* waiting for your content to land with your peeps.
You’re an artist whose gorgeous, brilliant work typically speaks for and sells itself … sure. BUT—you’re not just selling your art, you’re also selling a lifestyle and a philosophy that centers on surrounding yourself with beautiful, inspiring pieces. Not to mention, a business built on luxury instead of necessity needs a plan for when organic sales dry up due to factors beyond your control.
“I thought list building was going to be hard!”
Before I joined the List to Launch Lab, I felt overwhelmed and uneducated in the online biz world. I was afraid I couldn’t do it and was exhausted by the idea of trying to figure it all out, but I knew I wanted to learn mailing lists A-Z.
Since joining this course, I have a clear understanding of mailing lists, their purpose, and exactly how to make them work to help me grow! Jenna is a great and fun teacher and I love her step by step approach! I finished with no questions unanswered! It was literally perfect!
— Maria Menounos
I get it
When I first started building my email list, the whole thing felt
And in my dream life, you’d be sitting at my kitchen table with our laptops open while I show you how I built a simple system that turned my email list into the Number-1 profit generator in my business.
But you don’t need a one-on-one coaching sesh—you just need an easy-to-follow, step-by-step plan.
So since you’ll be able to sit down at your own desk (or kitchen table) while I virtually map it all out for you, the investment—the time, money, effort trifecta—gets a lot more manageable.
rave reviews
“I’ve grown my list to 1,451 subscribers, basically on autopilot!”
Before List to Launch, I felt overwhelmed that I wouldn’t be able to wrap my head around all of the information and implement it, but I’m SO glad I gave it a try. I’ve grown my list from 63 subscribers to 1,451 subscribers, basically on autopilot! The investment felt like a lot when I signed up, but looking back I clearly see it was a stepping stone to a ton of growth in my business, and was 1000% worth it!”
MORGAN LEAH
JEWELRY DESIGNER
THE UNLIKELY GIRL BEHIND THE 350,000+ SUBSCRIBERS
If you’d told me back in my red-and-khaki Target days that I’d have 350K people on an email list just waiting for my next message or sales push, I would’ve laughed in your face.
HEY, I’M JENNA
I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to make a living doing what they love (without it taking over their life).
I’m a top-ranked business podcaster on Apple Podcasts, a New York Times best-selling author, and a girl who took a $300 Craigslist camera and turned it into a 7-figure empire, but the day my coach asked me how big my email list was, my heart thudded.
Sure, I had a social media following … but email subscribers?
Nada. Goose egg. Shrug emoji.
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