*** Proof of Product ***
Exploring the Essential Features of “Teach Traffic – How Anyone Can Create Profitable Google and Facebook Ad Campaigns Without the High Costs of Hiring an Agency“
The harsh truth is…
Google’s ad platform is a complex maze of traps.
If you set up your account without being aware of these pitfalls, you’re almost certain to fail.
In fact, it’s such a complicated platform that if you’re hoping to figure it out using trial and error, make sure you have ample cash available that you don’t mind losing.
Because you will make many costly mistakes — if you haven’t already.
This is a big reason why, according to research from Unbounce, an estimated 98% of paid ads fail.
Yet once you understand how the system works (and how it’s set up to give you a false sense of confidence), you can quickly turn your account around.
Because, as you’re about to see with Teach Traffic, you gain advantages that give you instant clarity about how, when and where to successfully run your ads.
So you’re able to invest with true confidence and get results that allow you to safely grow and scale our business.
The added bonus is, you enhance any other marketing you’re already doing.
Now, to see these types of results in your own account, the first thing you must understand is…
Google and Facebook’s ad platforms
are intended to help you run ads —
not create profitable campaigns.
This is especially the case if you’re trying to run campaigns for growing
or scaling your business. Unfortunately, I learned this the hard way.
In fact, we have one member who — once he saw how
the process works — picked up an extra 76 leads in just
one month.
Over the last year, he’s consistently seen a 150-200% return on ad spend, while making minimal adjustments to his ad account.
Another member, an online guitar instructor, doubled his membership base in just 6 months. Crazy thing is, his business keeps growing even though he spends just 10% of what he previously did on paid ads.
Yet another recently used Facebook Ads to add more than 1,200 leads to his sales funnel.
You see, about 12 years ago, I left the corporate world as a data analyst (not by choice). I was trying to learn Google Ads to help my husband grow his newly formed legal practice.
(Back then, you couldn’t even advertise on Facebook.) I still remember the sinking feeling every time I logged into my ad account. It was daunting — I felt overwhelmed because I never knew what I was looking at, let alone what to do next.
It became a constant guessing game.
Of course, I bought a bunch of books on advertising online, hoping they would guide me on what to do. But I quickly discovered the industry changes so fast that books become outdated the moment they’re printed.
So trying to follow what’s taught in the book, is like assembling an IKEA dresser using instructions for a bookcase.
I then moved on to YouTube videos. But none had strategy or guidance specific to my husband’s business.
I even took Google’s beginner’s course, thinking it would surely get me going in the right direction.
Nope. It was all just so confusing. This is when I learned that …
All the default or “recommended” settings are designed to benefit Google.
Later, I discovered this is affectionately known as the “Google Idiot Tax.” And I fell for the trap.
To make matters worse, I was cutting my Google Ad teeth on legal keywords. Let me tell you, these have crazy high cost-per-clicks (CPCs) — I’m talking $40-$50 per click!
When you make mistakes in the legal niche, you lose serious money…
And believe me, I sure did!
So if you have yet to figure out Google or Facebook Ads, just know that it’s not really your fault.
The system isn’t set up for you to succeed — at least initially.
So let me share with you a quick tip
to save you several bucks and lots
of frustration right now…
In Google, the default setting is to have the Search and Display Network selected.
This has massive implications, as the Display Network has a vast reach.
If you don’t have a plan in place, you’ll quickly melt away the funds on your credit card.
So, in most cases, you should deselect the Display Network when you first start running your ads.
Another factor you must consider is your type of business. For instance, a dental practice should have a completely different strategy than an e-commerce store.
This is why, as I share in Teach Traffic, the way you structure your ad account is so important.
It’s critical to your success.
Now, of course, these aren’t suggestions you’ll get from Google Support (if you can even reach someone).
Because the default settings are what make Google insane money.
You see, most people don’t realise that the Google’s reps are actually sales people incentivised to make you spend more.
They aren’t a support staff. And speaking of support…
Whether on Google or Facebook, ever notice how difficult it is to get useful help on your account?
Even if you get lucky and reach someone, you often receive cookie-cutter answers. This gets especially frustrating when you have ads that aren’t delivering or just suddenly stop working.
Then there’s the problems that come up when ad networks crash or your account gets disabled.
You’re stuck.
As I mentioned earlier, these are the exact issues I struggled through while trying to grow my husband’s
legal practice. But since I had no other options, I persisted and persisted. Testing, tweaking and more testing, until I found what worked.
Campaigns started becoming profitable and my husband’s business began generating consistent leads.
Friends started asking me what I was
doing — they wanted my “secret sauce.”
Truth is, there wasn’t one …
And there STILL isn’t.
You just need to know how to set up campaigns
that benefit you, rather than the ad networks.
You see, once I figured this out, my husband’s
business took off.
Now, eight years later, I’ve gone from knowing nothing about online advertising to running a dedicated online advertising agency (we ONLY run Google and Facebook Ad campaigns) that manages more than $20 million in ads online (on multiple platforms).
I also speak on stage about the latest strategies at many of the world’s top internet marketing events.
Just like inside Teach Traffic, I pull back the curtain during these talks and reveal the exact strategies we currently implement for our clients.
One of these is my proprietary step-by-step process (refined during the last eight years running my agency) for growing and scaling ad accounts profitably.
Called the Paid Traffic Puzzle, I use this exact method across niches such as dog training, forex, online business, and everything in between.
Trust me, I’ve done it all!
A brief rundown of how this process works:
STEP 1
The first step is retargeting because this is such low-hanging fruit. These are the corners of your paid traffic puzzle.
If you can’t get retargeting to work for your business, your problem isn’t the need for more traffic. Instead, you need to change your offer.
Remember this because it will save you headaches and lots of money.
STEP 2
Then, when you need to expand your reach to a larger audience, Google Search Network and Shopping campaigns come into play. These allow you to get in front of people actively looking for a product or service you provide.
The key, though, is not restricting your ads to just buying keywords. Because you’re limited by the number of people who search these terms.
So, to expand your audience even further, you add in top-of-funnel keywords — but with one key differentiator…
You only include people who are on your retargeting lists. After all, based on past history, you know these people are in a buying mode.
STEP 3
The next step is to expand even further by exploring the Google Display Network and YouTube. This allows you
to target people based on the content they’re
onsuming online.
You can also reach people based on behavioral targeting.
Keep in mind, everyone talks about how Facebook has insane amounts of data on people. But let me assure you Google has the same (if not more) insight into people’s online habits.
Applied correctly to ads, this data is
insanely effective.
You see, the beauty of advertising with Google is that they share so much information. For instance, when someone leaves your website, Google tells you where they go next (look in your Google Analytics).
With this knowledge, you can then advertise directly on these websites. This allows you to expand your audience even further.
And here’s the thing:
Once you have all these placements, which you already know are working on Google, you can then apply them all to Facebook… Which grows your audience even more.
Then you do the same for YouTube.
As you can see, there’s no guesswork with this process. You simply take what’s working with smaller audiences and strategically expand until…
Potential clients start
seeing you almost
everywhere online.
Again, this is the exact process we use with clients at
my agency to grow and scale businesses.
If you’re interested, we can apply it to your company, too.
The fee starts at $2,000 a month, plus your ad spend.
Now, of course, if you’re just getting started with online advertising, this arrangement may be beyond your budget.
So you also have another option…
One that doesn’t require the fees
needed to hire an ad agency.
It’s my program I mentioned a few times earlier, Teach Traffic.
As a member, you get a behind-the-scenes look at the exact steps we take to create profitable Google and Facebook Ad campaigns.
Teach Traffic is an online training community devoted to showing you, once and for all, how to grow and scale your business with pay-per-click advertising. What you see is the result of real-world campaigns and hard data. Each masterclass is based on millions of dollars of ad spent on live campaigns for clients.
Plus, the teachers inside our membership are the same individuals
who run our agency’s campaigns. In other words, they are in the
trenches every day.
But your membership goes
beyond just training.
Teach Traffic is also a community of fellow like-minded business owners who buy their own traffic on Google and Facebook every day. They share what’s working and the mistakes they made.
So you’re able to learn from their mishaps and shortcut your way to profitable campaigns.
You Ready???
If you are ready to take your PPC campaigns (and therefore business) to the next level,
then I’d love to help you in Teach Traffic.
I will personally help you grow your business using the strategies we use each and every day.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
