*** Proof of Product ***
Exploring the Essential Features of “Samar Owais – eCommerce Email Bootcamp“
The (not so) secret Black Friday sale for email copywriters and marketers
If you’ve heard of Samar Owais (that’s me) or Emails Done Right (my newsletter), then you’ve probably heard of the eCommerce Email Bootcamp.
If you haven’t, here’s what you need to know:
The eCommerce Email Bootcamp is a 3-month program with LIVE training, mentoring, and Q&A sessions.
This Black Friday, you can get the Bootcamp on demand.
Designed for ambitious ecommerce email marketers who want to
- Shorten their learning curve.
- Become known for their rock-solid email skills.
- Learn how to create emails that make people whip out their wallets like the great toilet paper rush of 2020.
By the time you complete the bootcamp, you’d have transformed from just another email copywriter or marketer to an email copywriter and marketer who knows their sh*t.
Just ask Eman Ismail whose emails have made her clients anywhere from $170k – $1.2 million.
Or Matt Snyder, who joined an ecommerce email marketing agency right after graduating from the Bootcamp and swiftly rose through the ranks to become their Lead Email Strategist.
Or Fiza Naseem, who went from charging $15/email to $200/email.
Having trained over 80 email marketers and copywriters, I could keep listing names and their achievements…
And while you’ll read a few more stories below, here’s what all of them have in common.
They all walked away from the Bootcamp with:
- Radical confidence in their skills as ecommerce email marketers.
- Complete understanding of an ecommerce email ecosystem.
- Problem-solving skills that make increasing email conversions easy.
- Skills that positioned them as an expert – no more order-taking!
- A strategist’s mindset that isn’t afraid to experiment and fail.
But before we get into the details…
There’s good news and bad news
So far, the Bootcamp’s only been taught live. And it’s only been taught once a year.
Bad news: The eCommerce Email Bootcamp won’t be opening its doors this year. The next live cohort won’t be until June 2024.
Good news: You can get the self-paced version this Black Friday at the 2020 pricing. (Wait… what?!)
The best part? You don’t have to get the entire Bootcamp. This Black Friday through Cyber Monday, you can choose to buy individual workshops.
Choose Your Black Friday Offer
01
Know the basics but always second-guess your email skills?
Get the “Fundamentals of Ecommerce Emails Done Right” workshop.
You’ll learn:
- The 10 key principles that’ll give you the confidence to call yourself a “strategist”.
- How to use these principles to make writing eCommerce emails so much easier.
- Exactly what to do so you can help your clients get those big wins.
“So much gold! I loved the 10 principles of eCommerce emails done right. Within just a few minutes, I realized, “This is what’s missing on Google.”
I can’t google “email strategy” and find these all in one place, but these are the building blocks. I loved it! I took so many notes, and I’m diving right into the challenge.”
02
Not sure what email sequences a brand needs?
Get the “Email Sequences (and Emails) An eCommerce Business Needs” workshop.
You’ll learn:
- The FOUR questions you need to ask before writing a single eCommerce email.
- The 12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs.
- The 7 standalone emails that every eCom brand should have.
- Samar’s Proprietary eCommerce Email Conversion Funnel.
“I thought the workshop was GREAT! Then I saw the resources that we received after the workshop, and I couldn’t stop saying, “Wow, wow, wow!”
I’m a paper, pen, and highlighter kind of person, so I was blown away by the flowcharts, email-by-email breakdown, and cliff notes… It’s so much more than I expected, and they’re all incredibly helpful.
I can’t wait to print them out and keep them in their new home on my desk.”
03
Want to learn how to write ecommerce emails that mint money?
You need the “How to Write Copy for Ecommerce Emails (and Wireframe Them)” Workshop.
You’ll learn:
- How to write emails that sell like toilet paper in a pandemic.
- 12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs.
- The 7 copy components of EVERY eCommerce email.
- Samar’s best (and easy!) technique to wireframe emails.
“My favorite part about this workshop is that every time we look into an email example, there’s always a discussion about what the brand is or isn’t doing right.
For me, that was extremely useful in sharpening my ’email sensors’ on what can be improved in any email.
Also love the handouts — especially the Subject Line + Preview Text pdf.”
04
Want to grow your email confidence, wow clients, and start making money with a low-cost, productized service?
Get the “How to Audit an Email Sequence” workshop.
You’ll learn:
- Why audits are essential and important for eCom brands (and YOU!).
- How to start with a 15-minute heuristic audit (and how to position this!).
- A 17-point audit checklist and what to check in each section.
- How to avoid scope creep AND still sell audits.
“This was the best workshop so far for me. When you know how to do email audits, you have all you need to start working with ecommerce brands.
The “How to Audit and Email Sequence” workshop gave me a boost of confidence because I realized how much I now know.
Everything I’ve learned from this workshop + having all the resources at my fingertips means I now know how to help clients get results.
I feel like a grown-up strategist & copywriter now, and I feel ready to say, “Watch out world!”
05
Ready to move to the next level and be seen as an email strategist?
You need the “Ins and Outs of Creating an Email Strategy” Workshop
You’ll learn:
- 21 tangible questions to ask when starting with a strategy call for instant authority and credibility.
- Insight into how to create your email strategy guiding philosophy and then make informed decisions.
- Know-how to distill the info you glean from the calls to create your email strategy.
- The 3 questions you need to ask when designing the email journey to ensure your strategy has NO holes.
“I loved that this workshop has a detailed “walk-me-through-everything” approach to making an email strategy that’s custom-made for a brand’s unique goals and challenges.
Everything is laid out clearly, from the things you need to be thinking about to the questions you need to ask your clients and down to assembling the email strategy and even the best way to present it.
06
Know enough about ecommerce emails but don’t know how to run an email project?
Get the “A-Z of Running an Ecommerce Email Project” Workshop
You’ll learn:
- 21 tangible questions to ask when starting with a strategy call for instant authority and credibility.
- Insight into how to create your email strategy guiding philosophy and then make informed decisions.
- Know-how to distill the info you glean from the calls to create your email strategy.
- The 3 questions you need to ask when designing the email journey to ensure your strategy has NO holes.
“The A-Z of Running an Ecommerce Email Project was invaluable for me.
It helped me tie all that I had learned about email together in a way that not only presented me as a professional but also made me feel like one.
After attending the workshop, I was confident that I could run an email project of any size because I now knew what I needed to do from the beginning till the end.
Absolutely invaluable!”
Get the full Bootcamp experience
- All 6 workshops so you can learn what’s working right NOW in the world of eCommerce.
- 35+ templates + handouts to set up your systems FAST!
- 6 guest expert workshops so you can learn advanced business-building strategies.
- Bonus Workshop: Discovery Call Secrets. Learn the art of impressing leads when you don’t have experience, samples, or client testimonials.
You have the brain of a strategist and the soul of a writer
But right now…
Right now, it doesn’t feel close to this.
Right now, you seem to be winging it on client calls, piecemealing “strategy” as you go, and even though you have a few copywriting courses under your belt, you feel more confused than confident.
Ahhh… the confusion!
Let’s talk about that, shall we?
There’s so much conflicting information out there from experts. Some say “text-only emails” work while others push a set way to do promotions. And none of them give you any leeway for different businesses.
It’s always “this is the way… take it or leave it”.
You struggle with building your copy career. It’s like an unfinished, never-ending puzzle.
You don’t know whether to niche or not and if yes, then how. And is ecommerce the right niche for you?
You feel confident with some parts of the copywriting process but not so much with other elements. Like how do you do an audit or how do you run a strategy call, exactly?
Most of the time…
You feel like you’re flailing and relying waaay too much on crowdsourcing advice from free Facebook groups. Or taking courses like a toddler grabs candy — by the fistful.
But all that course (and content!) consumption only ends up giving you information indigestion and more confusion.
You’re not stuck in your business.
But you’re not skating through to your goals either.
You seem to be plodding along.
The fact that you’re here and reading this means you know what you want.
You want to feel ridiculously, annoyingly confident when you recommend an email marketing strategy.
No more second-guessing yourself or letting an automation expert shoot down your ideas.
Audits feel like eating cake for breakfast. And writing emails and wireframing them is a walk in the park.
You want to quote $5K for a sequence or $15K for a project and know that not only will you deliver, but the client will also see the return-on-investment aka ROI.
You want those win-win relationships with clients and to go from being a one-time project contractor to a trusted (and respected!) team member. #goals
And while you’re definitely not stuck in your business, these goals 👆🏻 that you have? They aren’t within your reach either.
It’s slow.
It’s frustrating.
And it makes you feel like a fraud.
You don’t deserve this.
“I didn’t know what I didn’t know.”
THAT 👆
That is what most Bootcampers say when I ask them WHY they weren’t showing up confidently on client calls, recommending strategies, and backing the copy they crafted.
If you find yourself “plodding along” in your business, hating how you don’t have a strategy behind your writing, and hungry for a tangible way to measure and establish your authority as an eCommerce email copywriter and strategist…
… the reason isn’t that you haven’t taken enough copywriting courses. You have.
It’s not because you don’t have the confidence to show up and claim your strategist crown. You do.
It’s just that you don’t know what you don’t know. 🤷♀️
But not for much longer, my friend.
Because now you have access to a program that will give you:
👉 Radical confidence in your email skills
👉 Complete understanding an ecommerce email ecosystem
👉 Problem-solving skills that make increasing email conversions easy
👉 Skills that position you as an expert
👉 A strategist’s mindset that isn’t afraid to experiment and fail.
The eCommerce Email Bootcamp
For copywriters who want to shorten their learning curve to become an in-demand ecommerce email strategist
The goal?
Plan and write eCommerce email campaigns that bring in numbers like
$500 /email
$5,000 /email sequence…
$15,000 /email project?
Why eCommerce?
LET’S LOOK AT HARD NUMBERS. 👇🏽
Global ecommerce retail sales surged by 25.7% to $4.213 trillion in 2020 and are expected to climb a further 16.8% this year, to $4.921 trillion.
(source: eMarketer)
PLUS…email continues to dominate as far as ROI goes. Marketers report an average return of $42 for every $1 invested in email.
Writing ecommerce emails is profitable but not for everyone.
Approaching ecommerce emails with a one-size-fits-all approach is a surefire recipe for campaigns that bomb.
Phoning in “welcome” sequences that slap on discounts willy-nilly don’t win loyal, engaged customers.
Toeing the line with cookie-cutter sequences does not get that online cash register singing.
So, what does?
- A brain that buzzes with strategic insights and can spot gaping holes while recommending a clear path to conversions and customer loyalty.
- A copywriting skillset so strong brands hunt you down (and spend months on your waitlist) when they want emails that not only sound good but also sell effectively.
- A fearless mindset that questions outdated conventions and even best practices and isn’t afraid of testing, experimentation, and pushing the edges while keeping the ultimate goal (yes, sales!) in sight.
The eCommerce Email Bootcamp is where you cut through the confusion and equip yourself with strategic systems.
Systems to help you think, map, and write ecommerce email sequences that bring results. Like the ones you just saw.
Planning and writing effective ecommerce email marketing campaigns isn’t complicated when you know what to focus on and how to execute it.
That is what you’ll master (yes, master!) in The eCommerce Email Bootcamp.
No B.S. No figuring it out on your own. No more confusion
Your Black Friday – Cyber Monday Offer:
Instead of buying the entire eCommerce Email Bootcamp, you can get the individual workshops.
(Offer valid until midnight, 27th November.)
01 Workshop 1: Fundamentals of eCommerce Emails Done Right
In this tactical workshop, you’ll learn:
- The 10 key principles that’ll give you the confidence to call yourself a “strategist”.
- How to use these principles to make writing eCommerce emails so much easier.
- Exactly what to do so you can help your clients get those big wins.
02 Workshop 2: The Email Sequences (and Emails) An eCommerce Business Needs
This 60-90 minute workshop will equip you with:
- The FOUR questions you need to ask before writing a single eCommerce email.
- 12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs.
- 7 standalone emails that every eCom brand should have.
- Samar’s Proprietary eCommerce Email Conversion Funnel.
WORKSHOP-SPECIFIC HANDOUTS
The eCom Email Flow Guide
A guide to all the email flows an ecommerce brand needs + strategic recommendations and # of emails needed in each flow.
The eCom Funnel Maps Library
An email-by-email breakdown (including what to say in each email!) of the four key email flows every ecommerce brand needs.
eCommerce Email Customer Journey Map
Start strong with my customer journey map that outlines exactly how each sequence fits into the customer journey.
03 Workshop 3: How to Write Copy for eCommerce Emails (and Wireframe Them)
This info-packed workshop teaches you:
- How to write emails that sell like toilet paper in a pandemic.
- 12 email sequences (including a non-traditional abandoned cart sequence!) that an eCommerce brand needs.
- The 7 copy components of EVERY eCommerce email.
- Samar’s best (and easy!) technique to wireframe emails.
WORKSHOP-SPECIFIC HANDOUTS
Subject line + Preview Text Examples
Taken straight from the trenches of my business
eCommerce Email Copy Guide
Write your eCom emails with confidence. Not caffeinated confusion.
eCommerce Email Wireframe Template
Present your emails like a pro.
04 Workshop 4: How to Audit an Email Sequence
Running an audit will be a walk in the park with this workshop that’ll show you:
- Why audits are essential and important for eCom brands (and YOU!).
- How to start with a 15-minute heuristic audit (and how to position this!).
- A 17-point audit checklist and what to check in each section.
- How to avoid scope creep AND still sell audits.
WORKSHOP-SPECIFIC HANDOUTS
Audit checklist
Print out this 17-point audit checklist so you can quickly and painlessly run eCom email marketing audits.
Email Audit Report Template
Present your audit like a pro with this customizable template.
05 Workshop 5: Ins and Outs of eCommerce Email Strategy
This info-packed workshop will give you skills to map out and present an entire email marketing strategy confidently:
- 21 tangible questions to ask when starting with a strategy call for instant authority and credibility.
- Insight into how to create your email strategy guiding philosophy and then make informed decisions.
- Know-how to distill the info you glean from the calls to create your email strategy.
- The 3 questions you need to ask when designing the email journey to ensure your strategy has NO holes.
WORKSHOP-SPECIFIC HANDOUTS
Email Conversion Strategy Report Template
Blow clients away with your email strategy using my easy-to-use, customizable template.
VoC and Messaging Report Template
Help your clients sell themselves on your services with this ready-to-use Voice-of-Customer and Messaging Report template.
06 Workshop 6: A-Z of Running an eCommerce Email Project
This 40-60 minutes workshop will give you the confidence to present your work like a pro with:
- “Samar-stamped” client-ready templates to help you create eCommerce brand profiles, storyboard your emails, and deliver them.
- A 12-page Client Project Questionnaire to make onboarding your eCom client both painless and data-rich.
- Handouts to help you organize your VoC data.
WORKSHOP-SPECIFIC HANDOUTS
eCommerce Email Project/Client Questionnaire
Know exactly what to ask clients so you have excellent insights into their brand, voice, and more!
eCommerce Email Storyboard
A foolproof method of getting your emails approved before you’ve written a single word of copy
eCommerce Email Wireframe Template
Help clients see exactly what each email in a sequence will include so they’re on board.
Email Copy Delivery Template
Handover finished email copy assets, wireframed and ready-to-go with this template.
Raw VoC Data Doc Sample
This data doc sample will show how to organize your raw VoC data so it’s easy to use when writing your copy.
Get the full Bootcamp experience
- All 6 workshops so you can learn what’s working right NOW in the world of eCommerce.
- 35+ templates + handouts to set up your systems FAST!
- 6 guest expert workshops so you can learn advanced business-building strategies.
- Bonus Workshop: Discovery Call Secrets. Learn the art of impressing leads when you don’t have experience, samples, or client testimonials.
Guest Workshops
Cold Pitch Masterclass by Amy Posner
Discover how to use cold pitches to land dream clients. Amy Posner brings her creative genius and her legendary marketing prowess so you can sign clients without breaking into a cold sweat!
Repurposing Your Content Painlessly Masterclass by Prerna Malik
Learn Prerna’s rinse-and-repeat process for turning one piece of content into 7 (or more!) so you aren’t constantly creating more content to build authority.
Acing Sales Calls by Amy Posner
If there’s one person in the industry who’s an expert on closing clients, it’s Amy Posner. This masterclass teaches you how to wow leads, close clients, and get them excited about working with you.
How to Nail Your New Niche Masterclass by Eman Ismail
Bootcamper grad, Eman Ismail, shares her well-kept and much-tested secrets to help you explode on the scene in a new niche.
eCommerce Messaging Playbook Masterclass by Ami Williamson
Understand the core elements of messaging, conducting competition analysis and presenting your findings using Ami’s handy Messaging Playbook template.
Speaking of me…
Hi, I’m Samar.
Founder of Emails Done Right. Picker of email fights.
I wasn’t born an email strategist.
In fact, I started out as a blogger and was honored to write for legends like Copyblogger, Foundr, SmartBlogger, and Paul Jarvis.
But near-burnout coupled with an ambitious fire to grow and do more led to discovering ecommerce and SaaS email copywriting and then… strategy.
Today, I’ve written emails for brands including CBD, clothing, health supplements, skincare, and more.
I’ve been invited to speak on stages like LITMUS, CaboPress, Copywriting Conference, and others.
I’m sharing all of this because I learned ecommerce email copywriting and strategy on my own, taking courses by the dozen, burning up my credit card with every click, and literally piecing my process together.
Yes.
It is totally possible to do it on your own. Without the Bootcamp.
BUT
It took me over 2 years to master everything that I am now known for.
Part of my growth is because people were extremely generous in sharing their time and expertise with me.
Now it’s my turn to return the favor.
The Bootcamp is your bridge to the other side..
I hold nothing back and share literally everything I know, use, and do for my client projects.
It’ll give you 2 years’ worth of learning and know-how in 14 weeks.
Pretty awesome, I would say.
The bootcamp is your tickets to:
- Radical confidence in your skills as an ecommerce email marketing strategist
- Complete understanding of an ecommerce email ecosystem
- Deep problem-solving and copy skills that make improving email conversions easy!
- Proven strategies, templates, resources that help you show up and own a project. No more order-taking!
- A well-defined process to help your ecommerce clients get the results they want. Selling your services is no longer sweaty and stressful
- A strategist’s mindset so you don’t hesitate to test hypotheses, experiment, and optimize. Like a pro!
Is the eCommerce Email Bootcamp the right fit for you?
This Bootcamp is for you if:
- You’re thinking about writing for ecommerce brands but hesitate because you aren’t sure you’ll get clients and if you do, you wouldn’t know how to help them.
- You’ve been working with ecommerce clients but feel like you’re stagnating as far as strategy goes and want to show up and serve your clients better. You want to know what’s working NOW in the world of ecommerce.
- You’ve written a few email campaigns, but they haven’t done as well, and you know it’s because you don’t know enough about email strategy.
- You’ve taken a few copywriting courses but lack the strategic know-how needed to run ecommerce email marketing campaigns, audits, and strategy planning sessions.
- You have the financial ability to invest in the Bootcamp and this wouldn’t put you in debt.
- You understand that the Bootcamp is NOT a magic bullet. It is a way to shorten your learning curve and speed up your growth trajectory as an email marketing strategist and copywriter. You skip the mistakes I made and instead focus on making the moves that build authority and get you noticed.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
