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Exploring the Essential Features of “Sean Anthony – Hybrid Install Offers“
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Hybrid Install Offers
The Secret Key To Big-Ticket Deals That Are Fun To Deliver
WHAT YOU GET?
Hybrid Install Offers (HIO)
Hybrid Install Offers are when you work 1-on-1 with a client to install some kind of Protocol or strategy into their business.
It’s a combination of DFY and DWY.
“Hybrid” because instead of you doing all the work, you do it together.
“Install” because it’s focused on getting something done, not just teaching.
Why have a HIO:
- You get paid fat fees to work with the high-end of your market
- You get key insights from working 1-on-1 with clients
- You maximize lifetime value (LTV)
- You stay lean and green
- Extra $$$$$
I take on 10-12 HIO clients every quarter.
It’s a solid multiple 6-figure a year profit stream. And it’s how I come up with many of the ideas for my other offers, like my Email Rainmaker Mastermind and these monthly trainings.
HIOs are a key piece in maxing my profit, enjoyment, and results.
What We´ll Cover:
- The Offer Buffet
- What you need to sell HIOs
- Creating the offer
- Reviewing Offer Docs
- Getting a HIO client
- Delivering a result
The Offer Buffet:
Sample (Lead):
Your free offer to give people a taste in exchange for their contact info
Goal: grow your list and audience with potential buyers
Delivery: Ebook, Ultimate guide, Email course
Appetizer (Customer):
Your low-mind ticket offer to find your buyers
Goal: turn a lead into a customer and get them hungry for your Main Course
Main Course:
Your highest level offer serving the high-end of your market
Goal: get paid the premium to work with your highest level people
What you need to sell HIOs:
Case study:
You need a Case Study showing proof of achieving a desirable outcome.
This coud be a personal Case Study to start. But over timme you should leverage client case studies as you begin to stack result.
The Case study should include:
- Person
- Before state
- After State
- Timeframe
- Story
If you have no Case Study, there is nothing to scale.
Protocol:
The Protocol is the system or series of steps taken to achieve the result in the Case Study.
You will detail teh Protocol on a Google Doc. The length will depend on how cold the person is reading it. The less time they´ve spent with you, the longer it needs to be.
Offer:
Your Protocol needs to be presented in a way that is a attractive to the high-end of your market.
Creating the offer:
- Person
- Plan
- Protocol
- Price
Reviewing Offer Docs:
Elements
Include:
- Person
- Plan
- Case Study
- Protocol
- Price
- Features/Benefits short list
Getting a HIO client:
Launch Process:
- Reach out to your top case studies, client, customers, leads, direct network, email list, social audience
- Have conversations with interested/ideal prospect to get a feel for your messaging and offer. Get on calls with people and walk them through your doc with the Plan and Protoco
- Tweak your offer, pricing, messaging based on feedback. Do this until you get your first client(s)
Delivering a result:
I usually include:
- A personalized strategy doc
- Weekly calls or as needed
- 1-on-1 messaging acess (WA)
- Access to relevant products/training/tools
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
