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Exploring the Essential Features of “Kyle Sulerud – Elite Local Ads”
For Local Business Owners and Marketing Agencies
The Elite Local Ads course by Kyle Sulerud provides specialized training for local business owners and marketing agencies aiming to harness Google AdWords for lead generation and sales growth. This course is tailored for traditional businesses featured in the yellow pages, and is not suited for tech startups, e-commerce, apps, online services, or businesses prohibited by Google AdWords.
Who Should Enroll?
This Training Is For:
- Local business owners
- Marketing agencies working with local businesses
This Training Is Not For:
- Tech startups
- E-commerce businesses
- Apps and online services
- Coaches and authors
- Businesses prohibited by Google AdWords (e.g., tobacco, firearms, MLM)
Course Content Overview
AdWords for Local Businesses Training:
- Optimizing Ad Extensions: Learn to effectively use ad extensions to enhance campaign performance.
- Demographic Targeting Insights: Understand the limitations of income demographic targeting.
- Maximizing Thank You Pages: Convert thank you pages into sales boosters.
- Remarketing Campaign Settings: Key differences between search and remarketing campaign settings.
- Effective Remarketing Ads: Unique strategies for impactful remarketing ads.
- AdWords Ad Framework: Align ads with the prospect’s mindset.
- Targeting Beyond Location: Methods to target valuable traffic outside your location.
- Essential Google My Business Setting: Track AdWords leads with a crucial setting in Google My Business.
- Keyword List Building: Two critical questions to guide your keyword list creation.
- Uncovering Hidden Settings: Identify default settings that need adjustment for optimal performance.
- Ad Relevance and Efficiency: Maintain ad relevance without complicating ad creation.
- Effective Sitelink Extensions: Maximize the impact of sitelink extensions.
- Call Extensions Tracking: Accurately track calls generated from ads.
- Avoiding Cash-Draining Keywords: Identify and eliminate costly keywords.
- Keyword Transcription System: Streamline keyword research with a structured system.
- Advanced Remarketing Lists: Define and use multiple remarketing lists for maximum effect.
- Campaign Optimization Levers: Optimize your campaigns for better performance.
- Location Targeting Trap: Avoid wasting money on irrelevant traffic by adjusting location settings.
- Budget Setting Questions: Considerations for setting effective campaign budgets.
- Handling Budget Limitations: Improve performance when campaigns are limited by budget.
- Advanced Location Targeting: Strategies for precise location targeting.
- Ad Extension Pitfalls: Avoid common mistakes in using ad extensions.
- Broad Keyword Strategies: Balance risks and rewards of broad keyword strategies.
- AdWords Link Setup: Ensure comprehensive data tracking through proper AdWords link setup.
- True 50/50 Split Testing: Methods for accurate ad split testing.
- Avoiding Unnecessary Settings: Recognize and bypass Google’s “recommended” settings that don’t benefit you.
- Google Map Ads: Get your ad into the Google Map “3-Pack”.
- Proven Ad Formulas: Create compelling ads using proven formulas.
- Managing Ads When Closed: Optimize ad spending even when your business is closed.
- Campaign Setup Shortcuts: Steps to skip for faster and more effective campaign setup.
- Keyword Broadness Spectrum: Fine-tune traffic for better targeting.
- Identifying Negative Keywords: Key negative keywords to improve campaign relevance.
- Maximizing Ad Reach: Ensure your ads reach the maximum number of people.
- Traffic Fine-Tuning: Balance traffic quantity and quality.
- Keyword Burst Software: Generate and refine keyword lists.
- Ad Additions Control: Prevent Google from adding unwanted elements to your ads.
Additional Training for Marketing Agencies
- Client Acquisition Strategies: Techniques for identifying and securing clients.
- Client Assessment: Evaluate potential clients to ensure a good fit.
- Networking and Referrals: Leverage local business groups and relationships.
- Agency Positioning: Differentiate your agency in a competitive market.
- Expectation Management: Set and maintain realistic client expectations.
- Efficient Client Management: Systems for managing multiple clients effectively.
Bonus Content
- Private Mastermind Group: Lifetime access to a community of top-tier professionals for ongoing support.
- Comprehensive Checklists: Step-by-step guides for campaign and agency management.
- Keyword and Ad Copy Software: Tools to enhance keyword research and ad creation.
- Elite Conversion Optimization Course: Additional training to improve conversion rates.
Conclusion
Kyle Sulerud’s Elite Local Ads course offers a practical and actionable training program designed for local business owners and marketing agencies. By focusing on effective Google AdWords strategies and avoiding common pitfalls, participants can expect to significantly enhance their lead generation and sales outcomes. This course equips you with the tools and knowledge needed to excel in local advertising and drive meaningful business growth.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
