*** Proof of Product ***
Exploring the Essential Features of “Digital Marketer – Social Strategy Bootcamp”
BECOME A SOCIAL MEDIA STRATEGY EXPERT
Leverage Expert Training, Proprietary Tools, And Community-Based Coaching To Build & Deploy Your 7-Figure Social Strategy…In Just 8 Weeks!
Creating And Posting Strategic Social Media Content Has Never Been Faster, More Affordable, Or More Vital For Your Business.
$1.3 Trillion
The expected social commerce market size for 2023
2.5 Hours
The average amount of time users spend on social media each day
87%
The percentage of marketers who said social media has increased their brand exposure
From the desk of Mark de Grasse
Tuesday, June 20th, 2023
Fellow marketer,
Social media use, brand engagement, and online commerce are growing faster than ever.
And while every good marketer agrees that having a cohesive social media strategy is critically important, most barely make an effort (or worse, have given up completely).
Why?
We actually ran a survey and did some deep-dive research, and here’s what we found:
“I don’t have time to keep up with consistent posting”
If at least once in your marketing career you haven’t gotten amped up about “finally doing social” and gone all out for 7 days straight creating and posting great content…only to burn out and not post again for a month—then you’re not a marketer 😉
The problem most marketers have when it comes to staying consistent with posting is overcomplicating it.
I’m here to tell you that posting consistently is possible—you just need the right process and tools!
You’re especially going to love our new “Social Nucleus” framework and toolset to help you create and distribute 30+ pieces of content from just one video.
“I don’t understand how social media helps us make money”
Social media is projected to account for over $1Trillion (yes, with a “T”) in 2023. People are buying from social media posts…and with the right cohesive strategy, I promise they’ll buy from you too!
We’ll even show you how to track it, and prove ROI.
“Nobody sees our posts…it just doesn’t work for us.”
You’re not alone in assuming that since you haven’t grown a huge following or had a lot of engagement in the past, that for some reason social media just isn’t a good channel for your business.
You’re also not alone in the fact that your assumption is wrong 🙂
Between Instagram, Facebook, YouTube, TikTok, LinkedIn, Pinterest, and Twitter…each has its own unique algorithm and unspoken rules about how to be seen in users’ feeds.
We brought in experts for EVERY ONE of these platforms to show you exactly how to get your posts seen, engaged with, and shared!
And remember, you don’t have to start with all platforms at once. It’s ok (and encouraged) to simply start with one or two social media platforms before expanding your efforts.
“I don’t know what to post…”
We’ve all been there before: staring at a blank screen titled “Social Media Post Brainstorm”. During the Social Strategy Bootcamp, you’re going to be creating and refining your Customer Avatar, Customer Value Journey, and overall brand points that are important to your business.
By the time you’re done, you’ll have more ideas than you know what to do with, and you’ll never run out again!
Effective Social Media Marketing Requires
4 Core Skills
STRATEGIZE
Clarify your overall objectives, map the best path to your goals, and bring together a cohesive
plan for success.
EXECUTE
Create and post compelling social media content, ensuring your posts are seen, engaged with, and serving your overall strategy.
MEASURE
Identify and track key metrics that are essential
in the success of the campaign-including the ability to prove ROI.
OPTIMIZE
A successful Social Media Marketer has the ability to identify and triage failing key metrics and faulty assumptions, then effectively adapting.
During the Social Strategy Bootcamp, you’ll get a behind-the-scenes look at how the most successful marketers and companies have mastered all 4 skill sets with the help of specialized tools and templates.
At the end, you’ll leave with a fully complete and ready to post 90-day social media plan that will get results, guaranteed.
See you inside,
Mark
INTRODUCING…
The Social Strategy Bootcamp
A hands-on, live mentorship program with DigitalMarketer’s President, Mark de Grasse and a hand-selected group of channel-specific social media experts for people who want to become or want one of their team members to become a Social Media Strategist. Here’s what you’ll receive:
- Channel-specific expert guests to show you exactly what’s working on all major platforms
- The Social Matrix suite of templates and tools including fill-in-the-blank worksheets and swipe files
How It Works
DigitalMarketer’s Social Strategy Bootcamp is as challenging as it is rewarding. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format.
You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life business scenarios.
Those who successfully complete the Bootcamp will emerge with a ready-to-deploy 90-day social media plan.
Here’s how the course itself will be delivered:
Your instructor will also provide you with weekly coursework which can be reviewed during office hours on Tuesdays.
Throughout the course, we may also be welcoming special guest instructors that will host bonus sessions for all members. The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.
Course Breakdown
In the Social Strategy Bootcamp, You’ll Build and Deploy A Cohesive 90-Day Social Media Strategy With Expert Feedback In Just 8 Weeks (and learn how to create amazing content that makes humans and algorithms both happy on every major platform)
Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success. Here’s how each week will break down…
Session 1
Introduction/Launch
Session 2
Social Media Strategy
Session 3
Social Media Campaign Creation
Session 4
Pinterest
Session 5
LinkedIn
Session 6
Facebook
Session 7
Instagram
Session 8
TikTok
Session 9
Twitter
Session 10
YouTube
Session 11
Measure & Optimize
Session 12
Capstone Assignment
Session 13
Capstone Review & Conclusion
Who Should Enroll
Social Media Managers
Looking for strategies to enhance their content and scheduling, and to calculate ROI on their efforts.
Marketing Professionals
That want to expand their skill set and knowledge in social media.
Content Creators
Looking to effectively utilize social media to drive sales.
Freelancers
Who want to offer more comprehensive and effective services to their clients.
Entrepreneurs
Ready to systemize their social strategy so they can hire someone and hand it off.
Meet Your Instructors
Mark de Grasse
President and General Manager of DigitalMarketer
Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.
Lauren Petrullo
CEO and Founder, Mongoose Media LLC
Lauren Petrullo is the CEO and Founder of Award-Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is the winner of Prism’s Top 100 Marketing & Advertising Leaders and she has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and TickerNews. She is known as the B.F.F. to B.B.F. (baby, beauty, and food) and is a sought out consultant for Meta Ads and social commerce.
Maxwell Finn
President, Unicorn Innovations
Born into a family of entrepreneurs, Maxwell Finn was raised to have an eye for creative opportunity. He attended top ranked Emory University and then prestigious Babson College, which is the #1 ranked school for entrepreneurship in the world. While at Babson, he started “Loot!” a mobile platform that connected brands with fans and customers, which raised millions of dollars in venture capital. Maxwell’s first ecommerce endeavor, Startup Drugz, ushered him into the potential of Facebook advertising. Startup Drugz hit a $500k run rate in just 6 months and was eventually sold to Russell Brunson, the founder of ClickFunnels.
Mandy McEwen
Founder & CEO of Mod Girl Marketing
Mandy McEwen is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing. After over a decade of providing holistic online marketing solutions for businesses, she launched Luminetics, a LinkedIn and email consultancy for enterprises. She is a renowned content creator, speaker, and trainer with 8+ marketing courses and an Inc-rated Facebook group. She regularly hosts LinkedIn training workshops and speaks at events around the globe. Her agency, Mod Girl Marketing, has been consistently named a Top 20 Marketing Agency by DesignRush.
Owen Hemsath a.k.a Owen Video
Founder of Videospot
Owen Hemsath a.k. Owen Video is the founder of Videospot and the award-winning YouTube Growth Strategist and High-Performance Business Coach behind the Nation’s Most Visible & Influential leaders and brands. He is widely regarded as one of the founding fathers in leveraging and optimizing youtube and video marketing to establish brands as trusted, best in class, and well-known industry leaders. He has consulted for major brands like North Face, Oracle, and Excelon. He has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
