*** Proof of Product ***
In this masterclass, Perry Belcher will guide you through the art of creating compelling offers using the FIBS method. Get ready to unlock the secrets of crafting irresistible offers that drive sales and growth.
Exploring the Essential Features of “Perry Belcher – FIBS Offer Creation Masterclass“
Part 1: Why Offers Matter
Everything Starts With an Offer
- Most Valuable Skill in the World
- How Offers Build Companies
- How Offers Build Products
- How Offers Sell Books
- How Offers Make Deals
- Learn the Hard Way – Fast
- How Offers Build Relationships
- 30 Years of Experience in 2 Days
- My Usable “Fake It Till You Make It” Formula
Phase 1: Understanding Human Buying Behavior
- The Five “Cult Laws” That Drive Sales – Module One, 30 Minutes
- Buying Behavior – Module One, 60 Minutes
Phase 2: Critical Research
- 5 Big Questions – 60 Minutes
- Competitive Research – 30 Minutes
- Planning – 30 Minutes
- Writers’ Tools – 60 Minutes
Phase 3: The Offer Formula
- Now we start writing or dictating
- Things to Remember: Sequence Matters – 30 Minutes
- Promise – 60 Minutes
- Intro – 60 Minutes
- Commitment – 30 Minutes
Part 2: Your Solution
- Clearly Define Their Desired Outcome (Better Be Right)
- What They Don’t Want You to Know (Hidden Secret)
- Might Know, Probably Know, Don’t Know
- Explain the “What” Step by Step
- Good but Incomplete
- Give Context to the Importance of the Solution
- Help Them See the Vision
- Show SOME of the Steps-Within-Steps
- Name the Solution (i.e. F.I.B.S.)
- Explain the Pain to Create
- Stress the Ease of Use
- Demonstrate the Speed of Results
- Sell the Idea (Not the Product)
- How It Works – Day Two, 30 Minutes
- Pre-Close – Day Two, 60 Minutes
- Transition – Day Two, 30 Minutes
- Offer – Day Two, 90 Minutes
- Close – Day Two, 90 Minutes
Phase 4: Profitable Copy Editing
- Editing Exercises – Day Two, 90 Minutes
- Use Stronger Verbs, Eliminate Passive Language
- Cut Boring & Redundant Text
- Assure Readability Score of 4th Grade or Below
- Voice Test 3X With Live Edit
- Perform the Standalone Scan Test
- Run the I.O.U. Test
- Hold a C.U.B. Review
- Create Image Captions
- Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
- Explain the Pain to Create
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