*** Proof of Product ***
Exploring the Essential Features of “Brett Curry (Smart Marketer) – Smart Google Traffic”
SESSION 1: Setting Up Shop & Building Your Ad Accounts
This session is all about laying the groundwork for success with Google Ads. You’ll learn why Google Ads is a key tool for driving traffic, how to set up shopping funnels, and utilize data and insights to fuel your campaigns. This module also covers Google Analytics setup, enabling remarketing lists, building goals, connecting AdWords to Google Analytics, setting up Google Merchant Center, and even establishing a YouTube channel to support your campaigns.
MODULE HIGHLIGHTS
- Understanding the importance of Google Ads
- Creating shopping funnels
- Using data for better insights
- Setting up Google Analytics and remarketing
- Building remarketing lists and setting goals
- Setting up Google Merchant Center and YouTube channels
SESSION 2: The Google Display Network (GDN): Art, Science & Structure
Here, you’ll dive into the mechanics of the Google Display Network (GDN), focusing on how to set up display remarketing and the abandoned cart remarketing sequence. You’ll also discover key strategies for creating effective remarketing campaigns, killer display ads, and measuring your success with GDN.
MODULE HIGHLIGHTS
- Setting up display remarketing
- Developing abandoned cart remarketing
- Top 4 must-have remarketing campaigns
- Bidding strategies for display remarketing
- Creating engaging responsive display ads
SESSION 3: Brand Search with Google Ads
This session focuses on why branded search campaigns are crucial and how to structure your Google Ads account and campaigns. You’ll explore keyword research, match types, audience targeting, and learn how to create compelling search ads.
MODULE HIGHLIGHTS
- Importance of branded search campaigns
- Google Ads account structure
- Keyword research & match types
- Creating great search ads
- Campaign creation and audience targeting
SESSION 4: Google Shopping Campaigns
Dive into the world of Google Shopping campaigns, where you’ll learn about product feeds, campaign creation, and how to diagnose issues in the Google Merchant Center. Additionally, you’ll explore Shopping RLSA (Remarketing Lists for Search Ads) campaigns and ways to measure their success.
MODULE HIGHLIGHTS
- Overview of Google Shopping
- Tips for optimizing product feeds
- Google Shopping campaign creation
- Shopping RLSA campaign creation
- Measuring campaign performance
SESSION 5: YouTube Remarketing Ads
This session introduces you to the world of YouTube advertising, specifically focusing on YouTube TrueView ads. You’ll learn how to create powerful video ads, target top YouTube audiences, and set up remarketing campaigns on YouTube to maximize your reach.
MODULE HIGHLIGHTS
- YouTube advertising basics
- TrueView ad creation
- Crafting effective video ads
- Targeting YouTube audiences
- Measuring YouTube ad success
SESSION 6: Foundation & Structure for Success
Get the foundation right by understanding TrueView ads, conversion paths, shopping funnels, and cross-channel attribution. You’ll also dive deeper into Google Ads setup and explore custom columns, building video viewers lists, and understanding conversion attribution models.
MODULE HIGHLIGHTS
- Conversion paths & attribution models
- Shopping funnels
- Google Ads setup & custom columns
- Building video viewers lists
SESSION 7: Crafting the Perfect YouTube Ads
In this session, you’ll discover the 7 essential tips for creating killer YouTube ads. You’ll learn storytelling techniques, the “Testimonial Sandwich” method, and principles for making ads that convert.
MODULE HIGHLIGHTS
- 7 tips for effective YouTube ads
- Storytelling for conversions
- Creating testimonial-driven ads
- Avoiding common conversion killers
SESSION 8: Audience Targeting
Here you’ll explore different audience types like in-market audiences, custom intent audiences, affinity audiences, and life events. You’ll also learn the nuances of keyword targeting, placements, and advanced targeting strategies like “and” vs. “or” targeting.
MODULE HIGHLIGHTS
- Targeting in-market, affinity, and custom audiences
- Keyword targeting & placements
- Advanced targeting strategies
SESSION 9: Bids & Budgets
Learn how to manage your campaign bids and budgets effectively. This module covers the creation of in-market campaigns, custom intent campaigns, and affinity campaigns, as well as crafting your first ad.
MODULE HIGHLIGHTS
- In-market campaign creation
- Managing bids & budgets
- Custom intent and affinity campaigns
- Creating effective ads
SESSION 10: Campaign Management & Optimization
This session covers the essentials of campaign management and optimization. You’ll learn about placement campaigns, frequency caps, keyword campaigns, and key metrics for measuring success. Plus, you’ll get insights into the optimization process for continuous growth.
MODULE HIGHLIGHTS
- Managing placement and keyword campaigns
- Understanding frequency caps
- Optimizing campaigns for growth
- Key performance metrics to track
SESSION 11: Completing Your YouTube Funnel
In the final session, you’ll learn how to complete your YouTube funnel by targeting video viewers and setting up remarketing campaigns. This module will also cover techniques to encourage repeat purchases and target video viewers across search and shopping platforms.
MODULE HIGHLIGHTS
- Creating video viewer audiences
- Setting up remarketing campaigns
- Using TrueView for shopping
- Encouraging repeat purchases
With Smart Google Traffic, you’ll gain a comprehensive understanding of Google’s advertising ecosystem and learn how to build high-converting campaigns across multiple platforms like Google, YouTube, and the Display Network.
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