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Welcome to Simo Ahava – Server-side Tagging in Google Tag Manager, a comprehensive course that will empower you with the knowledge and skills to master server-side tagging within Google Tag Manager.
Exploring the Essential Features of “Simo Ahava – Server-side Tagging in Google Tag Manager“
What You Get:
Welcome to Server-side Tagging In Google Tag Manager! This course will teach you everything you need to know about setting up the tagging environment, migrating your client-side tags to run through the server, customizing the environment to better suit your needs, optimizing the Google Cloud Platform resources, and more.
With advances in privacy legislation and browser tracking protections, it has become crucial to take control of data flows between users and third-party vendors. Loading vendor scripts directly in the browser or app allows these scripts to collect data with minimal restrictions and often impacts browsing performance negatively.
Server-side tagging introduces an intermediary between the user and the vendor. By deploying a Server container in Google Tag Manager, site owners can move tracking and data collection logic through their server first, enabling actions like data validation, consent management, resource caching, and complete source anonymization to protect user privacy.
In this course, we will walk you through all the steps to set up your own tagging environment. While you can start with a zero-cost setup, note that there will be production costs related to running virtual machines for your tagging environment (covered in the course).
Who Should Take This Course:
- If you are a marketing professional looking to expand your Google Tag Manager knowledge into the Cloud, this course is for you.
- If you are in IT or web development and concerned about client-side tag proliferation and want to improve governance, this course is for you.
- If you are a manager who understands the importance of establishing ownership over data collection and processing processes within an organization, this course is for you.
- If you are a data privacy or security professional aiming to deploy tools and methods to protect the user’s right to control their data, this course is for you.
- If you are a Google Tag Manager user interested in the Cloud and server-side technologies, this course is for you.
We expect our students to have a basic knowledge of Google Tag Manager, but you don’t need prior experience with Cloud services. The course is designed to guide you confidently through server-side tagging in a professional context.
Course Includes:
- Task-based, bite-sized, self-paced video lessons.
- The course consists of 70+ videos grouped into lessons, each exploring a fundamental aspect of server-side tagging.
- Videos are primarily voice-over screen recordings with enhancements for easier understanding. The course is self-paced, allowing you to learn at your own pace.
- Videos include interactive English transcripts and subtitles for better comprehension.
- Individual topics always contain text content to elaborate on concepts.
Course Content:
Getting Started:
- Setup the server-side tagging environment.
- Create your first Client.
- Create your first Tag.
- Explore Preview mode in detail.
- Configure the browser to send hits to the server.
Upgrade The Environment:
- Reserve and map a custom domain to your server.
- Learn about DNS and how to set up records correctly.
- Understand Cloud resources.
- Upgrade your environment to handle production data.
- Learn to optimize costs and monitor Cloud resources.
Customize Your Endpoint:
- Import community templates into your Server container.
- Learn about custom templates and how to build them from scratch or customize to your liking.
- Build your own Client template.
- Build your own Tag template.
- Learn how to consolidate data streams to preserve client-side resources and performance.
Advanced Customizations:
- An ever-expanding inventory of advanced tips, tricks, and applications.
- This section will be regularly updated with new content.
- You’ll learn to build your own APIs, work with other Cloud services, integrate with other tools, and more.
- New content will be announced on the course email list, and suggestions/requests for content are welcomed and appreciated.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
