*** Proof of Product ***
Exploring the Essential Features of “Steve Slaunwhite & Awai – Modern B2B Copywriting”
B2B WRITING:
THE BEST NICHE FOR NEW WRITERS, BAR NONE!
Get INSTANT ACCESS, Plus 60 Days to Try it, RISK FREE!
Hi — Rebecca back with you…
Thank you so much for joining Steve and me today!
I hope we were able to give you some new insight into what it’s like to be a skilled, in-demand B2B copywriter…
… and the income you can make writing from anywhere in the world.
There’s no question about it…
Steve’s new Modern B2B Copywriting program is your gateway to this fun, lucrative, and in-demand niche.
You get not only deep-dive lessons from one of the world’s top B2B copywriters on how to write the most in-demand B2B copywriting projects…
… but also, an exclusive “inside” look into how the B2B industry works… how buying decisions are made… the B2B copywriter’s role… lessons on the B2B writing style… Steve’s own method for outlining each writing project… templates… guides… your very own swipe file of the best-performing B2B projects… and more!
There’s even an entire section of the program dedicated to how to set up your B2B writing business and land your first paying client!
It’s everything you need…
Looking for the PERFECT Niche to Start Your Writing Career?
B2B Is It!
It’s no secret. B2B is the largest market for copywriters by far…
With over $12 trillion in sales each year, the B2B industry has been growing by an average of a trillion dollars a year — ever since the industry began embracing digital marketing techniques nearly a decade ago.
As I shared with you in our presentation, over $786 billion of that money is directed toward marketing…
… and a big part of that marketing budget is allocated to B2B copywriters…
Writers who understand the B2B landscape…
… who know what drives B2B buying decisions…
… who can write competently about a product’s features and benefits…
… who can demonstrate via the written word how one business’s service can improve another business’s efficiency…
… and who can write a “good news” story about a product or service that helps solve a business’s problem…
In other words: all the skills Steve teaches you in his landmark Modern B2B Copywriting program!
B2B is the perfect niche for new writers for three very important reasons.
- There’s no “hard sell” writing. Nor is it highly “technical.” Good B2B writing is conversational, informative… and much easier to write than materials for the highly competitive B2C market.
- There’s massive demand for skilled B2B writers. In addition to its vast size, B2B is “late to the party” when it comes to marketing online — so a lot of companies need help getting up to speed.
- Chances are, you’re “prequalified”! If you’ve had any experience in any industry — you have knowledge and insights that can make you a great B2B writer for that industry!
And the money?
As Steve and I showed you, you could be earning a steady, rock-solid “executive” income with just three or four active clients…
… while still having the freedom to work when you want, where you want, and for whom you want.
So truly — writing for the B2B industry checks off ALL the boxes.
- HUGE Market — growing by $1 trillion every year
- Massive DEMAND — thousands of companies need YOUR expertise
- Easier, “NO-HYPE” writing — conversational, informative tone rules the day!
- INTERESTING projects — literally millions of products and services to write about
- Great INCOME potential — and still lots of time for yourself and your family
- And — you probably already have the knowledge, experience — even the contacts — you need to be successful!
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STEVE SLAUNWHITE — ONE OF THE MOST RESPECTED ND SOUGHT-AFTER B2B WRITERS WORKING TODAY
Writers new to B2B copywriting couldn’t ask for a better teacher, coach, and mentor than Steve Slaunwhite.
For more than 20 years, Steve has been the “go-to” writer for top companies like UPS Logistics, 3M, Yahoo!, Sprint, and Hewlett-Packard — as well as hundreds of smaller manufacturers, trade organizations, and service companies throughout the United States and Canada.
His copy has helped double and triple new customer conversion rates, the lifeblood of every B2B company. And his skill at creating levels of engagement through B2B content that helps companies earn more from existing customers is legendary.
But what sets Steve apart is that besides being a great writer, he’s also a successful and respected B2B teacher — showing writers (like you), business owners, marketers, and sales professionals how to write more engaging and persuasive emails, landing pages, articles, video scripts, white papers, case studies, and more.
He’s spoken at hundreds of B2B industry and writing events, including CAPS National Conference, DM Direct Mail Day, AWAI’s Copywriting Bootcamp, and the PWAC National Conference, just to name a few.
He’s written for and been featured in some of the world’s most trusted publications, including Writer’s Digest, the Wall Street Journal, Daily News, the Globe and Mail, the Toronto Star, Forbes, Direct Marketing, and others.
Steve’s new Modern B2B Copywriting program, created especially for AWAI members, is the culmination of his lifetime of work in B2B…
It’s the ultimate “B2B writer’s compendium” — jam-packed with everything a new writer needs to launch a successful B2B writing career.
Just Some of What You’ll Learn from Steve!
Steve’s Modern B2B Copywriting is the most complete and comprehensive program for aspiring B2B copywriters you’ll find anywhere — designed to build your knowledge of the B2B world and marketing techniques quickly.
You’ll learn
- the many ways B2B companies sell their products and services;
- the crucial role B2B copywriters play in B2B marketing — and how to know your role;
- the B2B buying process — and how it’s very different from traditional selling;
- how to understand research — how to get to the bottom of any B2B product’s features and benefits;
- Steve’s very own “rough outline” method that makes every B2B writing project stronger, and go easier and faster;
- how to master the “business casual” writing style — and the “tone” B2B buyers want to hear;
- how to write captivating B2B headlines and leads — and how they’re different from most B2C copy;
- the importance of descriptions, features, and benefits in B2B copy — and why it’s easier to write than most advertising copy;
- Steve’s own market-tested technique for loading your B2B copy with powerful “proof and differentiation” that sets your product or service high above the competition;
- how to write an effective B2B call to action (CTA) and, again, why it’s so much easier to write than CTAs in most non-B2B copy; and
- Steve’s “great beginnings” process — how to make sure every project you write has a powerful and relevant idea controlling it.
Of course, you’ll master all the writing projects you’ll ever need to know with deep-dive lessons from one of the very best writers in all of B2B:
- Google search–friendly blog posts and articles
- case studies, using the most successful “good news” story arcs
- high-income e-books and white papers — a B2B staple
- keeping a B2B company’s key website pages fresh and up to date
- B2B email series that attract new prospects and build stronger relationships with existing clients
- sell sheets that sum up a product’s unique selling proposition, features, and benefits
- powerful ads, lead generators, and landing pages for online industry reports and social media — Facebook, Instagram, Twitter, and more
- video scripts customers can find on YouTube — ideal for showing time-pressed prospects how and why your product or service works
- copy and content for B2B social media groups
- and much, much more
Then there’s the “business-building” aspect of the program, where you learn the shortest, simplest, and fastest path to a six-figure B2B writing career.
- everything you need (and don’t need) to start a successful B2B writing business today
- who and what you need to know about the people within the companies who will be hiring you
- precisely what traits clients are looking for in a B2B copywriter, beyond just writing skills
- behind the scenes: why it’s important to know what the B2B copywriter hiring process is
- what your B2B copywriter website should have (and not have) and how to build it…
- how to use your Modern B2B Copywriting practice assignments to create a sample portfolio
- how to choose the ideal market and/or industry for you
- how to get your ideal B2B clients to notice you (without cold-calling or putting yourself “out there”)
- how to establish yourself as an expert — even if you have zero writing experience
- Steve’s own strategies for turning that first “intro meeting” into a new, happy, and long-term client…
- how to price and quote your services like a pro…
- and much, much more
A Writing Education That Can Bring You Millions of Dollars in Income Over Your Lifetime
“EXCELLENT TEACHER”
Steve is an excellent teacher. His style is concise, relaxed and interesting. I gained a great deal from his teachings and left with real hands-on experience through the work that was assigned. Steve is a true expert in his field. Any copywriter could benefit from his suggestions.
— JoAnn Attison
Steve Slaunwhite Student
There’s not a program anywhere that can get you up to speed as a well-paid writer faster than Steve’s Modern B2B Copywriting program.
Over the course of 30-plus easy-to-digest, fun-to-watch video lessons, you’ll know how the B2B industry works… have the skills you’ll need to write A-level professional B2B copy… and start on a path to beginning your B2B writing business immediately.
And as hundreds of writers Steve has taught will attest — it’s an education that can quickly lead to a fun and rewarding writing career that generates well into the six figures in income each and every year.
Now you, too, can benefit from Steve’s 20-plus years of writing and teaching B2B writing skills to some of the top companies in the world…
Wait, There’s More!
But before you fill out the fast form below so you can start learning lucrative B2B copywriting today, I have some very special bonuses to tell you about:
BONUS 1:
WHAT B2B WRITERS NEED TO KNOW ABOUT SEO
As Steve and I mentioned in our presentation, as much as 80 percent of B2B purchases begin with a simple Google search…
In this special session on SEO, you’ll learn Steve’s special editing technique for guaranteeing that keywords are injected into your client’s web pages, product pages, articles, and blog posts… naturally.
You’ll also learn the different types of keywords unique to B2B copywriting… how many keywords you should try to integrate into every 100 words of B2B copy… and much, much more.
INSPIRATION I NEEDED
Already a successful copywriter, my goal was to take my business to the next level. Steve gave me the tips, secrets and inspiration I need to get there.
Casey Demchak
B2B Copywriter
BONUS 2:
HOW TO RESEARCH FOR CONTENT WRITING PROJECTS
When it comes to B2B content, one of the things you’ll quickly learn from Steve is that quality matters.
The more relevant and useful your article or content piece is, the more likely it is to rise to the top of search engine rankings and the more likely your prospect is to see it when he or she does a Google search.
That’s where Steve’s research strategies are worth their weight in gold. Great research not only makes the content you write better, stronger, and more relevant — but it also makes writing it easier… because you’re not “searching” your mind for things to write about. It’s all there in black and white.
In Steve’s bonus lesson on research, you’ll learn the many, many research sources you can tap — from your client, to subject matter experts, to trade and professional associations — even an often ignored “subsection” of Wikipedia that’s much more reliable than Wikipedia itself.
With this bonus lesson under your belt, you’ll never be at a loss for what to write about ever again — and your content will be far stronger and more relevant than the competition’s.
CLEAR AS A BELL!
Whether he’s teaching copywriting to fellow copywriters like me or writing copy for clients or his own business, Steve has the ability to filter out all mud and contaminants that can make B2B copy or copywriting instruction obscure. Not matter what you pour into Steve’s brain, it comes out pure, clear, and crisp. Steve is as clear as a bell … and a gentleman, to boot!
Rich Bachus
Steve Slaunwhite Student
BONUS 3:
FINDING, SELECTING, AND RECOMMENDING IMAGES FOR YOUR B2B CONTENT
So much of B2B writing is visual: showing the product, demonstrating how and why it works better than the competition’s does; creating a picture of a “problem solved.”
And often, your client will ask you to recommend relevant graphics.
In this bonus tutorial, Steve walks you through all the types of graphics you’ll be asked to help create — from B2B-specific infographics that visually demonstrate how a product or solution works… to simple “lifestyle” images that reinforce the sales message you’re trying to convey.
You’ll also learn the three types of images B2B copywriters must use… the question to ask when considering whether to use a specific image and how to quickly and easily build up a swipe file of B2B images.
Again, these bonuses are yours with your Modern B2B Copywriting program…
… and are more evidence of just how much Steve wants to make sure you have everything you need to succeed as a B2B copywriter as quickly as possible.
And one more thing…
Get It Now!
It’s time to claim your copy of Modern B2B Copywriting!
As you’re well aware by now — this is an education that will reward you, financially and otherwise, for as long as you choose to be a writer… well into your retirement years, if you choose.
B2B writing is by far the steadiest, easiest-to-learn, and most in demand of all the writing niches.
The writing’s fun and rewarding — and of all the niches, it’s also the fastest and surest path to six figures.
That’s why I want you to be among the first to have Steve’s long-awaited Modern B2B Copywriting program today.
SOUND, “REAL WORLD” ADVICE
Steve knows his stuff like no one else. He consistently offers sound, practical, real-world advice based on his many years of experience. Without fail, Steve always provides outstanding value in all of his programs and courses. He’s extremely generous with sharing his skills and expertise. I hold Steve in the highest regard and recommend his programs and services without reservation.
Ann Hasselquist
Steve Slaunwhite Student
Within minutes of filling out the information below and submitting your payment, you’ll receive an email from us with instructions on how to access the program immediately — so you can begin learning from Steve right away.
The value here is incredible.
And the many ways this program can reward you? The sky’s the limit.
The important thing is that you take action now — so you don’t risk missing out on today’s great price.
Place your order for Modern B2B Copywriting now…
And remember… if you’re not thrilled for any reason — let us know anytime over the next two months and we’ll refund every penny to you.
On behalf of Steve, myself, and everyone here at AWAI…
… here’s to your new success as a B2B writer!
Rebecca Matter
President, AWAI
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
