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Exploring the Essential Features of “Ran Segall, Rachel Hurry & Matt Brunton – Brand Design Mastery”
Land your next big client with a full branding solution
Adding branding to your services means creating more value and charging more.
But even though it sounds like a smart business move, you haven’t figured out how to make it work for you.
- Potential clients approach you for branding but sales conversations fizzle out because you don’t know how to achieve their business goals, and they can tell.
- Or worse, you aren’t sure what you’re supposed to deliver for a branding package so you don’t even attempt to sell it to clients.
- Adding branding to your services feels ridiculous (even if you’re already doing it unofficially) because your own branding looks so amateur.
- You know you should be looking for clients but you feel you’re unable to piece together a process that you can follow from start to finish.
- Even when a client does pay you to design their brand identity, you get stuck in endless loops of feedback and revisions because they don’t trust you enough.
You don’t want to just muddle through client projects like an amateur.
You want to follow a complete, tried-and-tested roadmap, knowing you aren’t missing or skipping any steps.
You want to work with bigger clients, do what you love full time, and build a stable business.
With the right processes, knowhow, and professional feedback, you can deliver more value to your clients, earn more money, and have more fun in the process.
That’s why we created…
Brand Design Mastery
Everything you need to sell and deliver full professional brand design as a service
Brand Design Mastery is an online course designed to help you go from robust strategy to unique visual identity as efficiently as possible.
It’s the only program available that covers both strategy and design AND includes coaching and support to help you implement what you learn.
By the end of the program,
you’ll be able to…
Offer a full-stack solution
No more leaving money on the table because you’re limited to web design when your clients need more. You’ll create more value for your clients and earn more money per project.
Work faster
Stop wasting time making mistakes that can be prevented with a clear, step-by-step process. We’ll show you how to go from strategy to visual identity while making life infinitely easier for yourself and your clients.
Advise clients on strategy
There are clients out there who want your expert advice. You’ll learn how to uncover the true essence of a company and use that understanding to define a strategy that supports your client’s business goals.
Sell with confidence
Don’t sell yourself short because you’re a “self-taught” designer. We’ll provide feedback and coaching so you can quickly improve your branding skills. Before long, you’ll be able to confidently deliver high quality work and charge accordingly.
Meet your
instructors
Ran Segall
Ran Segall has been a freelance web designer for 17 years — 6 of those as a full-time business owner.
He started his career at big advertising and branding agencies, and as a freelancer, has served clients in many industries, including tech startups, social enterprises, and restaurateurs.
By developing high-value skills, he scaled his freelance web design business to over $250k in yearly revenue.
Since 2015, Ran has been sharing his learnings on his YouTube channel, Flux — the very foundation of Flux Academy.
Rachel Hurry
Rachel Hurry is the founder of Moka Brand Studio, an independent design studio specialising in in Strategy, Brand and Website Design.
In 2021 she joined Flux Academy as a Web Design and Freelancing Coach.
Her formal training is in brand identity design and has a passion for people and psychology. She spends her time creating content & coaching for Flux, designing for clients all over the world and being a mom to the coolest 3 year old.
Matt Brunton
Matt Brunton is a designer, strategist, and creative director from the north of England.
He began working full-time as a graphic designer in 2004 and in the last 18 years has worked for agencies, on his own businesses, and in in-house creative and leadership roles.
Today he splits his time between creating educational content with Flux, his own branding studio, and freelancing on high-profile campaigns with some of London’s leading advertising agencies.
Here’s what
you’ll learn
Chapter 1 Welcome
- Course Overview And How To Make The Best Of It
- Course Project & Certification
- Introduction To Instructors
Chapter 2 Closing a Brand design project
- The Value Of a Strategic Brand Design Process
- The Discovery Call
- Pricing & Scope
- Proposals & Negotiation
Chapter 3 Strategy
- Understanding & Developing Brand Strategy
- Defining Business Purpose: Vision & Mission
- Defining Customer Persona
- Defining Market Position
- Finding The Big Idea
- How To Run a Successful Strategy Session
- Developing The Strategy & Gaining Insight
- Presenting The Strategy
- Strategy Case Studies
- Homework Assignment
Chapter 4 Creative Direction in Branding
- What is Creative Direction?
- Finding Inspiration & Doing Research
- Designing Moodboards
- Presenting Moodboards To Clients
- Creative Direction Case Studies
- Homework Assignment
Chapter 5 Designing Logos
- What Makes a Good Logo
- Logo Types & Terms
- Sketching Ideas
- Vector Techniques For Logos
- Refining The Logo And Composition
- Logo Case Studies
- Homework Assignment
Chapter 6 Designing a Visual Identity
- Developing a Design Concept
- Working With Type
- Working With Color
- Broadening Your Identity Design
- Applying The Brand Online & Offline: Doing Mockups
- Putting It All Together: The Presentation
- Handling Feedback
- Visual Identity Case Studies
- Homework Assignment
Chapter 7 Delivering the new brand
- Wrapping Up The Project
- Creating Brand Guidelines
- Delivering Files And Assets
- Homework Assignment
Chapter 8 Advanced Branding Topics
- Brand Architecture
- Naming
- Rebranding
Chapter 9 Conclusion & What’s next
- Getting your certification
- What’s next?
When you join,
you get:
Instructional videos by 3 expert instructors
‍You’ll learn from Rachel, Matt, and Ran. With over 12 hours of video content including theory, examples, and demos, we’re going deep.
Course projects
You’ll get to apply what you learn and develop your practical skills by working on a fictional client branding project and a project for your own brand identity.
Templates & resoruces
To help you work more efficiently, we’re sharing all our tried-and-tested templates for proposals, strategy sessions, and creative presentations, along with recommendations for further reading and resources.
What students say:
Aiko Takemura
The course has a very good blend of theory and practice. I especially love being able to learn from 3 experts with different backgrounds and perspectives. Even though I’m still new to the field, I have already started to implement the learnings for my client. The brand strategy goes hand in hand with web design so I am excited to add it as part of my offerings!
Adriano Reis
Since I finished the course, I was able to charge $8,000 for my last project, a package of a logo and a website together – which before I used to charge about around $2,000 a website and maybe like $500 for a logo. That was a huge step for me!
Christian Larsen
I’ve been a member of Flux Academy for maybe a year – there’s a world of difference between learning something on your own and being able to reach out for help and getting answers within a day or so. And that’s what this community is. These people are very helpful and they’re always there and if you’re on the fence, I suggest giving this a shot because it’s legit. Good luck.
Or 
Shahar-Münch
What I love about the Brand Design Mastery is that it really focuses on the process and not just on the skills. It gives the participants everything they might need to offer branding. Following this process gives me the confidence that I can provide high-quality service and improve my abilities fast.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
