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Exploring the Essential Features of “Anneli Hansson – Brand Strategy Fundamentals”
Understand the fundamentals of brand strategy and offer strategy workshops as a client service.
Your instructor
Anneli Hansson
Anneli is a Brand strategist, educator and coach. With 20+ years of experience of building brands, she has worked with numerous agencies, enterprises, organizations and freelancers. She is an agency owner but also has experience from the client perspective being a Chief Brand Officer and Chief Marketing Officer at Lantmännen, an International multibillion dollar company with focus on agriculture, food, machines and energy, which was awarded the most sustainable brand in Sweden in 2014 and 2019. Her experience comes from working with international brands like Coca-Cola, Polaroid and Levis, but also start-ups within the food and foodtech industry.
She describes herself as the bridge between the creatives and business people. She is dedicated to helping creatives shine and get paid to solve business problems.
What’s Inside:
Introduction
- Welcome & Downloads
- Live Q&A Recording
- Join the Community
Brand Strategy Without Buzzwords
- The Basics
- The Role Of A Brand Strategist
- Outro
Step One: Mission, Vision, and Goals
- Purpose, Mission, Vision, and Goals
- Outro
Step Two: Defining The Brand Personality
- The Brand as a Person
- Exercises & Tools
- Outro
Step Three: Target Audience and Research
- Defining the Target
- Research
- Summarizing the Data
- Exercise: Research
- Outro
Step Four: Gap Analysis
- Identify the Gap
- Competitor Analysis
- Positioning
- Outro
Step Five: The Roadmap
- The Roadmap
- What To Cover
- Exercise: Scenario Planning
Next Step
- Selling Brand Execution
- Start Offering Brand Strategy
- Further Resources
Outro
- Wrap Up
- Change Log
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
