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Exploring the Essential Features of “Anil Batra – GA4, GTM, BigQuery, and Data Studio Fundamentals – Mini Workshop”
Learn GA, GA4, GTM, Data Studio and BigQuery Step by Step
Note: This is not a comprehensive course to teach you everything about these tools but this course will give you the push you need by teaching you the fundamentals and getting you started.
Google Analytics 4
Learn the Fundamentals of both Google Analytics 4 and Google Analytics
Google Tag Manager
Learn the Fundamentals of Google Tag Manager. Learn how to track GA and GA4 using GTM
BigQuery
BigQuery skill is in demand. Learn how to use BigQuery with GA4 data.
Google Data Studio
Learn how to visualize your Google Analytics Data by developing charts and reports in Google Data Studio.
Why This Workshop is the way to learn?
Step by Step
It is a step by step process, which means you don’t have to guess what to do next, we tell you what to do.
Practical
Practice as you learn so you solidify your learning.
A Few Minutes a Day
We all are busy. Nobody wants to waste time sifting through unnecessary music, monologue, or setups. We have created the content so you can consume it in small chucks of time.
Course Curriculum
Bonus: Build your WordPress site/blog to practice what you learn
7 reasons why you need a blog
Selecting a Domain Name for your Blog
Selecting a Hosting Provider
Installing WordPress
Styling With Themes
WordPress Settings
Posts V/s Pages in WordPress
Customizing Theme
Widgets and Menus
Day 1: Introduction – The Foundation
Day 1: Digital Analytics ecosystem and how various tools fit in.
Day 2: Google Analytics (Universal Analytics) Foundation
Day 2: What is Google Analytics, How it works and Account Structure
Day 2 Assignment
Day 3: Google Tag Manager Foundation
Introduction
What is a Tag and a Tag Manager
How Google Tag Manager Works
Google Tag Manager Account Setup
Implementing GTM in WordPress
GTM interface overview
GTM Admin Panel Overview
GTM Workspace overview
Day 3 Assignment
Day 4: Implementing Base Google Analytics and GA4 tracking
Introduction
Tracking Google Analytics with Google Tag Manager
Google Tag Manager Debugger
Assignment
Day 5: Universal Analytics Reports
Introduction
Google Analytics Demo Account
Reporting Interface
Overview of Home screen
Audience Report
Demographic Report
Acquisition Overview Report
Behavior Report
Assignment 5
Day 6: Event Tracking in Google Analytics
Introduction
Event Tracking in Google Analytics YouTube video example included
External link tracking example (optional video from my GTM course)
Week 1 Recap and Q&A
Assignment
Day 7: Conversions and Goals in Google Analytics
Conversion Reports
Goals in Google Analytics
Day 7 Assignment.
Day 8: Campaign Tracking
Camping Tracking with UTMs
UTM Values to Channel Mapping
Campaign Builder
Bonus – Google AdWords and Google Analytics linking
Day 8 Assignment
Day 9: Views in Google Analytics
Google Analytics View and FIlters
Day 9 Assignment
Day 10: Google Analytics 4 Data Model
Day 10 Intro
Google Analytics 4 Data Model
No Assignment Today
Day 11: GA4 Base Tag Setup
Page View and Enhanced Measurement Events
Day 11 Assignment
Day 12: GA4 Overview
Google Analytics 4 Interface Overview
Day 12 Assignment
Day 13: GA4 Event Setup with Google Tag Manager
Introduction to GA 4 event tracking
GA4 Recommended Events
Day 12: Assignment
Day 14: GA4 Event With Parameter Setup
GA 4 Event Parameter Setup
Day 14 Assignment
Day 15: GA4 Explore
Exploration
Day 15 Assignment
Day 16 – Introduction and Getting Started
Section Introduction
Introduction to Google Data Studio
Getting Started with Google Data Studio (Signup Screen)
Day 16 Assignment
Day 17: Connecting Google Data Studio with Google Analytics
Google Data Studio Interface
Connecting Google Analytics to Google Data Studio
Day 17 Assignment
Day 18: Developing Reports in Google Data Studio
Creating your first report
Adding Page to your report
Day 18: Assignment
Day 19: Filters in Google Data Studio
Introduction to Filters
Applying a Filter to a chart
Applying a Filter to a Page
Applying a Filter to a Report
Day 19 Assignment
Day 20: Date Range for your reports
Changing the date ranges
Day 20: Assignment
Day 21 – What, Why and How to Signup
What is BigQuery and Why it is required
BigQuery Signup
Assignment Day 21
Day 22: BigQuery + GA4
Google Analytics 4+ BigQuery Integration
Day 22 assignment
Day 23: BigQuery Interface and GA4 Data
BigQuery Interface
GA4 Data in Big Query
GA4 Data Field reference
Day 23 Assignment
Day 24: Write SQL Query to select the data
Selecting the Data
Day 24 assignment
Day 25: Dealing with Events and User Property Data
Dealing with Nested Events and User Property Data
Day 25 Assignment
Day 26 Recap & Q& A
Q&A session
Your Instructor
Anil Batra
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data-driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM.
He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle.
Anil has taught and trained several Marketing and Analytics folks in past 18 years of teaching at UBC, University of Washington, and Bellevue College, and speaking engagements at various conferences as well as his blog. He conducts several training sessions and workshops on various topics in Digital Marketing and Digital Analytics. He has also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
Anil has worked and trained teams at the following companies:
Microsoft
Estee Lauder
HCL
Finning
ZiplyFiber
T-Mobile
AT&T
Wunderman
Possible
Wall Street Journal
ESPN
Starbucks
Anil has taught over 30,000 students from 152 countries.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
