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Exploring the Essential Features of “Centre of Excellence – Social Media Marketing Diploma Course”
Social Media Marketing Diploma Course
COURSE INFORMATION
What Will You Learn?
This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.
The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. As you learn social media marketing, you’ll see how and why businesses large and small can use social media to reach and engage with their target markets.
You will discover how social media differs from traditional marketing and PR activities. This social media training course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.
Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Diploma Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.
The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, and Pinterest, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.
Course Syllabus
What will I learn on the course?
Module 1: Understanding Social Media Marketing
9 parts
Introduction
Part 1: What Makes Social Media Unique?
Part 2: Social Media in Business
Part 3: Putting the Social into Social PR
Part 4: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
Part 5: Free and Paid-For Social Media Marketing
Test Your Knowledge
Key Learning Points Exercise
Module 1 Assessment
Module 2: The New Role of the Customer
9 parts
Part 1: The Significance of Customer Engagement
Part 2: The Interactive Economy
Part 3: The Customer’s New Role
Part 4: Customers and Social Influencers
Part 5: Interacting with the Personal Touch
Part 6: Case Study 2: Mattel and the Bald Barbie & Dove’s Real Beauty Campaign
Test Your Knowledge
Key Learning Points Exercise
Module 2 Assessment
Module 3: Building a Social Media Marketing Strategy
8 parts
Part 1: The Building Blocks of a Social Media Marketing Strategy
Part 2: What is a Social Media Audit?
Part 3: Understanding Your Goals and Creating Objectives
Part 4: Buyer Personas
Part 5: Case Studies 3: Brands Celebrate Season Six of GAME OF THRONES
Test Your Knowledge
Key Learning Points Exercise
Module 3 Assessment
Module 4: Putting It All Together
6 parts
Part 1: Creating a Content Marketing Plan
Part 2: Content Creation and Curation
Part 3: Creating an Editorial Calendar
Test Your Knowledge
Key Learning Points Exercise
Module 4 Assessment
Module 5: Facebook
13 parts
Part 1: Introduction to Facebook
Part 2: What is Facebook?
Part 3: The Basics of Facebook
Part 4: The Importance of Your Facebook Page
Part 5: What to Post on Facebook
Part 6: Using Facebook Groups to Engage with Target Markets
Part 7: Selling on Facebook Marketplace
Part 8: Advertising on Facebook
Part 9: Facebook Analytics
Part 10: Making the Most of Facebook’s Analytics
Test Your Knowledge
Key Learning Points Exercise
Module 5 Assessment
Module 6: Instagram
7 parts
Part 1: What is Instagram?
Part 2: Types of Instagram Content
Part 3: Instagram Business Tools
Part 4: Shop on Instagram
Test Your Knowledge
Key Learning Points Exercise
Module 6 Assessment
Module 7: Twitter
11 parts
Part 1: What is Twitter?
Part 2: The Basics of Twitter
Part 3: The Importance of Your Twitter Profile
Part 4: How to Post on Twitter
Part 5: Ways to Use Twitter for Business
Part 6: Advertising on Twitter
Part 7: Selling on Twitter
Part 8: Twitter Analytics
Test Your Knowledge
Key Learning Points Exercise
Module 6 Assessment
Module 8: LinkedIn
11 parts
Part 1: What is LinkedIn?
Part 2: Basics of LinkedIn
Part 3: The Importance of Your LinkedIn Company Page
Part 4: What to Post on LinkedIn
Part 5: Considerations When Posting on LinkedIn
Part 6: Advertising Basics
Part 7: Selling on LinkedIn
Part 8: LinkedIn Analytics
Test Your Knowledge
Key Learning Points Exercise
Module 7 Assessment
Module 9: Pinterest
10 parts
Part 1: What is Pinterest?
Part 2: The Basics of Pinterest
Part 3: How to Make Your Pinterest Business Page Work for Your Business
Part 4: Creating Boards and Pins
Part 5: Keywords on Pinterest
Part 6: Advertising on Pinterest
Part 7: Ways to Use Pinterest Effectively
Test Your Knowledge
Key Learning Points Exercise
Module 8 Assessment
Module 10: YouTube
12 parts
Part 1: The Basics of YouTube
Part 2: Basics of YouTube
Part 3: Instagram for Business
Part 4: Social Media Platforms that have Shut Down
Part 5: Other Social Media Channels for Businesses
Part 6: What to Consider When Creating YouTube Videos
Part 7: Types of Videos
Part 8: How to get Traffic to Your YouTube Channel
Part 9: Advertising on YouTube
Test Your Knowledge
Key Learning Points Exercise
Module 10 Assessment
Module 11: TikTok
9 parts
Part 1: What is TikTok?
Part 2: The Basics of TikTok
Part 3: TikTok Trends
Part 4: How to Make TikTok Work for Your Business
Part 5: Advertising on TikTok
Part 6: TikTok Shop
Test Your Knowledge
Key Learning Points
Module 11 Assessment
Module 12: Other Popular Social Media Platforms
7 parts
Part 1: Snapchat
Part 2: WhatsApp
Part 3: Other Social Media Channels for Businesses
Part 4: Social Media Platforms that have Shut Down
Test Your Knowledge
Key Learning Points
Module 12 Assessment
Module 13: Finalising Your Strategy
8 parts
Part 1: Integrating Your Social Media Platforms
Part 2: Remember, It’s All About the Customer
Part 3: Social Media Time Management
Part 4: Social Media Management Tools
Test Your Knowledge
Key Learning Points Exercise
Conclusion
Module 10 Assessment
Who Would Benefit from This Course?
Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you’ve never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Diploma Course has something to teach you.
This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.
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