Alyssa Nguyen – Camp Evergreen – Brand and Web

*** Proof of Product ***

Exploring the Essential Features of “Alyssa Nguyen – Camp Evergreen – Brand and Web”

Become a brand designer anywhere, anytime—and have fun doing it!
  
The Designers’ Summer Camp is a fun-filled and hands-on design course created to give you the confidence and skills to start branding like a pro.

Created by a self-taught brand designer to include everything I wish I knew in an interactive, playful format (because design is supposed to be fun!)

If you are…
 
A Complete Newbie or Design Novice
You’re new to branding design and/or professional design software and you want a course that will take you through the basics without rushing or condescension…
 
An Aspiring Professional Designer
You’re yearning to become a professional designer and maybe even work for yourself as a freelancer or studio owner but need some help bridging the gaps and making the leap!
 
A Designer in Need of Guidance
Maybe you’re working right now as a freelancer, but you’re not feeling ready to go full-time or there’s something holding you back; maybe you’re in need of some guidance to give you the confidence to move forward…
 
A Creative Looking for the Next Step
You’re not new to the design scene and you’ve got experience, but a skill improvement and level-up is what you need to start growing and expanding your offers…

After Camp, you’ll be able to…

🤝Work with clients on real branding & web projects with your pricing, operational systems and client process already in place.
🗂Interpret project briefs to create perfectly tailored designs for your clients and navigate the revision & feedback process.
🔥Design confidently using industry tools like Adobe Creative Suite and Figma to create any type of design or collateral!
🖍️Create advanced, comprehensive brand identities with a full understanding of logos, type, and color palettes.
😎Design anything that a brand might need, including brand guidelines, social media templates, stickers, print designs, and more.
💼Launch your own freelance or design studio with the portfolio projects and business knowledge you’ll learn from Camp!

“I created Camp to remove the high barrier to entry to the branding world and create a supportive, gatekeeping-free zone for all.”
(WHAT MAKES US DIFFERENT?)
 
Fluff-free Lessons with
Homework & Feedback

The foundation of the course uses modules & lessons that cover everything you need to know to become a brand designer! We’re leaving out fluff you don’t need so every lesson is efficient. Each module has homework assignments to help you practice what you learned & you can get personalized feedback via our Slack and in a mentorship call!

Created BY and FOR
Self-Taught Designers

Ever taken advice from someone who’s never been in your position? Taking a course from a formally-trained designer is sorta like that…I created Camp because I’ve been in your exact position and know what’s like to be self-taught & start from scratch. I’ll be sharing advice and tips that are actually relevant to what you’ll be going through and can support you through it all.

Strictly No 
Gatekeeping Zone

Camp is a no gatekeeping zone because my biggest pet peeve as a newbie was all the secrecy! Every workshop, resource, template, and video is about sharing what I know and giving you everything you need to succeed. You can ask me anything during our calls; and you can trust that every piece of advice is my best.

The Camp Curriculum

Module 1: Intro to Design

• Lesson 1: Illustrator 101
• Lesson 2: Typography
• Lesson 3: Color
• Lesson 4: Composition & Layout
• Lesson 5: Imagery & Shapes
• Lesson 6: Advanced Illustrator

We’ll start from the very beginning to build a strong foundation for the later modules! We’ll focus on getting comfortable with the Adobe softwares and the design terminology. There’s a lot of info out there on theory, but we’ll just cover what you need to know!

Module 2: Branding Basics

• Lesson 1: Strategy & Creative Direction
• Lesson 2: Brand Concepts & Creating Mood Boards
• Lesson 3: Color Palettes
• Lesson 4: Type Suites
• Lesson 5: Logo Design
• Lesson 6: Branding Refinement

We’ll make you into a budding brand designer by starting with the essential things to know about building a brand identity. I’ll walk you through everything, including how to make design decisions, interpret visual cues, and curate brands with cohesion! By the end of this module, you’ll know how to create a brand system from scratch!

Module 3: Advanced Branding

• Lesson 1: InDesign 101 & Presentations
• Lesson 2: Photoshop 101 & Creating Mockups
• Lesson 3: Brand Applications & Collateral
• Lesson 4: Print & Packaging Design
• Lesson 5: Client Feedback & Revisions
• Lesson 6: Brand Guidelines & Files

Now that you’ve got an understanding of brand design, its various elements, and strategies for forming a brand, you can take it to the next level by learning additional softwares & ways for presenting your work! You can take these lessons and use them for designing collateral you can offer to your clients, too, adding to your arsenal of design skills!

Module 4: Intro to Web Design

• Lesson 1: Client Strategy & Intake
• Lesson 2: Adobe XD & Figma 101
• Lesson 3: Wireframe Setup, Applying Branding & Formatting
• Lesson 4: Anatomy of a Web Page – Navigation, Home & Landing
• Lesson 5: Anatomy of a Web Page – Sales, Service, Booking
• Lesson 6: Anatomy of a Web Page – Collection, Product, About

We’ll learn all the essential info about how to take a brand from identity to website with information about client process, software, terminology, and UX/UI strategy! This module is all about learning the parts of a website that really matter, and understanding how to create it yourself.

Module 5: Advanced Web Design

• Lesson 1: Wireframe Design – Page Layout & Content
• Lesson 2: Wireframe Design – Functionality & Features
• Lesson 3: Development & Accessibility Check
• Lesson 4: Mobile Design & Responsiveness
• Lesson 5: Prepping for Development
• Lesson 6: Pre-Launch Prep & Client Handoff

Now that you know the elements behind all types of websites, we’ll focus on designing one ourselves! We’ll learn how to make strategic designs on navigation, content, functionality, and features. We’ll also cover essential things like accessibility, designing for mobile, prepping your designs to be built by either a developer or yourself, and handing the finished site off to your client!

Bonus Module: Design Business

• Lesson 1: How to Start Freelancing/ a Studio
• Lesson 2: Establishing Services & Pricing
• Lesson 3: Systems Setup & Client Processes
• Lesson 4: Finding Your Design Style
• Lesson 5: Finding & Attracting Clients
• Lesson 6: How to Pitch & Handle Clients
• Lesson 7: Portfolios & Marketing Yourself

Instead of sharing miscellaneous workshops I’ve done on design business subjects, I’ve created a whole module dedicated to what the heck to do after you finish Camp! I’m including everything I wish I knew about the design biz when I was starting out, and I’m answering my most asked questions from creatives in every topic.

IRL Briefs

• Week 1: Choosing a potential niche or ideal client
• Week 2: Try another potential niche
• Week 3: Narrow down design style & niche
• Week 4: Design website for 1 brand from weeks 1-3
• Week 5: Design website for 1 brand from weeks 1-3

These briefs are meant to act as both Portfolio-builders and also hands-on practice to help you figure out what your niche is, your design style is, and what you might want/not want to include in your services. I’ll be providing individualized feedback on the designs to help you reach your ideal style, skill level, or audience.

Bonus Workshops

To make sure you’re getting top-notch experts, I’ve invited some fellow creatives and friends that I love and trust to come speak on their specialties!

• Setting Up Your Offer & Marketing It (For Newbies) with Kelsey McCormick (@comingup.roses)
• Using Pinterest for Designers with Kriti Chitturi (@kritichitturi)
• Using Textures to Impactify Your Designs with James Junk (@jamesjunk.co)
• Building Website Pages in Showit with Olivia Currin (@olivest_studio)

Here’s everything you get…

📓 Interactive Modules with Bonus Lessons & Guests
With lessons that cover everything from software to typography to real projects, you’ll have all the skills you need to become a pro designer PLUS bonus lessons to help your biz.

✏️ Bonus Workshops from This Summer’s Camp
We covered a whole range of topics during our live summer’s weekly workshops and you get access to the entire library of recordings (with workshops from summer 2021-2024, wow)
💸 Every Resource & Workshop I’ve Ever Created
Yes—every. single. thing. Get all the resources in the ATNN Shop plus all archive workshops from past Camps for the ultimate resource library (so the value never stops growing!)

🗓 Year-long Access to Course Material + Support
Access Camp for the year so you can review and refine your skills long-term! You can watch anytime you want to best fit your schedule and learn on your own terms.

• (Resources & Bonuses, too!)
   
  Brand Guidelines Template
• Brand Strategy Questionnaire
• Brand Style Guide Template
• Brand Strategy 101 Workshop
• Setting & Raising Your Prices Workshop
• How to Find & Attract Clients Workshop
• Branding Business for Gen-Z Mini Course
• Mental Health Business Practice Workshop
• Timelines & Working with Clients Workshop
• Premiere Pro & After Effects Workshop
• Business Essentials to Start Workshop
• Email Marketing & Sales Funnels Workshop
• Next Step After Camp Workshop
• Designing Your Own Brand Masterclass
  Complete Client Process Workshop
• Client Onboarding & Offboarding Guide Template
• ClickUp Project Template Bundle
• Complete Business Setup Workshop
• Effective Marketing Strategies Workshop
• Increasing Profitability Workshop
• Website Launch & Prep Checklist
• Sourcing Fonts & Licensing Workshop
• Reels & TikToks Creation Workshop
• Tips for Instagram Workshop
• How to Organize Files Workshop
• Finding Your Niche Workshop
• Contracts & Legal Tips Workshop
• From Brand to Collateral Masterclass
  Finding Your Design Style Workshop
• Website Strategy & Copy Questionnaire
• Collateral Design Questionnaire
• How to Pitch & Handle Clients Workshop
• Working with a Web Developer Workshop
• Adobe XD/Figma for Social Media Templates Workshop
• Retainer Services & Subcontractors Workshop
• Social Content Creation Workshop
• My Finance Strategy Workshop
• All About Outsourcing Workshop
• How To: Passive Income Workshop
• All About Portfolios Workshop
• Squarespace & Readymag 101 Workshop

Meet Your Counselor

(Hi! I’m Alyssa Nguyen 👋)

FOUNDER OF ATNN DESIGN STUDIO
 
I’m a self-taught designer turned freelancer turned studio owner and I’m here to help you reach your design dreams without the pressure & fluff. I know what it’s like to try and piece together everything and it’s so hard to know what you don’t know! That’s why I created Camp: to remove the high barrier to entry to the branding world and create a supportive, gatekeeping-free zone for all. Here’s some little bits about me:

• I’ve been running ATNN Design for 4 years, and have been a brand designer for almost 6!
• I’m passionate about uplifting people from underprivileged backgrounds and making BIPOC, queer, and marginalized communities feel seen.
• I’m very anti-normative (aka I don’t want to tell you what to do); my teaching style is more like a counselor than a teacher or coach. I’m here to hear your goals and struggles, and help you soar past them!
• I love play, so the vibe of this course is work hard, play hard! I like to throw in little jokes and keep it light, while still giving you all the goods—fluff free.
• I’m a 2nd gen Viet girl living it up in Brooklyn, NY! I’m a matcha > coffee girl with a big love for books and I’m so excited to become your camp friend!

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/