Adri and Rebecca – Inbox Academy

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We help people like you create a life of abundance & Balance

Wish you could go hiking, spend time with your kids, or explore your hobbies without having to think about money every day?

Right now, you’re tired of the grind — putting in endless hours for mere pennies.

You feel torn between two choices. 

Either you: 

• Pick up another job, take on more projects, or work overtime hours — only to finally (maybe) pay all your bills

OR you:

• Say “f*** it” and live a life of leisure — but spend your days dodging calls from credit card collectors 

They’re both options… but neither is a good option!

What if you could make more than enough to pay your bills AND have the free time you desire?

It is possible, sweet friend!

Maybe you would —

😍 Sleep in until your body tells you to get up, rather than dragging yourself to the coffee machine at 5:45 am…

😍 Buy organic produce and healthy snacks at the grocery store without doing endless math for the cheapest price per unit…

😍 Volunteer as a parent chaperone on your kids’ school trip to DC…

😍 Practice yoga every morning, and take the dog on regular hikes to the waterfall…

😍 Take your family to Ireland and stay at the cute bed & breakfasts, instead of the cheapest hotels on the outskirts of town…

😍 Work for just a few hours in your pjs cozy on your couch, and call it a day by noon…

😍 Book the direct flight at normal hours when you travel instead of flying the red-eye with a 2-hour layover just to get the cheapest deal…

😍 Stay in bed reading to finish a fantasy novel, and finally heal from the anxiety and burnout of previous jobs…

😍 Set aside 1-2 hours each day just to indulge in your favorite hobby like painting, gardening, or playing the piano — giving yourself the mental break and self-care you deserve…

When you read that list, does it make you feel envious? Hopeless, because it feels so out of reach? Greedy, because who are you to deserve those things?

Whatever comes up for you, it’s okay. We’ve been there, too.

Hey, by the way! 👋
We’re Adri and Rebecca, two girls who started out with a humble dream of:

🏡 working from home 

⌛ setting our own hours

💵 and paying our bills

Then we discovered we could have so much more. 

That list of freedoms might feel like a pipe dream to you now. But I assure you, my friend, they aren’t. 

In fact, these are all real examples from our own lives.

If you’re anything like me (Rebecca here 👋), you’ve been led to think these are just dreams. 

That was my story too. 

I never imagined I could be a single mom, working from anywhere in the world, homeschooling my two teenagers, and having free time to garden and read. 

It felt like a fantasy. Something so distant and out of reach that I’d be crazy to think it could all come true. That this could be my reality one day.

But it’s not crazy! And these shouldn’t be just dreams. 💞

This is how you should be living day in and day out — in abundance and balance.

Because you deserve it.

The good news — it’s way easier than you think to get there.

Right now life feels like an agonizing choice…

Do you hustle every day waiting for your 2-week vacation? 

Or dodge all responsibilities til the rent’s due and you have a full-blown panic attack?

The truth is, you DON’T have to choose between being overworked but barely scraping by or saying “YOLO” but secretly drowning in debt and anxiety.

We know because we found a different path. 🚀

Both of us have been in your shoes before — juggling multiple jobs, completely burnt out, struggling to make ends meet, and yearning for a career that offered both abundance and joy.

But the one thing we weren’t willing to sacrifice was our freedom. 

We refused to believe the narrative that a traditional 9-5 is the only way to pay the bills. 

So how did we create this life for ourselves? 

We specialized in a highly-valued skill that’s surprisingly easy to learn: Writing and sending emails!

To be honest, we were both shocked to discover how something as simple as writing emails pays so dang well.🤯

And it turns out, businesses everywhere are looking for help with email.

Btw, we aren’t talking about those spammy, annoying emails that look like someone crammed a flashing neon billboard into your inbox. 

We’re talking about fun, engaging emails that actually make you feel good. Emails that are captivating, entertaining, and help people find the products and services they genuinely want.

Real quick…

Think about those emails that you LOVE to read. 

Maybe it’s your local yoga studio that sends you mindfulness tips and meditations. Or an interior designer who shares incredible before-and-afters along with behind-the-scenes stories of the install. 

Guess what? 

You could be working with those brands. 

You could be the one writing those gorgeous emails. 

And you could be getting paid top-dollar. 💰

The possibilities are endless (and exciting), my friend.

Plus, not only will you make great money writing emails, but your clients will freakin’ love you! 

Email often accounts for nearly HALF of a brand’s revenue. That’s why they’re willing to pay the big bucks for a little help crafting those emails. 🎉

Also, emails are:

• Short
• Conversational
• And crazy fun to write 🙌

Seriously, both of us started specializing in email because it was our favorite thing to do.

Writing an email feels like sitting down and chatting with a friend over the perfect cup of coffee. ☕🤗

In fact, you don’t want to sound professional when you write emails. Because emails are even more effective when they sound friendly and informal. 

So… Do you want to make money writing emails that are fun, fast, and well-paid? 

Don’t just take it from us, check out what some of our students are saying 👇

Psst: Are you already a copywriter or online service provider?
If so, you’re in the right place too. 

You’ve probably found your way here because something in your business isn’t working. 

Maybe…

😪 You’ve had your hands glued to the keyboard writing long-form blogs for $200 a pop until your eyes feel like they’re bleeding bluelight… 

😪 You’ve been spinning your wheels as a “generalist,” taking any and every project you can get — even if it doesn’t pay well…

😪 You set your own hours, but lately, that means working nights and weekends just to make ends meet…

Chances are, you already know that writing emails is fun! You get to write copy that’s casual, conversational, and creative.

So maybe you want to add email to the list of services you offer (or even go all-in on becoming an email specialist 🙌), but — truthfully — you don’t know where to begin. 

You read blogs and help guides, watch YouTube tutorials, and desperately collect every free template that even mentions the word “email…” 

But it’s never enough. You still feel lost. And you certainly never feel like you could confidently hop on a call with a client and say, “Of course, I can help you with that. Let’s get started.” 

That’s why we’re here. To share something revolutionary with you. 🔥

But first, we’re gonna officially introduce ourselves!

Meet The Girls 👯‍♀️
 
Hiiii 👋

We’re Adri and Rebecca, two latte-lovin’ email writers who once sat exactly where you are now. 

Seriously, we both started with zero experience in the online biz world, so no matter whether you’re working 3 jobs and just dreaming of freelancing, or you’re well on your way but haven’t quite “made it” to your dream life yet… 

We 👏 have 👏 been 👏 there. 👏

First up,
Meet Adri

Hey, hey! If we haven’t met yet, my name is Adri (pronounced like “Audrey” 🤷🏼‍♀️).

I’m a proud Millennial dog mom, a board game geek, a fantasy reader, and I’m obsessed with college football (go Vols! 🍊)

Before I was an email marketer, I was a zookeeper for 8 years — and to be honest, I loved it.

Training lions and bears, hand-raising cheetahs, breeding nearly extinct black-footed ferrets for release into the wild… it was as magical and rewarding as you might imagine.

But parts of it were… not so rewarding:

⏳ Working long, long hours for very little pay

😷 Showing up sick because we were too short-staffed to take off

🎄 Missing weekends and holidays with the fam, because animals still gotta eat

I realized I had “passion fatigue” and I needed to take a step back and reevaluate my mental health in light of my career.

Then I discovered the world of online business and opened a brand new door of opportunity. 

✈️ Working from anywhere…

💸 Controlling my own income…

🧘🏼‍♀️ Taking the time I needed for my mental health…

It completely changed my life.

But it wasn’t all sunshine and rainbows at first. It was tough to start a whole new career, and at the beginning, it felt like I was just bumbling around trying anything and everything to get my little business off the ground.

Then I found email. 🔥

Suddenly I found a type of writing I loved doing. A lucrative skill that brands WANTED to pay me for. And I found I no longer had to work full-time or (let’s be honest) more than full-time to make ends meet.

Now, I make enough to pay my bills working just 6 hours per week. 

I choose when – or IF – I take on more projects, which means I have the time and space to take care of my mental health. 💗✨

If you feel like you work too hard to barely make ends meet, then I want to help you change that.

Next

Meet Rebecca

Hey there!

Here’s a quick rundown of who I am and what I love:

👫 Mama to two teenagers

💗 Recently re-married

🌟 Military wife for 15 years

☕ Avid latte drinker

🐕 Lover of animals (we’ve got 4 bunnies, 2 dogs, + 1 bearded dragon)

✈️ Hooked on traveling with my fam

Before I started my online copywriting business, I was a military wife, homeschooling, and stay-at-home momma — and I absolutely adored every second of it. ♥️

Except for the crazy unhealthy marriage I was in. 🤦🏻‍♀️ 😢

One day, without any warning, my husband left. I found myself cut off financially with no degree, no job experience, and almost nothing in my fridge.

It was that bad. 😔

I had nothing to fall back on. 

But I had two kids to feed and a mortgage to pay. So I started cleaning houses to make quick cash. I enrolled in college because that’s what everyone was telling me to do. “To get a good job, you’ve gotta get a degree.” 

I quickly realized that by the time I was actually done with college and making a decent living, my kids would be out of the house and more than likely, I’d be drowning in student debt.

This wasn’t going to work, I needed a career right now.

So I dropped out of college, kept cleaning houses, and dove headfirst into studying and learning copywriting.

I knew that I could make this work.

I HAD to make this work.

Even though I only had 30 minutes a day to dedicate to building my business, I kept moving forward. One baby step at a time.

Within 4 months of launching my LLC 👉I was making EXACTLY what I needed to keep us afloat — $4k/month. But keep in mind, this income — it just paid the bills. There was nothing extra! No dinners out, no treats… nothin’.

So after a year of:

🏃 Hustling

💻 Learning all the things

⚖️ Trying to balance work/life

And even more hustling — I realized I needed to:

→ work less and

→ get paid more

Because there’s only one of me, and I was spread way too thin.

I had completed a few email projects at this point, so I saw the value of being able to offer *full-service email* (not just writing emails, but taking care of the backend as well).

So I started pitching email retainers… and guess what?

👉 My clients jumped at what I was offering.

And I’ve never looked back.

Finally, I was working less but getting paid more! The balance I needed in my life.

Now I handle emails for some pretty big businesses making up to $15,000/month. 🤯

And my total yearly income… over $120,000. 

When the two of us met for the first time…

we instantly connected over our shared passion for email!

We laughed about our early bumbling days as we tried to figure out how to offer email as a service.

We lost so. many. hours. trying to hack it together from a bajillion different resources. And we made a lot of mistakes along the way. 

It’s funny to laugh at now… But if there’s one thing we could do over, it would be that time of trial-and-error. 

I mean, why isn’t this stuff all in one place somewhere? Couldn’t there be an instruction manual or something?

That’s why we came together and built this resource for you.

So YOU can take a shortcut to our level of success. 

❌ Skip the hours of blog reading

❌ Skip the YouTube rabbit holes

❌ Skip the months of fumbling around, calling yourself an expert when you just barely know more than the next person

We’ve put together a resource so complete, that you’ll have everything you need to confidently show up as the email expert you were meant to be!

Introducing
Inbox Academy
Your comprehensive guide to becoming an email pro

~ so you can earn more than full-time income working less than part-time hours ~
 
Inbox Academy is an online course and community that:

🔥 Teaches email copywriting AND all that scary backend stuff

🔥 Shows you how to structure your service AND find new clients

What’s included?

✅ 8 dynamite modules that cover everything from writing and formatting your emails, to technical backend tutorials, to creating custom strategies and content calendars 

Looking for more details? Just keep reading!

Here’s how we can take you from “what-the-heck-is-an-ESP” to a confident email pro.

This is the rundown, module by module…

📧 Module 1: Intro to Email Marketing

This module alone will give you the skills to avoid costly email mistakes and begin making sales for your clients.

In Module 1 you’ll:

• Realize the full power of email marketing and what it can do for you and your clients
• Learn a few *clutch* tips and tricks that will instantly elevate your email game
• Master your email marketing mindset so you can finally get over that feeling of “but what if I’m annoying them?”

📧 Module 2: Writing Strong Emails

When you finish this module, you’ll be able to confidently write an email from start to finish and know it’s going to get results.

From crafting must-open subject lines all the way to the footers and sign-offs, you’ll discover writing emails is a breeze.

In Module 2 you’ll: 

• Learn the trick to never running out of inspiration
• Nail the simple but essential design elements in your email so your copy never falls flat
• Master the art of subject lines — because if no one opens your emails, what’s the point of writing them? 🧐

📧 Module 3: Broadcast Best Practices

Next, you’ll discover how to build a diverse content strategy (it’s surprisingly easy), and get our 52 email themes so you can send an email every week of the year and never run out of ideas.

By the end of this module, you’ll love sitting down to plan out a content strategy — because it’s super easy and you get paid amazingly well for it!

In Module 3 you’ll:

• Watch an example of how we plan monthly email strategies and present it to our clients
• Learn what “nurturing” is and why it’s so important (Spoiler alert: It helps your sales hit peak performance!)
• Receive multiple resources that make your monthly content planning a breeze

📧 Module 4: Sequences & Automation Strategy

This module takes a complex subject and breaks it down into easy-to-follow dos and don’ts that’ll have you ready to fire up email automations and start making your clients all that moolah. 🤑

Even if you’re not tech savvy, by the end of this module you’ll realize you can easily apply these formulas to meet any client’s needs — so you’re prepared for anything and feeling confident in your skills!

In Module 4 you’ll:

• Dive into the custom strategy stuff that clients pay the big bucks for
• Gain access to 10+ email sequence strategies so you can grab and go when you need them
• Learn how to think strategically, so you can create custom strategies when your client’s needs inevitably fall outside of cookie-cutter templates and solutions

📧 Module 5: Backend Basics

Here’s where you get an over-the-shoulder view of how to upload, design, and schedule emails and opt-in forms, so you never feel lost in all that tech stuff.

You’ll get our secret sauce tips and tricks to increase results, as well as alllll the mistakes to avoid along the way. (There’s a lot of them. 😅)

In Module 5 you’ll:

• Watch step-by-step as we create, design, and schedule in the backend of an Email Service Provider
• Get behind-the-scenes looks at multiple Email Service Providers so you can see how they all use the same patterns and controls
• Gain a deeper understanding of deliverability, plus how and why to do that elusively confusing “list cleaning”
• Psst: If some of those terms went over your head, that’s totally okay. We explain everything in depth so it’s super easy to understand.

📧 Module 6: Email Techniques & Tutorials

This is the stuff you’re probably a little (or maybe more than a little) scared of.

But yet again we’re going to give you step-by-step video instructions that’ll leave you with the confidence to boldly say “yes, I can do that” to anything a client throws your way.

In Module 6 you’ll:

• Learn a little-known trick to make your emails stand out in the inbox
• Master the skill that email pros use to nail that 1:1 conversational feel in their emails
• Discover how to use fancy customizations to insert your customer’s favorite products, pet’s name, or astrological sign (Psst: these customizations aren’t just fun. They’ve been shown to increase revenue by up to 40% 😱)

📧 Module 7: Reporting & Analytics

To wrap up your email education you’ll learn how to quickly and easily analyze your email data and create effective reports for your clients.

Plus we’ll even teach you a few tricks on how to present that data to your clients so you can manage expectations, show off how Pro you really are, and come away with glowing testimonials.

In Module 7 you’ll:

• Get our favorite tool for creating beautiful, professional reports
• Learn how to extract the data you need quickly
• And get our top tips for presenting that data to your clients

📧 Module 8: Building Your Business

Client Acquisition & Project Management

Last, but certainly not least, you’ll get what is perhaps the most valuable bit of all — ALL the combined knowledge and experience we have about building an email marketing business.

This includes how and where to find clients, how to package and price your services, and more. By the time you wrap up this module, you’ll feel like a business badass ready to build that dream life.

In Module 8 you’ll:

• Discover our tried-and-true path to building the kind of client relationships that have them begging for retainers
• Receive our top tips to avoid the dreaded almost-client ghosts 👻
• Get personal stories and insights into how we built our thriving email marketing businesses

“I’ve taken tons of copywriting courses in the past, but few have been as directed as Inbox Academy in that it’s not just ‘how to be a copywriter’ but rather ‘this is how you get results as an email marketer.”

SAM DIXON

“I’m really glad I joined your course. I feel like no matter what happens in the future, I have everything I need to know about email marketing, and that in itself is priceless for me. Plus I have a great community to get insight from. :)”

JORDYN

“I’m going to be honest… if I can do it (a totally brain-scattered mom who is sleep-deprived and a little super crazy who can hardly have an adult conversation) then you can absolutely do it too!”

TAYLOR

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/