Alex Cattoni – Posse Eye Brand Voice Challenge Program

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Exploring the Essential Features of “Alex Cattoni – Posse Eye Brand Voice Challenge Program”

Learn How To Craft A Spellbinding Brand Voice That Helps You Stand Out, Sell Out & Effortlessly Attract Your Dream Customers – In Only 5 Days
In this step-by-step marketing training, 2022 Marketer of the Year, Alex Cattoni, will guide you step-by-step through her powerful Posse Eye framework: the 4 core storytelling and copywriting elements you need to craft a potent positioning strategy, evoke your Brand Voice and create messaging that will captivate your ideal audience, charm your customers and call in raving fans — effortlessly.
In case you haven’t noticed…

The market is a freakin’ screaming match, where the average person is inundated with up to 10,000 marketing messages per day…

Yet every single day, new offers are created, new ads are run, new posts are published, and new products are launched by businesses trying to force-feed their audience with more “buy my stuff” B.S.

They put every red penny into trying to outscream the competition with the loudest claim or the cheapest price… and have zero consideration for what their customer will experience after that first purchase.

And with bandwagon businesses, opportunistic offers, and “copy/paste” creators flooding the space with hypey, stolen or generic robo-copy — mediocre messaging is no longer a danger to your business, but a sure-fire way to destroy it. 

So as a business owner, copywriter, or marketer looking to stand out above the noise – there is really only one question you should be absolutely obsessed with:

In a world where attention is the most valuable commodity… how do you command it instead of demand it?

How do you craft a message so insanely captivating that you effortlessly attract your ideal audience and turn your customers into raving fans who come to you?
Yup, the answer is branding…

And no, I’m not talking about visual branding — a bold design, an eye-catching logo, a recognizable font, signature colors, and a slick product.

While design is absolutely an essential part of branding and identity, let’s not forget that: 

Nike didn’t redefine the athletic industry with just a swoosh…
Apple didn’t explode out of nowhere with just sleek design…
It wasn’t just the innovative fabric technology that made customers crazy for Spanx…
It wasn’t just the simple design that made Toms Shoes a global sensation…
And the Copy Posse didn’t grow from zero to hundreds of thousands of rad humans in under 3 years with just tigers and lightning bolts…

The most iconic and memorable businesses have long understood that messaging comes before marketing…

That having a distinct identity, compelling story, and consistent Brand Voice is how you create unshakeable trust with your audience and pave the way for long-term loyalty…

That making your audience feel seen, safe, and understood is the biggest difference between pushy marketing and persuasive marketing…

That getting so clear on why you’re here, who you serve, and what you stand for is the best-kept secret to creating a magnetic message that no other brand can touch…

And that when you so fiercely embody your values, you don’t need to scream for attention – you effortlessly attract it.

That is the power of branding.
As an anonymous copywriter who spent nearly a decade working behind the scenes in the marketing industry…

I’ve watched many businesses launch and many businesses fail…

I’ve seen trends change, fads fade, and tactics so overused and abused that I’d cringe with every scroll. 

I’ll be honest…

Back in 2019, I became so jaded by the “get rich quick” mentality that flooded the Internet and hypey claims selling lightning in a bottle that I almost gave up completely.

I’d roll my eyes every time I was approached by a misled client who would ask me to write a high-converting sales page and email campaign that would launch their business overnight…

They’d expect me to write the magic words that would help them instantly find, educate, persuade, and convert their customers — ALL within a single campaign…

As if I was some sort of marketing unicorn who shit rainbows and cash.

Well, as both a copywriter for 10 years and now a business owner who hires copywriters, let me be clear:

Even the best copywriter in the world can’t save your mediocre messaging.

Sure, we’re genius storytellers, persuasive communicators, and brilliant marketers…

But without a clear, compelling, and consistent Brand Voice to guide our efforts, we may as well be writing your business’s obituary… 

Because it’s no longer enough to just rely on the latest conversion tricks, “cookie-cutter” templates, or the classic “I saw so-and-so do this” marketing tactic…

The algorithm shifts by the second (what used to work no longer does), there’s a “hot” new social media platform on the scene every season (remember Clubhouse?), and technology is evolving faster than we can keep up (there are already hundreds of A.I. tools online as we speak)…

And while these trends, tools and tactics can offer you a temporary leg-up, they are not a shortcut to building a brand people TRUST…

They will continue to change forever, just like the weather. So how do you weather the storm?
Your Brand Voice is so much more than a marketing trend or tactic. It’s so much more than just defining your mission, vision, and values…

It’s about crafting a message so captivating and an experience so incomparable that your customers come to you.

Even amongst the noise, your Brand Rally Cry will reverberate in the minds of your raving fans so much so that they will never even humor the idea of an alternative… 

And when the winds of change inevitably blow, it becomes the eye of the storm – the quiet place of calm and clarity from which your marketing draws its power.

Your Brand Voice is the powerful stand-out strategy you need to stand out, sell out and effortlessly attract your dream customers.

In this first-of-its-kind Challenge, I’ll guide you step-by-step through my powerful Posse Eye framework: the 4 core storytelling and copywriting elements you need to craft a potent positioning strategy, evoke your Brand Voice and create messaging that will captivate your ideal audience, charm your customers and call in raving fans — effortlessly.

This is the same framework I used to go from anonymous copywriter to founder of a 7-figure brand in one year, build a community of over 300,000 raving fans in an overserved and oversaturated market, and be crowned Marketer of the Year in 2022.

Now it’s your turn…
4 WAYS THIS CHALLENGE WILL HELP YOU STAND OUT & SELL OUT
 
Gain Unshakeable Clarity & Conviction
Throughout this Challenge, you’ll get to the core of who you are and what you stand for. When you align your brand drives, beliefs, and values with those of your dream customer, you’ll gain unshakeable clarity and conviction that will deeply strengthen your marketing and messaging.
Become A Masterful Storyteller
Your brand story is the authenticity anchor that sets the tone for every single campaign you create in your business. During this Challenge, you’ll discover how to craft a captivating and relatable story that builds authority, creates trust and inspires irrational brand loyalty.
Identify Your Positioning Strategy
The Posse Eye is a step-by-step, customizable framework that you can immediately apply to your own brand and business. Watch as Alex showcases her proprietary process using real-life brands in a variety of niches and shows you how to create your own stand-out positioning strategy. 
Discover Your Brand Rally Cry
Over the course of 5 days, you’ll uncover your unique Brand Rally Cry, the unifying call that will captivate your customers and rally raving fans. Plus – you’ll walk away with your own beautifully designed Brand Voice Guide that you can use to create powerful, consistent, and compelling marketing campaigns every single time.
DAY
1
6 QUESTIONS THAT EVOKE YOUR POWER VALUES
Today, 89% of customers are loyal to brands that share their values and that only means one thing – it’s no longer enough to have the highest quality product or the cheapest price. If you want to stand out and rise above the noise, you’ve got to get crystal clear on who you are (really) and what you stand for. In this session, we’ll evoke your power values and unlock your conviction codes, the magnetic coordinates that call in your dream customers.
DAY
2
BECOMING THE TRUSTED SOURCE YOUR CUSTOMERS SEEK
Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified who you are as a brand, it’s important to deeply understand who you serve. On day 2, you’ll identify your brand personality and the unique ways you reflect your values to the world. With the Mentor’s Mirror, you’ll find out how to emotionally connect with your customer’s core values, drives and desires to become the trusted source for the guidance they seek. 
DAY
3 
HOW TO CRAFT A BRAND DNA BEYOND COMPARE
On day 3 of the Challenge, I’ll help you identify your brand DNA – the stand-out positioning strategy that makes you different from any other brand out there. You’ll crystallize the most important messaging assets in any Brand Voice, unapologetically declare your mission and map out your action plan for total world domination. Take it from me, when you fight for what you believe in and fiercely serve your customers, it’s Mission Posse-ble.
DAY
4
3 STEPS TO BUILDING A POWERFUL BRAND STORY
Your story is the window to your brand’s soul. It’s how your customers connect to you, rally behind you and stay with you. Every great brand has a powerful story – a domino effect of defining moments, scary pivots and late night “ahas!” that led you to where you are now… and future events, yet to happen, that will continue to guide your path as you build your empire. In this session, you’ll learn how to craft a deeply relatable brand story using our proven 3-part storytelling structure. 
DAY
5 
CONJURING A SPELLBINDING BRAND VOICE
Now that you’ve identified all 4 elements of your brand strategy, it’s time to look through the Posse Eye to discover your Brand Rally Cry. On day 5, you’ll learn how to conjure a spellbinding Brand Voice and craft the unifying call that will captivate your customers and rally raving fans. You’ll walk away with your very own Brand Voice Guide and discover the practical ways you can use it to bring clarity to your messaging and ignite your mission.
Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.

It is my conviction that the BEST copywriting today combines proven marketing principles with modern-day branding and storytelling.

Yet, after nearly a decade of working behind the scenes in the online marketing world, I was noticing a dangerous divide in the industry.

While there were a lot of brilliant and authentic marketers out there, many still used manipulative, hypey, and severely outdated sales tactics that I just didn’t vibe with…

That’s why, in 2019, I launched the Copy Posse — the raddest, baddest crew of copywriters, marketers, and entrepreneurs from around the world on mission to de-douchify the Internet, redefine modern marketing, and make caring cool again.⁠⁠

I believe your message matters and your words can change the world. You have the power to create the life of your dreams, build a lucrative business, AND make an impact on humanity with the type of marketing that today’s businesses need and today’s audiences crave.

Through our online programs and social communities, we’ve helped over 300,000 rad humans find more freedom, have more fun, and sell more products and services… without selling out on their integrity.

“The satisfaction I felt when my clients were RAVING about the guide I created was so worth it.”
I’ve been working on my brand voice and messaging skills all year and was wondering “What can I do to take my skills to the next level?” The next week, Alex started marketing the Posse Eye challenge and I KNEW it would be a valuable investment. I bought my way in as soon as the doors opened, and I wasn’t disappointed! I was able to validate everything I already knew, learn new ways to do what I was already doing, and discover new skills and tools to develop a brand voice. And the satisfaction I felt when Alex, the Posse Eye participants, and my clients were RAVING about the guide I created was so worth it.

Jemilla M.
Posse Eye Challenger 
“Finally got clarity about my brand AND my business.”
The minute I saw the info about this challenge I knew I had to join it. I know Alex from her content on YouTube. So I already had an idea how useful it is. What I did not expect was how insanely valuable the challenge will be…
Silviya R.
Posse Eye Challenger

“Mind-boggling Challenge That Helped me Land A New Client”
Being a Copy Posse trained copywriter, part of almost all the courses, I couldn’t expect less from this badass group and community. BUT this particular program blew my mind and shook my spine with the value and the awe-inspiring knowledge it offered. Having been in the industry for some time now, I have not seen ANYONE else invest so much time, energy, and empathy in Brand Voice.

This program transformed my Brand Voice game and all my clients’ brand game, name, and fame. While I was a part of this challenge, I chose to write for myself, but you can never hide good things, can you? I landed a new client to craft their BV and extended the SOW for an existing client. Omens, you know?

I hope you know by now that this is a no-brainer!
Muskaan
Posse Eye Challenger

“Copywriting at a World Cup Level”
In one word: SENSATIONAL!

This incomparable Copywriting Experience is a stunning exploration of your company’s Non-Negotiable Values…

Jeroen N.
Posse Eye Challenger
“Found My Target Audience Thanks to the Posse Eye Challenge”
Two years after launching my writing business (two weeks before the 2020 pandemic shut down California), I still had no target audience for marketing purposes.

Tonya T.
Posse Eye Challenger
“Taught Me How To Transform Any Business”
Alex is amazing.

Not only is she an insanely gifted copywriter, but she’s even better at teaching it. Her energy, authenticity, and clarity are second to none, and she has a gift of bringing people together.

The Posse Eye helped hundreds of people learn how to create and sell extremely high quality branding for high ticket businesses, in a short space of time.

Hands down the best experience of my copywriting career to date.

Keith
Posse Eye Challenger
“Loved This Process”
I’ve worked on brand materials in my corporate job, but I loved learning Alex’s process. She guided us through the creation of a comprehensive brand voice guide one day at a time throughout the challenge…

Stephanie S.
Posse Eye Challenger 

“I think this is the foundation of trust for a business”

If you’re someone who enjoys understanding how the bits and pieces create the whole system.. this challenge is for you. When I was going through brand websites to notice patterns, on my own…

PK
Posse Eye Challenger

I have become a die-hard remember on the Copy Posse. It was great good fun and gave me a good understanding of putting together a brand voice, which was something completely new to me. I’ve been working in media for 35 years — I started as a broadcaster and did some copywriting in my day as a radio copywriter. But to learn the craft of persuasive copywriting has been great for me and I really enjoyed it. I love Alex’s open approach and really friendly demeanor. I’ve had a great time and I’m sure you will too on any courses you choose to do with the Copy Posse!

Steve
Posse Eye Challenger

“Awaken Your Posse Eye With This Jaw-dropping Discovery”
Ugh, dammit, Alex and the Posse team…

Challenge after challenge, you continue to blow my mind in the most fantastic way.

And that’s what I love about your brand.

You see, the Posse Eye Challenge has an eye on the deeper level of what a brand voice guide is — heart and soul…

Isabelle S.
Posse Eye Challenger
“She’s done it again!”
I swear everything Alex puts out into the universe is pure magic! I had just completed her Write & Ignite Challenge when she introduced the Posse Eye Challenge…
Miranda B.
Posse Eye Challenger

• You’re a business owner who wants to STAND OUT, better connect with your audience, create engaging content, and drastically improve your marketing campaigns.
• You’re a marketing specialist, agency owner or freelancer who wants a proven framework for turning watered-down and mediocre messaging into powerfully persuasive brand copy.
• You’re a copywriter or content writer who wants to modernize your branding and storytelling skills, attract bigger-name clients and charge premium rates for your services. 
• You’re an aspiring copywriter who wants to have a freshly minted brand voice guide to include in your portfolio so you can get clients ASAP. 

In this step-by-step training experience, I’ll teach you how to craft a potent positioning strategy and Brand Voice that will captivate your ideal audience, charm your customers and call in raving fans using my proprietary Posse Eye framework.

Before this, the only way to get access to this process was if you hired the Copy Posse to create your Brand Voice Guide for you — which we charge thousands of dollars to do…

But, because I want to help as many rad, heart-centered and mission-driven brands as possible rise, stand out, and sell more products and services that genuinely help people…

I’m sharing my ENTIRE Brand Voice process with you for an itty bitty portion of the Posse price tag…

Including my step-by-step process and proprietary framework that I’ve personally followed for every single Brand Voice Guide I’ve written for my clients and that inspired the creation of the Copy Posse itself.

But there is a catch…

I’m charging so little because I know you can help me too.

It’s my mission to redefine modern marketing, de-douchify the Internet and build an empathy empire…

And I can’t do it alone.

My hope is that this Challenge empowers and inspires you to create marketing that is people-centered, empathetic, and fun so that together we can spread more messages that matter to the masses, drown out the douchiness we see on the Internet and make a real impact in the world…

“Branding Prayers Answered”

I love how well the challenge was structured and the best part was walking away with a complete brand guide at the end. The feel of the copy posse community was EVERYTHINGGGG and the step-by-step frameworks in the workbooks are so easy to follow. This was what my marketing was missing… a magnetic brand voice to rally my dream clients. – Entrepreneur Vee
Verena
Posse Eye Challenger 

“It helped me re-write my entire website”
The Posse Eye Challenge gives you the right business tools for life. Yes, it’s an amazing skill to have as a copywriter. Yes, you’ll create an awesome Brand Voice Guide but for me it was a lot more than that…
Natali L.
Posse Eye Challenger

“The missing piece to the puzzle”
After 3 months of learning about copywriting, persuasion and marketing, I still felt like something is missing. I couldn’t quite identify what it was, but when I saw Alex post on IG about her newest program it clicked immediately!

Sebastian
Posse Eye Challenger

“Opened my eyes to a whole new level of branding!”
I cannot stress enough, everything the Copy Posse puts together is gold. Alex’s energy and knowledge made every class worth every minute of my time. 

Laura
Posse Eye Challenger 

“The right course at the perfect time!”
I was having trouble getting it all together for my clients and offering them the Brand Voice Guide service. I was trying to put it together when I saw Alex’s course. I didn’t have any doubts it would be a game changer as I already have done other challenges with her. It was an amazing experience and now I am already offering this service to my clients (got the investment back x2 in two weeks time!). Thank Alex and the Posse team!

Sun
Posse Eye Challenger

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/