*** Proof of Product ***
Exploring the Essential Features of “Alex James – Message Matters Most”
Get the step-by-step Messaging Clarity System that:
- Positions your business
- Uncovers your brand’s differentiated message
- Gives you the exact words to express it simply
Your message is your moat.
Some businesses suffer from lack of messaging:
“We do SEO for local businesses!”
Most businesses struggle along with weak messaging:
“SEO is crucial for local businesses!”
But thriving businesses know to develop strong messaging:
“You shouldn’t have to wait 3 months to know if your local SEO strategy is working.”
Because the world’s best copywriting can’t make weak messaging strong.
After all, copywriting only works if you have messaging worth writing copy about.
This course gives you the system to generate differentiated messaging that grabs attention – and holds it.
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I’ve helped 200+ companies find and implement messaging that led to serious growth.
But it’s not because I’m talented.
It’s because I have a Messaging Clarity System.
It usually costs thousands, but now you can access this system, with 9 snappy, example-packed video lessons, and the “epiphany-inducing” workbook, for a (very) low price.
If you just follow the steps, you’ll have the exact words to use across:
– Sales
– Content
– Marketing
By the end, you’ll discover that if you have strong messaging, your copy almost writes itself.
And that’s why your message matters most.
You get the main course + a free extra.
- The Message Matters Most Messaging Clarity System
Get the exact words you need to convey your value cleanly, clearly, quickly. - Free Extra: 104 Perspective-Capturing Prompts
104 carefully-constructed questions that pull sharp insights from your brain, so you can turn them into killer thought leadership content. (I use this every day)
Magnetic messaging, on tap.
The Messaging Clarity System will extract all the relevant insights from your brain, and transform them into hard-hitting messaging that educates and captivates.
This system is the result of years of research, refinement, and rigorous “live rounds” field-testing with 200+ companies from across the globe.
And now – it just works.
It turns your best insights into business assets.
What you get from Message Matters Most:
Impactful content messaging
Rise above the “tips & tricks” noise.
You’ll get a ready-to-post Opinion Bank of powerful perspectives that don’t just add value, they change your customer’s belief systems.
Sharp sales messaging
Never fumble over your words again.
You’ll get your:
- one-liner
- elevator pitch
- complete sales narrative
Meaningful marketing messaging
No more guesswork.
You’ll walk away with the exact words that resonate with your customer, across all channels,
so they know exactly:
- who you are
- what you do
- why you’re different, and;
- how you’ll make their life better.
What’s inside…
This course will:
- Show you what does & doesn’t work in the context of small businesses
(because the messaging of Apple, Nike, Amazon aren’t relevant!) - Extract sharp insights from your mind that will inform your messaging
- Give you the templates and structures to turn your insights into magnetic messaging.
Lesson 1
- Understand why most marketing feels the same.
- See the impact a singular, powerful message makes.
Lesson 2
- Get clear on what positioning is & the 2 types of positioning.
- Dissect THE most effective positioning play of the last 10 years [hint: it didn’t come from Apple or Nike or any ‘brand’]
Lesson 3
- Learn the exact formula to achieve perfect positioning.
Lesson 4
- Get clear on exactly what your customer actually wants from you.
- Determine what level of education they need before they’ll feel comfortable buying.
Lesson 5
- Get clear on the 5 possible stages your category is in today.
- After this lesson, you’ll know what you should lead with.
Lesson 6
- Discover the 9 core Positioning Narratives.
- After this lesson, you’ll know exactly what angle to take.
Lesson 7
- These days, brands need more than products – they need opinions.
- After this lesson, you’ll have 12 strong opinions that deeply resonate with your customer.
Lesson 8
- Get the precise wording formula to convey your value – fast.
- After this lesson, you’ll have your 1-liner, elevator pitch, and sales narrative.
Lesson 9
- Extract the one idea your prospect must believe before they’ll buy your product.
Plus:
The “epiphany – inducing” workbook.
As well as being packed with examples, this course comes with a step-by-step workbook that will extract pure gold – just from you filling in the blanks.
Now you might be thinking…
Who is this for?
This is for entrepreneurs & marketers who want the shortcut to messaging that works consistently.
It’s best suited for those who are selling a product or service that solves a problem – but those selling luxury goods will get (almost) as much value from it.
What will I learn?
You’ll learn how to find the best angle for your content, your offer, and your brand as a whole, so that your marketing resonates with your customers.
Is this advanced or beginner-friendly?
Both.
I’ve designed this course to be a launchpad for beginners and a jetpack for the pros.
Do I need to be good at copywriting?
Not at all.
Inside this course you’ll discover that 95% of strong copywriting is just having something worth saying in the first place.
And this course will give you that something, plus the fill-in-the-blanks templates so you can say it right, every time.
But I hate online courses.
Me too.
Most online courses are shockingly expensive and needlessly long.
That’s why I’ve built this course to be what I would want a course to be – quick, affordable, and actionable.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
