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Exploring the Essential Features of “Alexa Hubley – Project Management for Marketers”
Become great at marketing project management
Stop letting scope creep, moving deadlines and mismanaged resources get in the way of shipping wildly successful marketing campaigns.
Online course
By Alexa Hubley,
Content Marketing
Course length: 57min
Simplify even the most complex marketing campaigns with a clear project management process.
If you think to-dos falling through the cracks, misaligned goals and unrealistic stakeholder expectations are standard aspects of shipping marketing campaigns – you’re wrong. With clear project management, you’ll be able to complete every task, every tactic and every to-do on time, within scope and without the headaches.
Course overview
After taking this course, you’ll:
- Have a marketing project management process that’ll help you ship more successful campaigns
- Understand the common pitfalls of a poorly managed marketing project and how to avoid them
- A framework you can follow to improve how you’re building, executing, reporting and learning from your marketing efforts.
Project management is every marketer’s secret weapon.
Have you ever felt like you were trapped on a marketing hamster wheel with no idea how to get off?
You keep writing blog posts, sending emails, shipping campaigns…without any true understanding of the impact they’re having on the business. Or worse, you don’t have clear framework for how to improve and optimize your efforts the next time around.
That’s where marketing project management comes in.
With a honed marketing project management process you’ll turn that hamster wheel into a lucrative money-making machine for your business. Marketing project management is a secret weapon for ensuring every project, every campaign and every tactic aligns with your business goals and aspirations.
This course is essential for you if …
- You don’t have a process, framework or strategy in place for project managing your marketing campaigns
- You’ve been doing things the same way for a long time but want to learn how to improve and optimize your process to get better results from your marketing efforts.
- You feel like something’s missing from your marketing…and think a project management process might be it.
This course is NOT for you if you…
- You’re happy with your current marketing project management process (or lack thereof)
- You’re already a project management expert
Skills you will master
Marketing Marketing campaigns Marketing project management Project management
Designed for marketers looking to get organized, optimize and improve their marketing campaign efforts
This course is appropriate for any level of marketing expertise and everyone looking to improve how they build, execute and launch marketing campaigns.
Students should have experience building or working on marketing campaigns and projects in order to benefit most from the framework and strategies presented in this course.
About the expert
Alexa Hubley
Alexa Hubley thrives on building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation tactics to drive brand awareness, growth, and retention. Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in order to crush her goals.
Alexa has spoken on marketing strategy at many notable international conferences, including CXL Live, Pulse, Digital Elite Camp, SearchLove and Unbounce’s Call to Action Conference.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
