Ali Mese – Growth Supply – Learn to Write

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Exploring the Essential Features of “Ali Mese – Growth Supply – Learn to Write”

INSTRUCTOR’S NOTE-WHY I MADE THIS COURSE

Welcome to my life’s work

Ali Mese

Founder, Growth Supply

11.3 million.

That’s the number of views the “content” we created for our clients got over the last nine months.

People want me to talk about growth hacks or loopholes we found with Facebook ads. But our formula comes down to one thing we believe does a healthier job of capturing what we do: storytelling.

Another one of our @GrowthSupply clients is approaching 1M in almost 6 months.

Our secret? Drop the growth hacking bullshit. Focus on storytelling. Try telling honest, authentic stories and play the long game. 

The words you put out in the wild have the power to move the masses. Getting people to read your blog post, homepage copy, or newsletter gives you a few priceless minutes to make an in-depth, intellectual connection with anyone, anywhere in the world.

Growth begins with words. Stories, they move people.

And moving people is magical for building your thing on your own terms, without worrying about competition. The reason is simple:

People don’t desire products. They desire feelings that products give them.

And storytelling is an incredible tool that acknowledges such distinction, a tool so few people are capable of using or understand the true potential of.

ABOUT THE INSTRUCTOR

I’m All Mese, the founder of Growth Supply and The Startup.

Together with a stellar team, I run Growth Supply, a storytelling studio that grows some of the world’s leading businesses through words. We’ve been lucky enough to work with businesses from Silicon Valley to Asia. Our clients Include Google, Hubspot, Ahrefs, Neil Patel, Shopify, Kissmetrics, Drift, Freshdesk, JotForm.

I also own and run The Startup which is Medium’s largest publication, followed by +610.893 people. We publish essavs by hundreds of writers every When I’m not serving our Growth Supply clients or working on The Startup essays, I write on my personal blog.

And in this course, I’ll teach you everything I know about writing.

“Ali’s understanding of growth in our modern era of constant distraction is second to none. If you’re trying to think of smart ways to move your business forward, Ali’s your guy.”

Mikael Cho, Founder of Unsplash and Crew

COURSE CURRICULUM

[INTRODUCTION] If you learn to write, you can change your life.

• L01-Why (and how) this course will change your life
• L02-The fundamentals of ruling the marketplace from your couch
• L03-No growth hacking bullshit or spending a fortune on ads: Writing as a timeless growth engine
• L04-How predictable and consistent (not random and clickbaity) virality is possible
• L05-Introducing the “Learn to Write framework and how to start applying it to your case throughout this course

[PART 1] Subdue the enemy without fighting: the art of winning before typing a single word

• L01-How to create your own lane without battling it out in an overly crowded space
• L02-Opinions aren’t optional in writing (and how to discover yours)
• L03-Core narrative: let’s craft the idea behind your otherwise boring thing
• L04Your sub-themes and micro-opinions-what are they and how do they serve your overarching narrative?
• L05-You don’t own your audience, subscribers, or followers. You own something else.
• L06-Thes.carwriting, Buth

[PART 2] Breaking down the strategy behind stories that reach thousands

• L01-Storytelling 101: How to find your own story
• L02-Why Hollywood movies can have an ending but your story shouldn’t
• L03-Sit-and-type-common-sense articles vs compelling storytelling
• L04-They are popular and speak from a position of privilege: why most of the writing advice on the internet doesn’t work
• L05-Time to establish your writing routine: the essentials
• L06-Tone & the style guide
• L07-How often should you publish?
• L08-What is the ideal length?
• L09-Where should you publish?
• L10-How do you find a constant stream of ideas that spread?
• L11-One emotion that will make or break your writing

[PART 3] Let’s write a story together and publish it | Creation & distribution

• L01-Before we start: defining the goal and polishing your core idea
• L02-Let’s write together #1: how to research the right way
• L04-Let’s write together #3: how to write the headlines
• L05-Let’s write together #4: the truth about the intros
• L06-Let’s write together #5: the art of crafting body & conclusions
• L07-Let’s edit together L08-Let’s publish it: a distribution strategy that actually works
• L09-There is no word of mouth without this
• L10-How to win the distribution game even if you aren’t a first-comer
• L11-The healthy way to nurture relationships (and how to use them to grow your readership)

[FINAL WORDS]

• L01-An action plan to follow once you complete this course
• L02-A comprehensive list of writing resources

Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/