*** Proof of Product ***
Exploring the Essential Features of “Andrew Charlton – Forecasting For SEO (2021)“
Introducing “Forecasting For SEO” by Andrew Charlton – Your Guide to Strategic SEO Performance Prediction
🌐 Who Am I? I’m Andrew Charlton, a seasoned SEO professional with over a decade of experience. Having successfully led agency teams and consulted for major UK brands, I’ve evolved from a forecasting skeptic to a dedicated advocate. I now collaborate with SEO agencies and businesses worldwide, providing them with valuable insights through FutureThought.
🔍 What’s Inside?
1. The Thing About Forecasting
- Understanding the challenges
- Embracing the complexity
2. The Two Views of Forecasting
- Exploring different perspectives
3. Using the Outside View
- Leveraging external insights
4. Why You Should Forecast
- Winning clients
- Increasing SEO investment
- Challenging unrealistic targets
5. The Forecasting Cycle
- A step-by-step guide
6. Setting the Right Expectations
- Managing stakeholder outlooks
7. How to Forecast Organic Traffic
- Detailed process breakdown
- Data collection and analysis
- Forecast modeling and evaluation
8. Forecasting for SEO Process
- Strategies for success
9. Linear Regression + Seasonality
- In-depth exploration
10. Holt Winters
- Understanding the model
11. Facebook Prophet
- Harnessing social media for forecasting
12. Forecasting With No Data
- Overcoming limitations
13. Why Forecasting Isn’t Enough
- Identifying gaps
- Implementing interventions
14. Using Keyword Scenarios to Show Opportunity
- Practical applications
15. How to Forecast Organic Revenue
- Breaking down revenue
- Building plausible scenarios
16. When You Should Forecast
- Recognizing the right timing
- Knowing when not to forecast
17. Managing Communication and Risk
- Effective communication strategies
🚀 Benefits:
- Win more clients
- Increase SEO investment
- Challenge unrealistic business targets
🔗 Enroll now to master the art of Forecasting for SEO and turn uncertainty into an asset for your business!
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