*** Proof of Product ***
Exploring the Essential Features of “Andrew Foxwell – AAA Program: Assessment, Action, Ascension“
Phase One: Assessment
- Customer Assessment
- Reporting Overview
- Understanding the Difference between Hard and Soft Metrics
- Reporting Discussion Between Pros
- Google Data Studio Supermetrics Reporting
- Resources:
- Basic Financial Literacy for Clients
- Reporting Worksheet Template One
- Reporting Worksheet Template Two
- Founders Membership Preview: Optimization Walkthrough
- Resources for Beginners: How to Optimize Accounts Right Now
- MER vs aMER Worksheet
- Advanced Deep Audit of a Meta Account
Phase Two: Action
- Full Funnel Set-up and Targeting Research
- Placement Considerations and Technical Notes
- How One Agency Thinks About Optimization
- Resources:
- How to Set a Cost Cap Bid Properly
- Landing Page Inspiration
- Website Teardowns and Audits with Kurt Elster (Interview)
- 17 Quick Wins to Improve Your DTC Landing Page
Phase Three: Creative
- Building and Sourcing Creative
- Storyboarding, Different Platform Creative Examples, and Creative Review
- Creative Testing, Analysis, and Scaling
- Creative Reporting
- Resources:
- How to Set Up a Creative Testing Structure
- How to Get Influencers for UGC, A Playbook (Interview)
- Mini-Masterclass: Why Humans Buy Anything
- Creative Testing & Analysis Map
- TikTok Spark Ads Instructions for Creators
- TikTok Ads Best Practices 2022
- TikTok Ads Safe Zone Template
- IG Reels Ads Safe Zone Template
- IG Stories Ads Safe Zone Template
Phase Four: Diversification
- A Beginner’s Guide to TikTok Ads with Brad Klein
- Google Performance Max and YouTube Ads
- Email and SMS Basics
- Resources:
- Google: Affinity Audiences for Brand Advertisers
- TikTok Ads – Best Practices
- TikTok Ads Mastery and Tips, with Cody Plofker
- Google Ads Deep Account Audit – Live Walkthrough
- Performance Max Resources
Phase Five: Tech Checks
- Pixel Check-up
- Understanding Aggregated Event Measurement (AEM)
- Conversion API (CAPI) Check-Up
- Catalog Set-up.mp4
- Resources:
- Meta Outage Notifications – Slack RSS Feed
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
