*** Proof of Product ***
Exploring the Essential Features of “Anik Singal – Self Liquidating Offer Academy (SLO Academy)”
Why we created this academy & community.
Let me ask you a simple question. Do any of these sound like you?
- You’re burned out and exhausted from competing with other marketers…
- You slog hours every single day posting on social media (with inconsistent results)…
- You’re constantly replying to DMs & messages and chasing down leads…
- You’re always selling your soul to affiliates and begging them to promote you…
- Every single month feels like you’re starting all over from scratch…
If any of those sound like you, trust me, I know how you feel.
Years ago, I was in your shoes.
I grew my business from 2004 to 2016 primarily focused on free traffic. Here’s what I did.
- I spoke at events & built my audience.
- I recruited affiliates & chased/begged them for promotions.
- I banged my Email list over the head day over day promoting things.
- I did stressful, painful & unprofitable launches where I had to herd cats to get any results.
The problem with this model was that “I” had no control over it.
Some months, I would do amazing. Some months, I would lose big money.
I found myself constantly at the mercy of others. In 2016, I finally decided I needed to change it ALL.
At the time I was in Canada and stuck in traffic while driving to a family dinner. My phone was in my pocket buzzing like crazy. When I finally pulled over to see who it was?
It was all my affiliates, fighting, like 6 year olds at recess.
- “You said you would promote me that month.”
- “No, you promised me.”
- “Anik! Tell him you’re promoting me.”
- “You only drove 145 clicks and I sent you 2,000+ clicks!”
- “Anik, help!”
I looked at my wife and just said “I quit.”
I was done with affiliates. It was December of 2016, I was burned out. I needed to find a different way. And, I did.
Paid Traffic.
But…
Paid traffic means…paying.
So, quickly, I had to figure out how to create offers that could convert fast on paid traffic. If I didn’t make the revenue back fast, how could I scale ads?
And, that was when I found…
Self-Liquidating Offers.
Meet Our Founder, Anik Singal
Fast-forward to 2023 and I’m now helping hundreds of information businesses and online entrepreneurs.
Not beginners either. I’m talking about the “big guys.”
Most were pulling in 7-figures a year. But some of them were 8-figure businesses too. These businesses were established and by all accounts had it “figured out.”
But time and again, there was ONE thing that they all seemed to lack.
Self-Liquidating Offers.
I found myself asking WHY it seems I can scale businesses in our world so easily and fast. I mean, I had 8-figure a year entrepreneurs asking me how to scale their businesses even more.
I racked my brain for months.
Finally, it clicked.
It was my ability to build offers that can immediately go to paid traffic – aka Self Liquidating Offers (SLOs). I realized then that this was the key to controlling your destiny and building a scalable business.
I’d been doing it for YEARS, but it finally dawned on me that this was my true “Super Power” as a digital marketer and entrepreneur.
What exactly is a self-liquidating offer (SLO)?
A Self-Liquidating Offer is a product or service that pays for its own advertising costs.
No – that’s not meant to be an earnings claim. It simply means that the offer is designed to offset (or mostly offset) the cost it takes to acquire the new customer. Are 100% of offers self-liquidating? Of course not. It takes many factors to become self-liquidating, but these offers are built with that goal in mind.
SLOs are one of the most powerful tools that online entrepreneurs have in their arsenal. With an SLO, the aim is to quickly generate new leads and convert them into paying customers.
Think of it this way.
If you spend $35 acquiring every new customer, the customer needs to spend $35 in your funnel (or close to it) for the offer to be considered self-liquidating.
But here’s the deal…
Even if an offer DOES NOT cover 100% of the ad spend, it’s still better in my mind.
Why?
Because when done right, you’re able to get BUYING customers that can continue buying and upgrading to your other higher-ticket offers.
Technically it’s possible to do that with “free leads,” but it is so much harder.
So what’s the key to making this happen? It all comes down to the 4 main components every SLO needs…
Every SLO needs these 4 main components.
Look around at any high-converting SLO and you’ll find the same four things.
Component #1 – An Irresistible Offer
Not a “good” offer. Not a “great” offer. You need a truly irresistible offer that is a no-brainer for your target audience.
It has to be at the right price point that people buy without friction and it needs to solve a significant problem for your audience.
Inside SLO Academy, we’ll help you identify the irresistible offer that’s perfect for your business and your target audience.
Component #2 – A High Converting Funnel
With the right funnel, you’re able to seamlessly ascend your buyers from your low-ticket or front-end offers to your higher priced backend offers.
This can dramatically raise your average order value (AOV). Everytime you raise the AOV of your customers, you’re able to spend more to acquire them.
When you can outspend your competition for high-quality leads, you can dramatically boost the profitability of your funnels.
Component #3 – A Steady Stream Of High-Quality Traffic
By using paid traffic, you’re in control of how many people and leads filter through your funnels. You no longer have to rely on hard-earned “organic” traffic and you don’t have to waste your time constantly posting on social media.
With the right strategies and targeting, you can use paid traffic on platforms like Facebook, YouTube or TikTok to send determined, high-intent leads to your offer.
Component #4 – The Right Mix of Data
The magic of any SLO can be found in the data. When you hit certain metrics (that we’ve analyzed again and again) you’re able to really turn the traffic dial and scale your funnels.
We’ll show you the exact metrics you need to hit, and teach you exactly how we achieve them with the right mix of bump offers, upsells, downsells and funnel “extension” methods.
Now that we’ve got the main components down, which type of SLO is right for you?
Well, it depends on what your business needs…
What are the 3 types of self-liquidating offers?
There are 3 main types of self-liquidating offers. Low-Ticket SLOs, High-Ticket SLOs and Super-Ticket SLOs.
The price point is one of the chief differences, but it’s not the only one. They each require their different things and have their own benefits.
Check them out…
There Are 3 Types Of Offers That Create The Best Self-Liquidating Offers.
LOW TICKET OFFERS
- Offers from $1 to $100
- Sold via Sales Pages
- Meant For Volume
- Impulse Purchase Friendly
- Simpler to Create & Quicker to Sell.
HIGH TICKET OFFERS
- Offers from $1,000 to $3,500
- Sold via Webinars
- Less Volume, Higher Quality
- Fast ‘Free Lead’ Building
- Less Products & Less Offers Needed.
SUPER TICKET OFFERS
- Offers from $5,000+
- Sold via Phone or Zoom
- Minimal Staff, Less Clients
- Simple Funnels to Build
- Great Lifestyle Businesses, Hard to Scale.
I’ve done these all in my career and they all have their own benefits for different companies.
The right one for you and your business is determined 100% by your business and your target audience.
In SLO Academy, we will help you determine exactly which type of SLO is perfect for you and your audience right now. Once we’ve nailed that down, we’ll help and support you as you begin to build, launch and scale your SLO funnel.
Every information marketer should have aself-liquidating offer.
Is it possible to scale WITHOUT an SLO? Sure. I’m not here to tell you that there is only one way to do things.
But in my experience (and from the experience of those I’ve consulted) having a high-converting SLO makes the entire process much faster and easier for a variety of reasons.
You’re able to reach a global market.
If you’re in a specific niche, there comes a point where you’re just retargeting the same leads over and over again.
But with a high-converting SLO, you’re able to target leads worldwide.
Especially with low-ticket SLOs. They have lower price points, which means you don’t have to worry about the barrier of entry being too high for certain countries.
You’re able to open your offer (and funnel) to an entire new audience and truly unlock scale. Not to mention your competition isn’t there and it’s free and clear to grow!
If you want to scale, you need to liquidate your ad spend.
Now, if you’re spending on paid traffic to drive traffic (which you must), you’re pouring out hundreds or thousands of dollars a day.
You can’t go long at that rate without going broke. Hence, you need to “liquidate” your ad spend.
Liquidation is the first, second or third (or all) offers the customer sees that helps you recover your ad spend. The better you do here, the faster you can scale.
We focus a lot on liquidation inside SLO Academy.
SLOs can quickly become profitable with the right backend offer.
As much as I love doing paid traffic, what’s the point if there’s no chance for profit involved?
The goal of the Backend is to provide an ascension (ladder) through which a certain percentage of your customers will upgrade with you.
- They’ll invest in Higher Ticket Products.
- They’ll Invest in Coaching.
- They’ll invest in your Consulting.
- They’ll invest in your Mastermind.
When the backend works in tandem with the front end, you don’t just liquidate, you become profitable.
The 5 biggest benefits of building a self-liquidating offer.
Offer #1 SLOs Allow You To Buy & Control Traffic
The #1 key that allowed me to sell so many courses has been the ability to sell using Paid ads and specifically – low-ticket offers.
I’ve sold books, courses, coaching and consulting.
But, if it wasn’t for paid ads, I wouldn’t have the email list, the traffic and the audience.
I always say paid ads are amazing except for the fact that you have to PAY for them. At one point we were spending as much as $30,000 a day in ads. I think it’s obvious that you’ll go broke fast spending that kind of money unless you’ve figured out the funnel, the marketing & sales.
…in comes SLOs.
Thanks to my SLO offers (low-ticket & high ticket webinar offers) – I was able to recover a large share of what I was spending daily. This allowed me to scale more aggressively without burning a lot of money.
So, one of the KEY benefits of SLOs is the ability to buy traffic & control how much traffic you buy.
Offer #2 You Can Build an Empire With $5 Products
In 2024, I’m focusing my efforts completely on offers between $5 and $30.
I’ll be publishing many digital workshops and books at $5 because that price is testing out very well for me.
- Physical Book Funnels
- Digital Book + Masterclass Funnels
- Masterclass Funnels
The goal is to build AUTHORITY offers that allow the cold market to interact with me. The more the market experiences me, the more they’ll upgrade to my higher-level programs.
20 years ago, my career started with low-tickets. I’m returning to my roots after having done it all because low-ticket SLOs have always been how I got the most growth.
When I look at my business, the greatest growth seasons going back 20 years were always when I focused on Low-Ticket SLOs.
These $5 offers allow you to go wide and go cold. People won’t hesitate in “taking a chance” on you. And, once they experience you, they’ll stick around for a long time.
Offer #3 You’re Building Full Lists of BUYERS – Never “Freebie Seekers”
Times have changed. Email deliverability has really changed.
This past year I entered a new market of teaching “experienced” information marketers. So I need to enter the market all over again. My old email lists are all for fresh entrepreneurs looking to do affiliate marketing.
That list is old and frankly dying.
Now that I’m building this new list, I’m focusing on buyers only.
Even if someone has spent only $1 with me, the lead is far better than a Free lead. Especially now with the changes made by Google, Yahoo and Bing…
But, notice how I’m still focusing on LIST BUILDING – it’s still KEY…
In 2024, all the major email services rolled out huge changes. They want to make sure you’re sending quality emails & your audience is opening them.
I’ve seen a major difference in my email open rates & also in my facebook group communities, the engagement of BUYERS is far above that from free leads.
So, grow slower but grow with SLO offers.
Offer #4 SLOs Help You Scale to Worldwide Audiences
The craziest thing is that the World of “Top 5” advertising is gone.
Listen, countries around the World that we avoided always for ads are now BUYERS. Sometimes, they’re actually better than the US. All over…
- Asia
- Eastern Europe
- UAE
- Africa
- South America
- and many more…
The best part is I’m now scaling my business Worldwide, but in the easiest way possible using simple Facebook ads. Advertising has gotten easier and easier now with the growth of A.I. and algorithms. I’m actually beating most of the TOP media buyers by creating ads the absolute simplest way.
Use these low-ticket offers to take your business International – all from simple Facebook ads – I’ll show you how in SLO Academy…
Facebook ads are getting so powerful. Their algorithm can now easily detect and optimize by BUYERS.
So, I just write a good ad, load it up and hit submit. I don’t do any targeting because the pixel is that strong. Facebook finds me buyers all over the World without me doing a thing.
Offer #5 SLOs Can Be Sold Compliantly – Without The “Hype”
It’s no secret that Compliance has become more important than ever for marketers.
Personally, switching to more compliant marketing has been a great gift for me.
I’m bringing in better customers, converting great and building high LTV.
Low-ticket SLOs are the best for compliance, because the high impulse nature of these allows you to not go crazy with your copy. Just look at the copy of this page. I’m being compliant – you can too. I’ll show you how inside SLO Academy.
When you do advertising and go straight to Webinars or booked Phone calls, there’s a lot of money on the line. There’s a lot of pressure to convert…
And when we feel the pressure, we make mistakes. We say things we shouldn’t.
We make promises we’re not qualified to make and so much more. I love doing high-trust SLOs because people buy on TRUST and VALUE, no hype needed!
Our mission: show you how to create an SLO & actually help you build it.
I’ve spent the past 21+ years helping people build their online businesses. But for most of the time, I had always focused on beginners.
One day it hit me.
For over two decades I’ve been building funnel after funnel, offer after offer and spending millions on paid traffic. These are the EXACT things that more experienced marketers want to know about.
Then when I started consulting directly with established businesses – a lightbulb went off.
I have so much experience, knowledge and data on self-liquidating offers that can help so many different people around the world.
That led me to creating the SLO Academy.
My mission is to help entrepreneurs and businesses finally take control back and scale in a way that reduces stress, avoids burnout and can be done in a sustainable way.
The features you need to build, launch & scale your self-liquidating offer funnel.
Join SLO Academy Today!
Bonus #1 My Funnel Calculator
Whenever I’m running an SLO, the data is the #1 most important thing we need when making decisions.
Without the right blend of data and metrics, you’re flying blind. That’s why I’ve decided to hand over the EXACT funnel calculator that my team and I use in all of our funnels.
It’s like our Holy Grail of data. It tracks everything and gives us an instant readout on performance in just one dashboard.
With this calculator you can…
- Determine exactly what metrics and conversion rates you need to hit to quickly self-liquidate…
- Always stay on top of your Average Order Value and CPAs in one easy to use tool…
- Track all your data and stay organized with the EXACT tool we use ourselves…
If you’re going to be successful, you’ll need to track the data. Use our exact processes yourself.
Bonus #2 Facebook Academy
When it comes to running paid ads, Facebook remains my #1 platform of choice. I’m consistently able to bring in affordable, yet high-quality, leads that quickly convert into my SLO funnels.
Plus, with Facebook’s targeting settings, I often leave the hard work to the platform itself to find me leads.
When it comes to running paid ads, Facebook remains my #1 platform of choice. I’m consistently able to bring in affordable, yet high-quality, leads that quickly convert into my SLO funnels.
Plus, with Facebook’s targeting settings, I often leave the hard work to the platform itself to find me leads.
That said, there are a number of strategies and methods I’ve refined this year for my funnels. You’ll discover them all. These are the SPECIFIC strategies I’m using in my own Facebook ads right this moment.
With this academy, you can…
- Quickly learn the top strategies for targeting your exact audience – and running re-targeting ads to your warmest leads…
- Become a master of paid ads on Facebook and consistently drive quality leads to your offers…
- The top strategies and tips that are working on Facebook NOW in 2024…
- How I train my Facebook pixel and the NEW strategies I’ve been using this year…
- Frequently updated to navigate all the changes the platform may throw our way in the future – always stay up to date…
I think most paid traffic strategies should start with a Facebook ads campaign. Let me guide you as you get started.
Bonus #3 TikTok Academy
For certain audiences, there is no better place to reach and convert your leads than TikTok. And no, we’re not going to teach you how to dance on camera.
With TikTok, you’re able to reach a truly global audience and still find people who are highly motivated in your specific niche.
With this academy, you’ll get…
- The top tips and tricks for creating short-form videos that go VIRAL – sometimes without even using your voice or showing your face…
- Expert strategies and tips for driving highly-qualified and motivated leads around the world…
- Reach highly specific and targeted audiences with these strategies that work right now in 2024…
- The specific strategies needed to target BUYER leads and consistently put high-quality leads in our backend funnels…
- How to quickly create short videos that can go viral, sometimes without even showing your face or talking…
Short videos are far and away the best strategy for engaging for younger audiences in 2024. And in this academy, we’ll show you the techniques for short videos that can be used across multiple platforms.
Bonus #4 YouTube Academy
Every single day, more than 124 million people use YouTube. Best of all, they are often searching for specific videos and content when they log on.
That means you’re able to get highly targeted leads who are motivated and extremely engaged in your niche.
With this academy, we’ll show you how to…
- Leverage the world’s second-largest search engine and convert leads who are actively searching for what you’re offering…
- The specific strategies needed to target BUYER leads and consistently put high-quality leads in our backend funnels…
- Master the paid ad formula experts are using the quickly liquidate ad spend and ascend buyers in back-end offers…
- Frequently updated to account for platform changes and updates – never let another platform update impact your ads…
- And so much more…
This rounds out the trifecta of paid ad platforms that can help you scale your traffic and lead generation in 2024…
Bonus #5 SLO Copywriting Formula
The type of offer you’re running will have a dramatic impact on HOW you write your copy. You don’t talk to $5 buyers the same way you talk to $50,000 buyers.
Fortunately, I’ve been perfecting my copywriting techniques for 21+ years. And in the past few years, I’ve been refining them specifically for SLO and buyer audiences.
With this SLO Copy Formula, you’ll get…
- Get full access to my Copywriting Academy – My 3 module course that reveals my entire copywriting formula and strategy…
- Bonus Course #1 – How I Write a High-Converting Low-Ticket Sales Page…
- Bonus Course #2 – Exactly How I Write Webinars That Sell $2,000 Products…
- Bonus Course #3 – Watch Me Write a Phone Sales Funnel To Convert High-Ticket Buyers…
This is designed to give you my EXACT copywriting strategies and tips so that you can put them to use in your funnels ASAP.
Bonus #6 Worldwide Profit Expansion
I’ve said it before but it bears repeating. One of the main benefits of running a low-ticket SLO is the ability to scale globally and significantly grow your pool of leads.
Of course, people in different parts of the world need to be marketed to differently and prefer different styles of offers.
That’s where this bonus comes in. I’ll explain…
- One of the biggest keys to scaling an SLO in 2024 is worldwide targeting – I’m showing you my exact methods…
- You’ll get the strategies and systems I use to target buyers differently in different countries and create seamless buyer experiences for people around the world…
- You’ll discover how I change my pricing structures to remove friction from the buying process…
- The different upsell, downsell and cross sell strategies I use in different parts of the world…
- And so much more…
There are more leads out there interested in your offer, you just need to know how to get in front of them!
Bonus #7 Liquidation Bank
Consider this your one-stop source for every swipe, template and example you could need while building your own funnel.
If we’ve used it ourselves in an SLO, we’re handing it over to you. Remove the guesswork from your marketing and follow the strategies we use every day.
You’ll get…
- Every kind of template and example you need while building out your offers…
- Specific examples of my bump offers, upsell offers, backend offers, super-ticket products and more…
- Frequent updates – we’re always adding new resources as we create them!
- Save a ton of time and use the templates and examples we use ourselves…
- No promises of course – but they’ve been converting for us…
We’re here to help you get up and running faster and more easily.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
