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Welcome to “Ben Adkins – Digital Agency Insider.” In this course, you’ll gain invaluable insights into building and growing a successful digital agency. Learn from real-world experiences and strategies that have propelled digital agency owners to success.
Exploring the Essential Features of “Ben Adkins – Digital Agency Insider“
Are you a Digital Agency Owner? If so, this is for you.
If you’re anything like me, you’ve spent days on end meeting and closing clients in your local town. I remember closing my first 24 clients the hard way, personally delivering donuts to break the ice and sealing the deal with in-person meetings.
But eventually, that approach no longer made sense. I wanted to take my business to the next level and simply didn’t have the time to continue local prospecting. Plus, I realized that the clients willing to invest 20-100k per year with me weren’t typically found in my town.
The problem was, most of the courses on agency building were unreliable. I’d bought every course and program out there, only to end up frustrated and burnt out.
That’s when I decided to change my strategy. I asked myself, “If I want to build a successful digital agency, why not learn from those who’ve already done it?” So, I started my journey.
I scoured the internet, examining the websites of local businesses, studying the best social media profiles, and analyzing Google search results to find businesses running effective ads.
Once I had my list, I took the next step. I reached out to these successful digital marketing agencies and made a simple request:
“Can I pay you for an hour of your time to interview you about how your agency works?”
What I learned from these successful agency owners changed my life. Instead of relying on online course theories, I started implementing real-world strategies.
So, what did they teach me that wasn’t covered in the courses I’d bought? It was simple. I asked them 10 straightforward questions in every interview, and I dug deep to uncover the inner workings of their agencies. I was relentless in my pursuit of knowledge.
Here are the 10 questions I ask every successful agency owner I talk to:
- What is your Core Service, and how does it work?
- What equipment or software do you need to make it happen?
- What is your pricing structure for that service?
- Which niches do you focus on?
- How do you initially connect with potential clients?
- What does your “new client” sales funnel look like?
- How do you onboard new clients effectively?
- Do you have any special strategies to retain clients?
- What’s your favorite aspect of this business model?
- What’s your least favorite aspect of this business model?
I’m always on the lookout for agencies making waves online but flying under the radar. When I find them, I reach out and offer to pay them for their insights into these 10 questions through an interview.
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