Brandon Jackson – 5 Steps for Turning Strangers into Superfans

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Exploring the Essential Features of “Brandon Jackson – 5 Steps for Turning Strangers into Superfans”

Course Lessons

• Introduction 
• The Fan Journey

Live Q&A

• Live Q&A

Meet Your Teacher
Brandon Jackson

Brandon Jackson is a Marketing and Branding expert, author, and host of the Music Business Dreams podcast.

In 2011 he founded KDMR Music, a company that provides education and consulting services to those interested in building successful careers in the music industry. Through his podcast and YouTube Channel, he has provided free music business education to thousands of independent musicians in over 39 countries.

About This Course

Founder of KDMR music, marketing expert, author, artist coach. After this trailing, you’ll know how to guide prospects down the path to becoming your die hard fans.

The biggest lie in music is that you need a record label, manager or industry insider to discover you to be successful. The truth is that an engaged fanbase is the key that unlocks every door in the music industry. 

Brandon gives examples of success story from Nipsey Hustle, Chance The Rapper, Amanda Palmer and Nance

You will learn how to :

• Turn Strangers Into Superfans
• The differences between Fans and Superfans

Lessons:

1. Introduction

2. The Fan Journey

• Strangers: your goal is to turn strangers into fans, through pad ads, blogs/reviews, collaborations, playlisting etc.
• Casual Listeners: Make exclusive offers only available through website/email list
• Fans: Nurture relationships, make offers. 
• Super fans: Goal completed! Rinse and repeat.

3. Live Q&A

• I’ve been boosting instagram and facebook, what is the success rate for boosting?
• So basically, you treat your followers like your girlfriend, is that true?
• What are the best strategies to create buzz?
• Could you give me advice on setting up a Patreon?
• Make sure your posts tell a good story of who you are, and dont shy away from it. 
• What is the mindset for a successful artist?
• What point does an artist become hot enough for people to buy exclusive content?
• What exclusive content would you recommend?
• Hypem.com
• How can artists feel confident about sharing what they do?

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