*** Proof of Product ***


Exploring the Essential Features of “Brendan Dell – The Freelancing Formula”
Harness a Precise Formula to Go From Full-Time to Freelance, Building a 6 or 7 Figure Business in 60 Days
The Freelance Formula is a revolutionary way to build or grow a 6 or 7 figure business using nothing but my unconventional roadmap and the smarts in your brain.
It’s a step-by-step guide for creatives and skilled professionals to quit the rat race, uplevel your income, and build wealth.
βThis course helped me go from zero to $250K in just a few months. The proposal templates have been amazing!β
– Karen O
“Holy f*ck. I think it’s working. Pretty sure I have 5 meetings this week…Just got a verbal commit on a 10K POC off a warm referral.”
– Ammanuel S
βAfter losing my job I was scared about my next steps. I took the leap and have already replaced my income and then some.β
– Allie L
The Freelance Formula is a practical formula for building a 6 or 7 figure freelance business, that eliminates overwhelm, provides a clear roadmap, and works no matter your business history or skill set.
Fit in and Fail
Seth Godin said it best, βIn a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.β
Your question, do you stand out?
Learn step-by-step how to get recognized and sought after for your unique talents (even if youβre not sure what they are).
Built for:
- Professionals
- Copywriters
- Marketers
- Designers
- Coders
- Creators
Your Instructor
Brendan Dell
Iβm an author and advisor who has worked with more than 100 leading technology brands to help them hone positioning, messaging, and GTM strategies. Iβm also a freelancer like you. I started with zero knowledge and zero connections and build a 7 figure freelance business. I am not special. If I can do it, so can you. Give me the privilege of showing you how.
A Complete 6 or 7 Figure Business in a Box
Instantly deploy a system to select a unique specialization, attract clients, close deals,
and earn more money in less timeβall templates included.
Architecture of Your Evolution
The precise roadmap youβll follow (with examples).
π³ Roadmap to 6 figures in 60 days
π³ Evolve from 6 figures to $250K
π³ Exact steps to go from $250K to $500K to 7 figures
Internal Evolution
Science-based tools to build a confident mindset.
π³ How to overcome analysis paralysis
π³ Rid yourself of overwhelm and spinning
π³ Productivity systems of high performers
The Market of One Model Evolution
The mental model that will change the way you view freelancing.
π³ The 5 steps to build a differentiated business
π³ Scale from services to products
π³ Case studies of 7 figure freelancers
From Zero to Legit Business in 4 Hours
A precise roadmap to get through the red tape and straight into earning $$.
π³ Exactly what you need to do to start your business (LLCs, bank accounts, etc.)
π³ What you need and whatβs a waste
Position Your Practice
Learn how to position and message your practice.
π³ Simple process to identify your most profitable customer
π³ Harness the βjobs to be doneβ framework to select a profitable specialization
π³ Secrets of selling to small companies vs big companies (and the best place to focus)
Value Pricing Secrets
How to earn 10X more in half the timeβno tricks or gimmicksβjust a more effective strategy.
π³ Understanding the 3 kinds of pricing strategies and how to pick the right one
π³ Stop trading time for money with Value Pricing
π³ Case Study: How I landed my first $50K deal, and first $100K deal (and you can too)
From Order Taker to Strategic Advisor
Be seen as a trusted advisor, not just βanother one of those.β
π³ The 3 tiered engagement model to reach 7 figures
π³ Give advice rather than implement projects
π³ Creating scarcity to ensure predictable revenue (counterintuitive!)
Business Development Blueprint
Attract clients even if you hate selling.
π³ A precise system to close clients FAST
π³ Attract clients without wasting hours on building a βpersonal brandβ
π³ The 2-hour/week ritual that will guarantee you 6 or 7 figures in predictable income
BONUS: Six Figure Proposals
Close 80% of clients using this framework.
π³ How to lead discovery meetings (with templates + checklists)
π³ How to lead a second meeting (with templates + checklists)
π³ How to lead a proposal meeting (with templates + checklists)
Client Management
Turn a single engagement into a 7 figure relationship.
π³ Secrets of profitable client management
π³ The exact systems to implement
π³ How to go from one-offs to strategic retainers (no charging by the hour)
Outsourcing Formula
How to profitably have others do the work (if thatβs what you want).
π³ When and how to outsource work
π³How to keep 80%+ margins
π³ Traps to avoid
The ROI
This course will pay for itself in one, single client engagement at a conservative 100x ROI.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/