Caleb & John O’Dowd – Newspaper Profit Formula

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Exploring the Essential Features of “Caleb & John O’Dowd – Newspaper Profit Formula”

The “Newspaper Profit Formula” by Caleb and John O’Dowd outlines a strategy for maximizing profitability in the newspaper industry.

What’s inside this course: 

• 0. Presales Webinar
  • 1. Thank You For Registering for Workshop.mp4
  • 2. Thursday Webinar Replay Access.flv
• 1st Module
  • 01. Getting Started
  • 02. Welcome to Module 1
  • 03. Pick Your Market and Product
  • 04. Introduction to Newspaper Advertising
  • 05. Formula For Breakthrough Conversion Rates
  • 06. Become A Reporter
  • 07. The Identity Trigger
  • 08. Formula For Breakthrough Headlines
  • 09. How To Craft Your USP
  • 10. Main Images That Generate A 400% ROI
  • 11. Section One (Body Copy)
  • 12. Section Two (Body Copy)
  • 13. Section Three (Body Copy)
  • 14. Section Four (Body Copy)
  • 15. Section Five (Body Copy)
  • 16. Section Six (Body Copy)
  • 17. 11 Triggers
  • 18. Q&A Call May4 – Week 1
  • 19. Billion Dollar Swipe File
  • 20. Q&A Call May 11th
  • 21. Checklist
• 2nd Module
  • 01. Lets Get Started Media Broker
  • 02. Sales Call Floor
  • 03. Compliance
  • 04. Fulfillment
  • 05. MOTO Merchant Account
  • 06. Designer
  • 07. Media Buying – Interview with Dave Klein
  • 08. Interview with Fulfillment Providor
  • 09. Summary of Contacts
  • 10. Q&A Call-May 18th
• 3rd Module
  • 01. High Converting Call Floor Script
  • 02. An Introduction to Call Auditing
  • 03. Q&A Call May 25th
• 4th Module
  • 01. Optimizing & Testing – Overview
  • 02. What Metrics to track for Media Buying
  • 03. What metrics to track for your Call Floor
  • 04. Newspaper Cost Summary
  • 05. Success Versus Failure Going Forward
  • 06. How to Test & What to Test
  • 07. 4 Call Floor Optimization Systems
  • 08. Before You Scale
  • 09. Q&A Call – June 8th
• 5th Bonus
  • 01. Sales Copy Formula #2
  • 02. Interview with Scott Haines
  • 03. Unannounced Bonus

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