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Exploring the Essential Features of “Centre of Excellence – Copywriting Diploma Course”
Copywriting Diploma Course
What Will You Learn?
Weaving messages using words as their fibres, copywriters are tasked with conveying messages via a plethora of media – connecting with emotions to enlighten, thrill, sell, or persuade varying audiences.
The Copywriting Diploma Course will help you to learn the skills you need to craft engaging copy. You’ll learn the basic elements of copywriting, key concepts, and special techniques, along with how to communicate clearly across various media, develop your tone of voice and style, the best way to present your work, polish your copy, and practice and develop your creative skills to become an amazing copywriter!
Beginning with a comprehensive introduction to the fundamentals of copywriting, you’ll learn the basics of copywriting, tone and style.
We’ll examine how to go about finding your voice, what makes an engaging headline, and how to communicate clearly to different audiences. You’ll learn about the importance of structure and clarity and how to carry out research to ensure the information you provide is reliable and fact-checked. The course also provides valuable insights into the use of taglines, figurative language, and calls to action in copywriting.
We’ll explore the main methods of copywriting in advertising and marketing, the processes and steps that are followed in printed media, such as magazines and newsletters, and the main characteristics, techniques and features of digital copywriting.
The course examines the concept and fundamental aspects of storytelling. You’ll consider its importance and when to use it, and discover the steps and techniques used in creating narrative copy.
Presenting your work is a skill in itself. We’ll explore the best ways to present your copy and provide advice to use with your clients and target audiences when pitching your first work. The course also provides numerous copywriting tips and tricks.
By studying this course, you will:
Discover the foundations of copywriting and how to build on them
Become familiar with key concepts, such as structure, clarity, reliability, taglines, figurative language, and calls to action
Learn the methods of specific copywriting styles – advertising, marketing, print, and digital media
Examine when and how to use storytelling
Understand the best way to present your work
Receive copywriting tips and tricks
Show Less
Course Syllabus
What will I learn on the course?
Certified Course
Accredited Course
Module 1: Introduction to Copywriting
7 parts
Introduction
Part 1: What is Copywriting?
Part 2: Key Principles of Copywriting
Part 3: Tone and Style
Test Your Knowledge
Key Learning Points Exercise
Module 1 Assessment
Module 2: Writing to Communicate
8 parts
Part 1: Attention-Grabbing Headlines
Part 2: Types of Headlines
Part 3: How Do Headlines Work?
Part 4: Developing Your Own Voice
Part 5: Choosing a Style
Test Your Knowledge
Key Learning Points Exercise
Module 2 Assessment
Module 3: Structure, Clarity, and Reliability in Copywriting
7 parts
Part 1: Structure in Copy
Part 2: Clarity and Reliability in Copywriting
Part 3: Delivering Great Copy
Part 4: Editing
Test Your Knowledge
Key Learning Points Exercise
Module 3 Assessment
Module 4: Taglines, Figurative Language, and Calls to Action
6 parts
Part 1: Taglines
Part 2: Figurative Language
Part 3: Calls to Action
Test Your Knowledge
Key Learning Points Exercise
Module 4 Assessment
Module 5: Copywriting in Advertising and Marketing
7 parts
Part 1: Advertising vs Marketing
Part 2: Advertising
Part 3: Marketing
Part 4: Creativity in Marketing and Advertising
Test Your Knowledge
Key Learning Points Exercise
Module 5 Assessment
Module 6: Print Media Copywriting
6 parts
Part 1: Magazines and Newsletters
Part 2: Writing for Newsletters
Part 3: Design, Tone of Voice and Quality
Test Your Knowledge
Key Learning Points Exercise
Module 6 Assessment
Module 7: Digital Copywriting
5 parts
Part 1: Websites
Part 2: Copywriting for Digital Media
Test Your Knowledge
Key Learning Points Exercise
Module 7 Assessment
Module 8: Storytelling
5 parts
Part 1: What is Storytelling?
Part 2: Incorporating Storytelling into Your Copy
Test Your Knowledge
Key Learning Points Exercise
Module 8 Assessment
Module 9: Presenting Your Work
5 parts
Part 1: Presenting Copy
Part 2: Presentation Tips to Sell Your Work
Test Your Knowledge
Key Learning Points Exercise
Module 9 Assessment
Module 10: Tips and Tricks for High-Quality Copy
6 parts
Part 1: Tips and Tricks in Copywriting
Part 2: Self-Awareness in Copywriting
Test Your Knowledge
Key Learning Points Exercise
Conclusion
Module 10 Assessment
Who Would Benefit from This Course?
If you’re considering a career in copywriting and looking for a place to start, this course will help you on your way. With clear explanations of copyright theories, practices and techniques, you’ll gain a good understanding of the requirements of the role and how to fulfil them.
Likewise, if you’re already working as a copywriter and looking to improve, this course will help you to review your current skillset, fill any knowledge gaps you may have, and guide you in giving your work some extra polish.
The Copywriting Diploma Course will also be useful to anyone who writes within their role and those working in advertising and marketing.
Accreditations
The Copywriting Diploma Course will take up to 150 hours to complete, working from home. There is no time limit for completing this course; it can be studied in your own time at your own pace.
This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.
Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.
This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).
The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.
The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.
Don’t just take our word for it
Paula
Spiritual courses are a great resource and provide an excellent foundation for moving forward on your spiritual journey.
Paul Routledge
Brilliant set of courses. I recently completed an Egyptology course with them and was so impressed I enrolled into Greek mythology diploma. (I’m doing a masters in classical studies so the Greek mythology course will help). I’d recommend them to anyone who wants to learn new things at their own pace
Bellinda Dunn
A great range of programs. Likeable and informative presenters. Found the course really reassuring and helpful.
Ed Hove
Great information. I can take more courses if I get time and money to continue.
Richard Neftin
You are on top of it in terms of getting my courses to me and communicating. I appreciate the structure of your website and how accessible and easy to maneuver around in it. Cheers. 5 stars!
Kim Milich
Centre of Excellence have been fantastic! I am really enjoying my course and finding the materials and videos really helpful. I would highly recommend Centre of Excellence.
Marianna D
The Spiritual Life Coach course was informative and easy to follow. I feel like it’s a unique course and I’m proud to have this certificate in my profile now!
Paula
Spiritual courses are a great resource and provide an excellent foundation for moving forward on your spiritual journey.
Paul Routledge
Brilliant set of courses. I recently completed an Egyptology course with them and was so impressed I enrolled into Greek mythology diploma. (I’m doing a masters in classical studies so the Greek mythology course will help). I’d recommend them to anyone who wants to learn new things at their own pace
Bellinda Dunn
A great range of programs. Likeable and informative presenters. Found the course really reassuring and helpful.
Ed Hove
Great information. I can take more courses if I get time and money to continue.
Richard Neftin
You are on top of it in terms of getting my courses to me and communicating. I appreciate the structure of your website and how accessible and easy to maneuver around in it. Cheers. 5 stars!
Kim Milich
Centre of Excellence have been fantastic! I am really enjoying my course and finding the materials and videos really helpful. I would highly recommend Centre of Excellence.
Marianna D
The Spiritual Life Coach course was informative and easy to follow. I feel like it’s a unique course and I’m proud to have this certificate in my profile now!
Paula
Spiritual courses are a great resource and provide an excellent foundation for moving forward on your spiritual journey.
Paul Routledge
Brilliant set of courses. I recently completed an Egyptology course with them and was so impressed I enrolled into Greek mythology diploma. (I’m doing a masters in classical studies so the Greek mythology course will help). I’d recommend them to anyone who wants to learn new things at their own pace
Bellinda Dunn
A great range of programs. Likeable and informative presenters. Found the course really reassuring and helpful.
Ed Hove
Great information. I can take more courses if I get time and money to continue.
Celebrating Your Success
Here at Centre of Excellence we are supremely proud to be at the heart of a vibrant community of hard-working students. The determination and enthusiasm of our students never ceases to impress us and there is nothing better than seeing our graduates go on to succeed in further education, work, business or just life in general!
Best Business Award
This award is aimed at those that have gone on to set up a business after completing a course with Centre of Excellence. Tell us your story, how you went on to use your new skills and what sets you apart from your competition!
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
