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Exploring the Essential Features of “Centre of Excellence – How to Grow a Youtube Channel Diploma Course”
How to Grow a Youtube Channel Diploma Course
What Will You Learn?
Creating a new YouTube channel, looking for ways to boost an existing channel or stuck at a growth plateau? Sharing essential techniques, strategies, and knowledge, this course provides all the tools you need to be successful. Learn about SEO, YouTube’s algorithm, creating quality content, branding, marketing, data analysis, and more.
The course will introduce you to the basics of YouTube’s algorithm and utilising SEO for the platform – two key knowledge components that are essential to growing a YouTube channel.
Once you have viewers clicking through to your videos, you need to keep them there with high-quality content. We’ll look at how to create content, what is meant by quality and how this can be developed over time. You will also learn how to create a brand to develop a long term viewer base.
You will learn about YouTube Analytics, how to use the various features offered by the YouTube Creators Studio to analyse and assess the performance of videos, and how to use the data available to achieve your desired growth rate.
The How to Grow a Youtube Channel Diploma Course explains how to use internal and external marketing to give your channel the best chance of success. Thumbnails, studying your competitors, collaborations, social media, community boards, pay-per-click, and more are all covered. You’ll also learn the basics of monetisation, ethical monetisation and various methods to diversify and increase revenue streams.
The course explains how to use outsourcing to ramp up growth and lists the common pitfalls of running a channel, so that you may avoid them.
By studying this course, you will:
- Understand SEO techniques and how the YouTube algorithm works
- Learn how to plan content and build a consistent brand
- Know how to use YouTube Analytics to gain insight into your content’s performance
- Discover internal and external marketing methods to bring in more video views
- Explore various methods of monetisation
- Learn the risks and rewards outsourcing can bring to your workflow
- Be aware of some of the major mistakes that channels make when trying to grow
Course Syllabus
What will I learn on the course?
Module 1: YouTube SEO
8 parts
Introduction
Part 1: Your Niche
Part 2: Using YouTube SEO
Part 3: Study Your Competitors
Part 4: Additional SEO Tools
Test Your Knowledge
Key Learning Points Exercise
Module 1 Assessment
Module 2: Understanding the Algorithm
6 parts
Part 1: The YouTube Algorithm
Part 2: YouTube Algorithm Through the Ages
Part 3: How Does the Algorithm Work?
Test Your Knowledge
Key Learning Points Exercise
Module 2 Assessment
Module 3: Planning and Creating Content
7 parts
Part 1: Creating Content
Part 2: Video Quality
Part 3: Content Quality
Part 4: Quality vs. Quantity
Test Your Knowledge
Key Learning Points Exercise
Module 3 Assessment
Module 4: Branding and Consistency
5 parts
Part 1: Practical Aspects of YouTube SEO
Part 2: Branding
Test Your Knowledge
Key Learning Points Exercise
Module 4 Assessment
Module 5: Utilising YouTube Analytics
6 parts
Part 1: YouTube Analytics
Part 2: Analytics Page
Part 3: End Screen Elements
Test Your Knowledge
Key Learning Points Exercise
Module 5 Assessment
Module 6: Internal YouTube Marketing
6 parts
Part 1: YouTube Collaborations
Part 2: First Impressions: How to Design Thumbnails
Part 3: Researching Competition
Test Your Knowledge
Key Learning Points Exercise
Module 6 Assessment
Module 7: External Market Methods
5 parts
Part 1: Social Media Marketing
Part 2: Creating an Ecosystem
Test Your Knowledge
Key Learning Points Exercise
Module 7 Assessment
Module 8: Monetisation for Growth
5 parts
Part 1: Monetary Reward
Part 2: The Chronology and Ethics of Monetisation
Test Your Knowledge
Key Learning Points Exercise
Module 8 Assessment
Module 9: How to Scale With Outsourcing
5 parts
Part 1: Outsourcing to Grow Faster
Part 2: How to Outsource Effectively
Test Your Knowledge
Key Learning Points Exercise
Module 9 Assessment
Module 10: Things to Avoid
7 parts
Part 1: Clickbait and Controversy
Part 2: Buying Likes and Views and Over-Monetisation
Part 3: Radical Changes to Niche
Conclusion
Test Your Knowledge
Key Learning Points Exercise
Module 10 Assessment
Who Would Benefit from This Course?
The How to Grow a Youtube Channel Diploma Course has been created to provide you with insight into how YouTube works and actionable strategies to help you increase your channel’s views and subscribers. Turn your passion into a meaningful showcase of your skills, an additional income stream, side career or possibly even a full-time occupation.
Accreditations
The How to Grow a Youtube Channel Diploma Course will take you up to 150 hours to complete, working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace.
This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.
This course is endorsed by the Quality Licence Scheme.
The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.
The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.
Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
