Chad Sanderson – Building an Innovative Product

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Exploring the Essential Features of “Chad Sanderson – Building an Innovative Product”

Become great at building an innovative product
Online course
By Chad Sanderson,

Head of Product, Data Platform @ Convoy

Course length: 2h 24min

The top tier tech companies have something in common: They are innovating more rapidly than most of their legacy competitors combined. That rapid iteration and innovation is the by product of great CRO. This mini course will teach you how to leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.

Introduction video (2 minutes)

Skills you will master
Incentivizing innovation Product building Product innovation

About the expert

Chad Sanderson 
Chad Sanderson is a Digital Optimization, Testing, and Personalization specialist focused on the strategy, design, implementation, and analysis of winning experiments.

Chad is a passionate believer in the power of data, combining deep actionable insights with UX and Content strategy to create better websites and mobile apps.

Your course curriculum
Building an innovative product

1 Amazon’s success
In this lesson, we will take a look at how some companies fail to innovate while others succeed. Topics covered: Understand the central pillars of innovation behind Amazon’s success Learn the difference between startup culture and Small businesses Unde …

2 Building an Innovative Product Pt. 1
Choosing the “right idea” is a primary challenge that faces innovation. This lesson will illustrate how to use an innovation flywheel to help learners how to prioritize. Topics covered: Build an innovation flywheel Understand the steps to feature prior …

3 Building an Innovative Product Pt. 2
Let’s go build something! Topics covered: Learn how to create PR/FAQs Learn to create a project proposal Evaluate the costs and risks from a technical POV Resources Building an Innovative Product Pt. 2

4 Incentivizing innovation
Innovation comes from your employees, but how can you channel their creativity into meaningful change? Topics covered: Understand Incentivization Structures for Innovation Define Northstar Metrics Define OKRs Learn how to launch a Moonshot Resources Re …

5 Putting it all together
In the final lesson, we will go over an entire run-down of an innovation case study to give perspective to your future projects. Topics covered: Define the four types of ‘Innovation’ Categorize real-world examples of innovation Understand the risks of …

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