Code of Conversions – North Node Solutions – Chris Rocheleau

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Exploring the Essential Features of “Code of Conversions – North Node Solutions – Chris Rocheleau”

AFTER AVERAGING OVER $330,870.44 AD SPEND EVERY MONTH ACROSS 33 AD ACCOUNTS…”
…ON THIS FREE TRAINING WE’LL REVEAL:

• Our Proprietary “Contextual Targeting” Method
• ​Why Pro Copywriters are Handicapped with Social Media Ads
• ​The 5 “Fallacies of Facebook Ads” and How we transform them
• ​Our “Golden Rule of Social Engagement” for Sustainable Ads
• ​3 Trade Secrets we use every day in our agency for Leveraging the Facebook Algorithm Optimally

Course Curriculum

Welcome to “Facebook Code of Conversions”
StartPre-Course Webclass (IMPORTANT – Must watch before taking course)
Module 1: The ‘Social Rules of Engagement’
Welcome to “Facebook Code of Conversions”
Lesson 1: The Social Rules of Engagement (Part 1)
Lesson 2: The Social Rules of Engagement (Part 2)
BONUS: Module 1 Deep Dive Webinar
Module 2: Audience Engagement Formulas
Lesson 1: How to use “UPSYD”
Lesson 2: 7 Crucial Headline Elements
Lesson 3: Unaware Headline Formulas
Lesson 4: Problem Aware Headline Formulas
Lesson 5: Solution Aware Headline Formulas
Lesson 6: Product & Deal Aware Headline Formulas
BONUS: Module 2 Deep Dive Webinar
Module 3: Proven Ad Formulas & Templates
Lesson 1: The “NNS 105%” Framework For Facebook Ads
Lesson 2: How to ‘Reverse – Engineer’ an Offer
Lesson 3: How We Use the “Offer Analysis”
Lesson 4: The “Ideal Customer Formula”
Lesson 5: Ideal Customer Formula Walkthrough
Lesson 6: The ‘EPIC’ Ad Formula
Lesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware
Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware
Lesson 9: Solution Aware Direct to Cart Template
Lesson 10 “The Buyer Multiplier” Direct to Sale Template (28:28)
Lesson 11: “The Symptom Cluster” Unaware Webinar Invite (29:38)
BONUS: Module 3 Deep Dive Webinar
Module 4: The EPIC Long Copy Story Ad Formula
Lesson 1: The ‘Epic’ Story Formula
Lesson 2: Engage – Setting the Stage
Lesson 3: Present – Presenting the Struggle & the Challenges
Lesson 4: Illustrate – Showing the “Journey of Discovery”
Lesson 5: Convert – Revealing the Code & Your Call to Action
Lesson 6: Template – Long Copy Story Ad – “Credible Witness”
BONUS: Empathy Map Session with Irina & Keith
BONUS: Module 4 Deep Dive Webinar
Module 5: Video Ad Formulas & Templates
Lesson 1: Video Ad Guidelines
Lesson 2: What You Need to Know Video Ad Template
Lesson 3: “Absolute Proof” Direct to Sales Page Video Template
Lesson 4: “The Cart Filler” Video Ad Template
Lesson 5: Anyone Can Do This Video Ad Template
BONUS: Module 5 Deep Dive Webinar
Module 6: Ad & Funnel Optimization
Lesson 1: The NNS Complete Ad Creation Process
Lesson 2: The Code for Properly Reading Your Metrics
Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low
Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low
Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page
BONUS: Module 6 Deep Dive Webinar
BONUS: Retargeting Schemes Webinar
Module 7: Safely Scaling With Margins
Lesson 1: Intro to Scaling
Lesson 2: Scaling Checklist
Lesson 3: 5 Signals for Scaling
Lesson 4: SPS Phase 1 “Sandbox”
Lesson 5: SPS Phase 2 “Playground”
Lesson 6: SPS Phase 3 “Stadium”
BONUS: Scaling Deep Dive Webinar

Your Instructor
Chris Rocheleau
CEO & Co-Founder,
North Node Solutions
Creator, Code2Conversions

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