*** Proof of Product ***
Exploring the Essential Features of “Content Editing 101 – AI Learning Guides and Editors – Erica Scheider and Rob Lennon“
Learn the “secrets” behind the changes #1 editors make
and how to do them yourself
The ONLY content editing course that gives you tools & frameworks to improve your writing and cut editing time. Guaranteed to kill decision fatigue and build confidence.
Dear writer (new, experienced, or somewhere in between),Imagine every piece of content you write engages readers from start to finish.People are hooked, intrigued, and convinced by your lessons and stories.You tap into people’s emotions whenever you post or publish and attract dream clients into your pipeline.
This dream can become a reality, but only if you understand how to edit your content.
Your content deserves to be seen, read, and remembered.But…Weak editing skills sabotage your reach and conversions.If you don’t have a process for what to change and why, you’ll freeze.
You’ll never remove friction points because you struggle to identify what needs to get cut and what should stay.You’ll never kill your darlings, even though deep down, you know “clear, not clever” is the best way to keep readers in flow.And you’ll never become a faster writer because you edit as you write instead of separating the two and following a proven process.
This is a huge bummer for everyone involved.Your hard work gets ignored, and readers feel disappointed, confused, and bored because your content didn’t live up to its potential.There’s an easy fix to this, and it doesn’t involve going back to English class or studying grammar.See, Justin gets it:
Before I get into how editing works, let me tell you a little story:How I went from a low-paid Upwork writer furiously applying to 50+ jobs a day to becoming Head of Content and helping 1000s of writers upskill and earn more money.
Why editing is the key to good writing
Growing up, I loved writing but had no clue how to make money from it.I thought you needed an English degree or to become a journalist, neither of which I had or wanted to do.So, I zig-zagged my way from job to job, picking up valuable skills but feeling zero passion.
In 2016, I left my startup job in Boston and moved to Thailand to teach English. I was craving a change and playing with the idea of becoming a teacher like half my relatives were.I re-learned English grammar basics and taught it to 5-10-year-olds in a small Thai village.
It wasn’t like high school English class, which made most people (including me) sweat.It was fun. Checking my students’ work reignited my love for the English language, words, and wordplay.But the experience made me realize I didn’t want to teach forever—I wanted to play with words forever.
So, when I stopped teaching in 2017, I immediately started writing and editing. I applied to 50+ jobs daily on Upwork and accepted whatever I could get.But the second I started getting feedback, I realized I had a problem.For articles, social posts, you name it, I didn’t know how to write for people reading online.
My sentences averaged 25 words. My transitions were messy.I wrote in passive voice. I overused adverbs. I leaned into clichés.The way I’d learned to write in school, even the way I’d taught it to my Thai kids had been, well, pretty flawed.
Luckily, I had an Upwork client school me (kindly):
This was the first time I ever got editing feedback. It opened my eyes and immediately impacted my mindset and momentum.Over the next few months, I furiously paid attention to and applied every bit of feedback I got.I quickly improved, which helped me deliver better work and raise my prices.I also learned an important lesson…
Anyone can learn to edit
Editing is a skill anyone can learn, but only if they have a good teacher.Unfortunately, most people don’t have access to great editors.
Out of the 122 jobs I completed on Upwork, and dozens more referral gigs before I went in-house, I only ever had two good editors.And that’s more than most writers get. Typically, as a paid writer, you get no feedback or bad feedback.
The unhelpful kind of feedback says “Change this” rather than something helpful like, “Change this because X, Y, Z.”And if you’re a content creator or entrepreneur going it alone, you’ve got a .01% chance a professional editor will ever review your work.
So even though I got lucky with good feedback, I wanted to teach myself in tandem to speed up the learning process.But I quickly noticed finding decent editing resources online is nearly impossible.This is especially true for creating content and posting on social.
And if you do search for editing help, most advice on page 1 of Google tells you to “take a break” and “come back with fresh eyes” to edit later.True, sure. But so basic.There’s next to nothing here about how to approach editing, what to look for, and what to do when you find it.
And if you turn to social media, the writing influencers you meet are obsessed with preaching that editing is a cutting exercise. Again, true, but only half the story.
I don’t blame people for conflating editing with cutting. Editing involves cutting tons of fluff. I even named my newsletter after this metaphor.But at its core, editing is a value-adding exercise, not a cutting one. Because when you’re cutting fluff, redundancy, and wordiness, you’re increasing value, not decreasing it.
When you remove friction, you add clarity.
This is why I loathe most editing advice on social media and page 1 of Google.It’s overly simplistic.The reality is that free editing advice is terrible and good editors are super expensive if you’re lucky enough to find one.
Most people want to edit their content but don’t know what to do
Most people I talk to will spend hours on a first draft, check it for typos and obvious errors, and call it a day.That’s “editing” to them.But they know deep down that even a few minutes of more purposeful editing could make what they wrote twice as engaging or effective.
If you feel stuck wanting to learn how to edit but are lost on where to start, you’re not alone.What are you meant to do with zero resources or guidance?I hear this from writers and content creators all the time, especially when I ask, “What is your biggest struggle with self-editing?”
So a common experience plays out…
You sit down to edit, and one of two things happens:
- You don’t edit enough because you’re working off instinct and have zero processes
- You edit too much because you second-guess every decision
Both situations absolutely suck.
- You end up making your content worse, not better
- You waste so much time because you don’t know when it’s “finished”
- You pull your hair out, stare at the screen, and yell “What is the point of this?!”
Well, maybe the last one’s a bit dramatic. But I bet it’s not far off.It’s time to take back control of the editing process.
You deserve an editing roadmap.So you can stop feeling confused and start feeling confident about what changes to make and why they’ll improve your content.
When I built myself a step-by-step editing process, my content transformed.It took my writing from good to great and completely killed the endless cycle of second-guessing my decisions.And here’s something I didn’t expect.My writing started taking less time even though my content quality had gone up because of this “extra” step.
I quickly realized the impact this could have on other writers.So, I became obsessed with teaching writers, content creators, founders, or anyone writing online how to self-edit their content without feeling overwhelmed.
The result?
Their writing improved.
They enjoyed editing.
Their engagement skyrocketed.
And they grew their businesses.
Announcing:
Content Editing 101
Most online writers try to learn and apply editing best practices all at once.
This is a ticket to overwhelm city and a great way to forget everything you’ve learned.You’ll second-guess every decision you make. Obsess over small details. Get annoyed. And make no meaningful progress.And then, you’ll give up. You’ll decide content editing is a waste of time or something you’ll never wrap your head around. You lean hard on spell-check and call it a day.
I built this course to save you from feeling overwhelmed by or hating this critical part of the writing process.And to give you a roadmap of what to do, when, and why.Content Editing 101 is designed to help you slow down and take it one step at a time.
I’ve also teamed up with AI Whisperer Rob Lennon to create a Learn → Do → Play experience.While AI is not great at content writing (yet), Rob has trained it to edit like a pro.
He’s taken all of my lessons and built AI bots to help you apply what you’ve learned right away.So the course is both self-directed and interactive.And you walk away knowing the principles of editing but also having a set of automated editing tools to apply those principles more quickly.
Here’s how the course works:
- We’ll teach you the basics of how to self-edit
- We’ll give you manual exercises to lock in your new knowledge
- We’ll give you AI bots to help you immediately test and refine your skills
This expert advice + AI approach is powerful.We pioneered it in our Hooked on Writing Hooks course bundle, and it went so well, we’re doing it again, but better.
Here’s what people who’ve used our collaborative products before have had to say:
What people are saying
“Erica goes beyond copywriting. She breaks down great writing into actionable frameworks with the examples and receipts to back them up.”
— Amanda Natividad
VP Marketing @sparktoro, Contributor @adweek
“Erica is one of the writing accounts I actually pay attention to. She’s a brilliant teacher, knows her stuff, and writes with style. When I have a writing question, I go to Erica.”
—Kieran Drew
Ex-dentist turned content creator and entrepreneur
Here’s what you’ll get:
The Content Editing 101 System
PART 1
CONTENT EDITING 101: RESET YOUR WRITING BRAIN
- Mindset Makeover for Writers: Reprogram yourself to see how cutting the fluff is actually adding to your content.
- Overcome the Myth: Editing isn’t only for professionals. Anyone can do it.
- Editing Essentials Bootcamp: A quick dive into the three types of editing.
PART 2
SENTENCE SURGEON: CRAFT POWERFUL SENTENCES WITH EASE THROUGH COPY EDITING
- Redundancy Removal Toolkit: Techniques to eliminate unnecessary repetition.
- Active Voice Activator: Transform passive to active voice for more impactful writing.
- Tense Mastery Class: Understand tenses and why one rules the others.
- Sentence Structure Simplified: The 4 types of sentences for strong and clear writing, plus when to go concise and when to go long.
- BONUS! Specific Hook Secrets: One of our most popular lessons from Hooked on Writing Hooks (also a great editing tip).
PART 3
BIG PICTURE BLUEPRINT: MASTER DEVELOPMENTAL EDITING
- Navigate the Narrative Gap: Identify and fix gaps in your content.
- Amplify Your Argument: Techniques to make stronger, more persuasive arguments.
- Structural Strategy: Master the flow from ‘What’ to ‘Why’ to ‘How’.
All this will teach you everything you need to know to quickly sweep through your first drafts and take them from good to great.
Bonus #1: Content Editors Workbook
A convenient companion document for all of the exercises in the course.
Bonus #2: Your AI Learning Guides and Editors
THIS ENTIRE COURSE IS AI-ENABLED
- Explore each lesson with its own AI bot: Run your content through bots to see examples of the principles in action.
- 2 Editorbots: Access to a duo of virtual editors that are trained on the Content Editing 101 system for development editing and copy editing.
The addition of AI makes the course fun, easy, and interactive.It increases skill lock-in by giving you an extra mode to interact with the information.And you walk away with a suite of auto-editing tools to accelerate your journey.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
