Corporate & Business Strategy – Tim Vipond – CFI Education

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Exploring the Essential Features of “Corporate & Business Strategy – Tim Vipond – CFI Education”

Learn all three levels of strategy and how to perform a thorough strategic analysis

Recommended Prep Courses

These preparatory courses are optional, but we recommend you to complete the stated prep course(s) or possess the equivalent knowledge prior to enrolling in this course:

1. Introduction to Corporate Finance
2. Building a 3 Statement Financial Model
3. Business Valuation Modeling

Corporate & Business Strategy Course Overview

Strategy matters to all operating companies, as it is a major determinant of the success of their business. This Corporate & Business Strategy course will cover the most important terminologies, theories, concepts, and frameworks on strategy. The course is designed to guide you through a comprehensive strategic analysis process, and demonstrate the application of theories into real-world business situations.

Strategy Class Learning Objectives

By completing this strategy course, you’ll be able to:

• Understand how the strategic analysis process helps decision makers perform in-depth analyses and identify optimal strategic alternatives
• Differentiate between the three levels of strategy (corporate, business, and functional)
• Perform external analysis by looking at the supply chain, mapping out strategic groups, building competitive forces model and analyzing PEST factors
• Perform internal analysis by understanding a company’s core competencies, competitive advantage, value chain activities and ways to sustain competitive advantages
• Assess a company’s current corporate-level, business-level and functional-level strategies
• Learn how to generate, evaluate and select optimal strategic alternatives through methods such as SWOT analysis, DCF analysis and multi-criteria analysis
• Tie strategic alternatives to a company’s mission, vision and goals
• Apply all theories taught in the lectures into a case study and generate the appropriate strategies using the provided information

Why Take This Corporate & Business Strategy Course

CFI’s Corporate & Business Strategy course is beyond just academic definitions, theories and concepts — you will take raw data and information provided in the case study, perform analyses as guided through the video lectures, and build strategic alternatives based on the result of your analyses. At the end of the day, you will be able to create a detailed strategy document, describing the entire strategic analysis process from external analysis to the recommendation of strategic alternatives, which can then be presented to the management board of the company.

As a professional financial analyst, the ability to demonstrate both quantitative and qualitative analytical skills is a valuable asset to possess, which allows you to stand out from the competition.

Who Should Take this Business Strategy Course

This strategy course is designed specifically for financial analysts. While it’s open to students from any background (consulting, sales, HR, etc), it’s tailored to demonstrate how strategic analysis can be tied to a Discounted Cash Flow (DCF) model and other types of financial modeling. 

Professionals who will get the most value from this class include investment banking, equity research, corporate development, equity research, and private equity.

Enroll now to learn how to perform comprehensive strategic analysis of a business from scratch!

What you’ll learn

Introduction to Strategy
Course introduction 
Table of contents 
Instructors 
Download course presentation
Why strategy matters 
Definition 
Mission, vision, values, purpose 
Interactive exercise 1 
Strategic analysis process 
Levels of strategy
Course structure
Interactive exercise 2

External Analysis
Objectives
Objectives Draft
External analysis
Supply chain
Strategic groups
Strategic group map
Interactive exercise 3
Competitive forces model
Industry life-cycle
Broad factors analysis (PEST)
Interactive exercise 4

Internal Analysis
Objectives
Objectives Draft
Core competencies
Sources of competitive advantage
Building sustainable competitive advantages
Competitive advantage
Interactive exercise 5
Key performance indicators (KPIs)
Resources and activities benchmarking
Interactive exercise 6
Value chain
Threats to sustaining competitive advantage
Interactive exercise 7

Current Strategies
Objectives
Objectives Draft
Levels of strategy
Corporate-level strategies
Vertical integration
Horizontal integration
Interactive exercise 8
Strategic outsourcing
Diversification
Interactive exercise 9
Business-level strategies
Efficient frontier and value innovation
Market segmentation
Product-market positioning strategies
Porter’s generic strategies
Interactive exercise 10
Strategies in startup and growth industries
Strategies in mature industries
Strategies in declining industries
Functional-level strategies
Interactive exercise 11

Strategic Alternatives: Generation, Evaluation and Recommendations
Objectives
Objectives Draft
Strategic alternatives
SWOT summary
Generic performance matrix
Generating a set of strategic alternatives
Interactive exercise 12
Strategic alternatives evaluation
DCF analysis
Multi-criteria analysis (scorecard)
Forecasting and scenarios
Evaluation and recommendation
Strategic pillars
Interactive exercise 13

Case Study – Monic
Case study – Monic Draft
Case study – Monic
Monic’s financial statements and ratios
Online organic clothing industry outlook
Supply chain exercise
Monic’s supply chain
Strategic group map exercise
Strategic group map for online organic clothing industry
Competitive forces model exercise
Monic’s competitive forces model
Monic’s industry life-cycle
Broad factors analysis exercise
Monic’s broad factors analysis
Monic’s competitive advantage
Monic’s value chain
Product-market segments
Monic’s current strategies
Monic’s strategic alternatives
Multi-criteria analysis
DCF analysis
Monic’s strategic map
Complete case study
Summary

Qualified Assessment
Qualified assessment

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