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Exploring the Essential Features of “Cory Watson – Preparing for your GA4 Implementation”
Plan for your GA4 implementation
like a pro
An in-depth guide to help you prepare for your GA4 migration and implementation.
There’s already many courses on the technical details of implementing Google Analytics 4. None of them provides insights on what goes into the implementation from a management point of view.
This course fills that gap. It’s the most in-depth guide to what a team considering implementing GA4 needs to know to make their implementation successful.
Course length: 2h 21min
Introduction video
This course is essential for you if…
- You are considering implementing GA4 from scratch or moving to it from another analytics platform.
- You want to avoid costly delays in your upcoming GA4 implementation.
- You manage an analytics team and want to pivot your team from being considered a cost center to a revenue center.
Take this course and you will…
- Build a project team build of stakeholders who can help you avoid project delays and ensure the implementation is successful
- Identify your business goals and design an implementation that directly supports them
- Understand the importance of a well-built data layer and the benefits it provides to implementation simplicity and stability
- Be able to effectively QA your implementation to ensure it delivers on its promises
Your course curriculum
Preparing for Your GA4 Implementation
1 Identify the Correct Stakeholders
Analytics implementations are complex projects that usually require the participation of multiple teams and divisions within an organization.
2 Document Your Business Goals
Analytics implementations and the teams that support them are often viewed as cost centers instead of revenue centers Tying your analytics implementation directly to your company’s business goals provides a path to establishing your implementation and your analytics team as a revenue center
3 Review Your Current Implementation
It’s easy to jump into a new implementation without much thought for the state of your current implementation.
4 Design Your New Implementation
At their core, all analytics tools simply measure dimensions and metrics sent in response to events that occur when a user takes actions.
5 Build the Data Layer
A data layer is a vital part of every modern analytics implementation regardless of vendor.
6 Implement, QA and Launch!
Configuring Google Analytics and Google Tag Manager can be complex tasks, but with a solution design in hand and a comprehensive data layer built we’re already more than halfway there.
About the expert
Cory Watson
Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
