Cory Watson – Special Topics in GTM for GA4

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Exploring the Essential Features of “Cory Watson – Special Topics in GTM for GA4”

Become Great at GA4 Implementation
Achieve the perfect GA4 implementation that turns your analytics team into a revenue center.

This course will help you set up the perfect GA4 implementation, anticipate the most complicated challenges that you will find, and build a toolkit to address them.

Course length: 4h 07min

Introduction video

This course is essential for you if…

• You are new to implementating Google Analytics 4 and Google Tag Manager, and want to understand what some of the more complex issues are that you will run into over time.
• You are a seasoned analytics implementation engineer working with Google Tag Manager on a complex website and feel in over your head.
• You manage a GA4 and Google Tag Manager implementation team, and want to tackle the more technical aspects of the challenges your implementation engineers may face.

Take this course and you will…

• Understand GA4 configuration tags, the challenges they can introduce to an implementation, and possible solutions.
• Understand challenges with click event tracking and build a framework to help you successfully capture these tricky events in a tool not really built for it.
• Understand the challenges that come with 3rd party vendors that provide site functionality and how to work with them to track interactions with their components, including those provided by iFrames.
• Understand the power and limitations of GTM zones for complex, multi-site implementations.
• Understand the benefits and challenges with sending your events to the data layer using gTag instead of traditional array pushes.

Your course curriculum
Special Topics in GTM for GA4

1 Data Layers and the Google Tag
Learn the value of building a comprehensive data layer how the Google Tag (gtag) can serve as a data layer supplement/replacement in the future.

2 GA4 Configuration Tags in GA4/GTM
This lesson will take a deep dive into configuration tags and how to use them effectively.

3 Approaches to capturing click events in GA4
This lesson will demonstrate three alternative approaches to capture click events in GA4 and how you can use them together to greatly enhance your understanding of user interactions with your site.

4 Tracking components from external vendors
In this lesson, you will learn the questions you should be asking of your vendors to ensure you can track user actions as well as learning strategies you can employ to implement that tracking.

5 The power and limitations of GTM zones
This lesson will help you understand the possibilities and limitations of GTM360’s zones feature and will teach you a few use cases for them.

About the expert

Cory Watson
Cory is an amateur mixologist and professional full-stack developer and analytics consultant from rural north Georgia. He loves developing standards for analytics implementations (especially GA4). He had a hand in many of the tools built by Search Discovery in the past few years, including the DAA Best New Technology award-winning Apollo Analytics Management System. In 2019, Cory was nominated as top consultant by the Digital Analytics Association.

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