*** Proof of Product ***
Exploring the Essential Features of “Csaba Borzasi – Breakthrough Conversions Academy”
Unique NEW Marketing System Gets You 3X More Conversions, Sales, And Customers In 3 Months (Or Less!)
Introducing…
BREAKTHROUGH CONVERSIONS ACADEMY
The ONLY emotional response marketing system that merges the timeless wisdom of the greatest copywriters and marketers of all time with whatâs working NOW in 2022…
Into a repeatable, step-by-step process that anyone can use with ease.
Thatâs right.
This is the ONLY program where someone went through all the G.O.A.T.s of copywritingâŠ
Dissected their workâŠ
Reverse-engineered their brillianceâŠ
Extracted their unique essenceâŠ
And put them all into ONE breakthrough step-by-step system that WORKS.
In fact, Breakthrough Conversions Academy is a completely NEW way to look at marketing and copywritingâŠ
That will empower you to:
- Dramatically boost your current conversion rates and sales in an ethical way
- Gain unshakeable confidence in your copywriting and marketing skills
- Cut the time you need to create winning sales letters, emails, or ads in HALFÂ
- Become a well-respected expert who pumps out winning copy left and right
- Quickly and consistently create high-converting funnels (for yourself or your clients)
- Feel safe and in control of your life, without feeling like an âimpostorâ or âfraudâ
- Enjoy more wealth, health, and happiness in your business and in your life
EVEN IF:
âŠYouâve tried something like this before but failed
âŠYou feel mortified each time you launch a new campaign
âŠYou often struggle with âImpostor Syndromeâ or âBlank Page Syndromeâ
âŠYou despise selling to others and hate hypey marketing campaigns
âŠYou feel like youâre stuck in your copywriting or business career
Kevin Rogers
Founder, Copy Chief
“Damn, Csabaâs not playing games!… heâs becoming a true authority on copywriting by breaking down sales letters with great care, love, and detail… while still bringing the enthusiasm of a student!”
Kristen Driscoll
Lead Copywriter, PaleoHacks
âThe second I heard Csaba was offering a copywriting course, I bought it. Iâve been following his copy breakdowns for a while, and Iâm lucky enough to be in a high-level marketing group with him. Iâm always so impressed by his insights and ideas. He has a wealth of knowledge to share, and I highly recommend anyone grab his course.â
Brandon Rowe
Financial Publishing Veteran
“I’ve been writing copy for nearly 20 years now. I could have saved myself a lot of trial and error if I had started with a course like Csaba’s. NONE of it is based on guesswork… Rather, it’s practical advice pulled from what’s proven to work.”
Hereâs How Breakthrough Conversions Academy Will Get You There
There are 9 foundational modulesâŠ
EACH one specifically engineered and battle-tested to give you the most no-nonsense practical help to consistently create persuasive marketing messages with ease.
These are:
Module 1
The Fundamental Principles of Direct Response Copywriting
In this foundational module, youâll discover:
- The PUREST essence of copywriting nobody talks about today (and believe me, Iâve lookedâŠ)
- The “Promise-Believability” Matrix⊠a unique new way to look at persuading people to buy
- Why â in 95% of cases â you arenât really selling what you THINK youâre selling (And what youâre ACTUALLY selling through your product or service)
- The #1 way to melt away your prospectâs objections with ease⊠and turn them into devout BELIEVERS for life
- The âmotherâ of ALL copywriting formulas⊠Single-handedly responsible for BILLIONS of dollars in sales (and NO, itâs not âAIDAâ, âPASâ, or âPPPPâ)
- Eugene Schwartz’s 4 game-changing marketing secrets that revolutionized the marketing industry as we know it. (In fact, one of these is the sole reason why sales funnels exist today!)
- 7 proven âquick-n-dirtyâ copywriting templates & checklists you can use to reliably pump out winning copy FAST â even if youâre a beginner
Module 2
The Psychology Behind Persuasive Copywriting & Copy-Thinking
I promise youâve never seen a more advanced masterclass in emotional response marketing before.
In this module, you’ll discover:
- The secret evolutionary psychology behind persuasive messages that NO ONE talks about
- A deep dive into the world of emotional persuasion⊠through the lens of the BEST emotional copywriters of all time
- How to identify & tap into your ideal prospectâs deepest NEGATIVE emotions like Shame, Fear, Anger, and Guilt
- How to identify & tap into your ideal prospectâs deepest POSITIVE emotions like Redemption and Unconditional Acceptance (Often-overlooked emotions that actually drive action like CRAZY!)
- The BEST way to infuse these powerful emotions into your “Big Ideas” and Headlines to make them 10X more effective!
- 7 core desires 99.9% of people constantly crave like crazy⊠and how to use these in your copywriting for maximum effectiveness
Module 3
The “No-Nonsense” 80/20 Marketing Research Process
Yes, yes â I know research isnât the sexiest of topics out thereâŠ
But itâs an absolutely essential aspect of creating winning marketing campaigns.
So…
To make this important topic as painless and swift as possible, I scoured through thousands of pages of my notesâŠ
Revisited scores of past projects I did with various clientsâŠ
And analyzed how the best of the best copywriters did their own researchâŠ
To come up with a totally UNIQUE blueprint for doing marketing research FAST, in a no-nonsense way.
Thatâs why, in this module, youâll discover:
- The REAL reason why research is soooo essential if you want to be successful
- The ONLY 8 things you need to look for while doing research. (Most people waste 10s of hours âmindlesslyâ researching⊠but armed with this list, youâll cut your research time by 80%!)
- My custom-built âUltimate Marketing Research Kitâ thatâs so effective⊠several past students have joined the program JUST to get access to this!
- 5 of the BEST places to find exactly what youâre looking for FAST in 2022
- How to know when youâve done enough research⊠so you donât spend any more time on it than needed!
- 6 sneaky research mistakes you NEED to avoid like the plague! (HINT: 95% of copywriters are guilty of at least one⊠Are you?)
- A simple process for finding the 7 key marketing campaign elements you need for winning campaigns
- Pulitzer Prize-winning reporterâs coveted â6W Methodâ to quickly and reliably do high-impact customer research if youâre short on time
Module 4
The âSacred Trinityâ: Big Ideas, Headlines, Leads
This is where the ârubber meets the roadâ…
Because Module 4 is all about the highest-impact copywriting elements out there:
Big Ideas, Headlines, and Leads⊠PLUS, how they actually relate to each other.
So in this module, youâll discover:
- Why I call these 3 the “Sacred Trinity”… and how these elements all relate to each other
- The mystical “Big Idea” concept… Demystified! (with plenty of practical examples, case studies, and even formulas!)
- Previously untold A-list copywriting secrets about attention-grabbing headlines. (If youâve ever wanted to improve your Headline game⊠youâll LOVE this part!)
- 6 of the greatest Lead âtypesâ to start any sales message with ease⊠While building irresistible emotional desire in your prospect
- My simple 10-step framework for creating any type of Lead in 15 minutes or LESS
- My go-to “quick-n-dirty” Universal Lead Template you can copy-paste into ANY sales message to make it 3X more persuasive FAST
Module 5
The “Golden Thread” That Connects Your Big Idea With Your Offer
Once you know the secrets of the âSacred Trinityâ, itâs time to connect these elements with your Offer.
How?
Module 5 reveals everything.
Inside this game-changing masterclass, youâll discover:
- How to effectively use the âNeuroplastic Belief-Shiftingâ Framework in ANY sales message
- 6 things you NEED to know before weaving your “Golden Thread” (ATTENTION: Miss just 1 of these⊠and your entire marketing argument might crumble!)
- What NOT to do when identifying your “North Star”: The One Buying Belief!
- A super simple persuasive message template you can use to consistently pump out winning pieces of copy in just 30 mins (or less)
- 3 unique belief-shifting strategies that melt away objections with ease (And covert even the most skeptical of people!)
- How to do Proof Marketing RIGHT⊠without boring your readers to death
- Agora Financialâs secret âCPB Techniqueâ that makes their front-end promotions so profitable (A method so powerful, even Evaldo Albuquerque, the highest-paid copywriter of all time SWEARS by it!)
- The 10 questions your prospects are always subconsciously asking when reading your copy⊠And how to pre-emptively answer them successfully!
Module 6
How to Make Your Competition Irrelevant by Using a Unique Mechanism
Our next topic is about Unique MechanismsâŠ
Which are essential in todayâs world of âhigh-market sophisticationâ audiences.
During this module, youâll discover:
- What exactly is a “mechanism” (and why you also badly need one⊠especially today!)
- The crucial difference between âcommon mechanismsâ VS. âUnique Mechanismsâ (And how to make yours truly stand out!)
- How to find your unique mechanism in just 3 simple steps â even if youâre starting from scratch!
- DOZENS of practical unique mechanism examples used in all sorts of proven marketing campaigns (Some of which have generated over $1 BILLION!)
- The often-misunderstood (but critically important) difference between a Unique Mechanism (UM)⊠and a Unique Selling Proposition (USP)
- What never to call your Unique Mechanism⊠EVER! (Seriously⊠this one mistake can single-handedly invalidate your entire mechanism in an instant!)
Module 7
Once Upon a Time, There Was a “StorySelling Masterclass” That Rocked
Next up, Storytelling on STEROIDS! (which I like to call âStorySellingâ)
In this module, youâll discover:
- The REAL reason why almost every single persuasive message needs to use storytelling
- The essential fundamentals of StorySelling you need to understand to create not just compelling stories⊠but PROFITABLE ones!
- Why focusing on the story itself isnât enough â no matter how good it is⊠(And the often-overlooked âsecret ingredientâ of great storytelling!)
- The 4 âpillarsâ of highly effective StorySelling almost no one talks about
- How to create a kickass Character / Hero for your story that your audience will easily resonate with
- Ever heard of the âHeroâs Journeyâ before? You have? WellâŠthatâs cool, and all⊠BUT did you know that there are actually TWO (2) journeys the
- Hero goes through, not just one? And this is THE single biggest point of difference between stories that are âmehâ… and stories that are AMAZING!
- 7 proven story archetypes you can copy/paste into your marketing funnels for an easy conversion boost
- Where exactly to use these stories in your funnels (+ other useful tips)
Module 8
How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
Once you have your âBig Ideaâ, Headline, Lead, Golden Thread, Unique Mechanism, and StoriesâŠ
Itâs time to finally create an offer they canât refuse!
So in Module 8, youâll discover:
- What exactly is a lucrative Offer (and how to make yours irresistible)
- The #1 principle of ridiculously good offers you must always start with (DO NOT ignore this⊠because otherwise, your offer will fall flat on its face!)
- How direct marketing TITANS like Claude Hopkins, Gary Halbert, Todd Brown, and Alex Hormozi approach irresistible offers (Including their popular frameworks!)
- The ONLY 8 core offer âtypesâ you need to successfully launch any type of product or service
- Advanced risk-reversal strategies that melt away objections with ease⊠and know people off the fence like crazy!
- How to present your offer for MAXIMUM impact in MINUMUM time
- 5 proven offer blueprints you can steal and install in various parts of your sales funnels
Module 9
From “Master Structure” to Breakthrough Copy
In this strategic overview session, weâll revisit the most important 80/20 principles of key topics like:
- The Fundamental Principles of Direct Response Copywriting
- The Psychology Behind Persuasive Copywriting & Copy-Thinking
- The “No-Nonsense” 80/20 Marketing Research Process
- The âSacred Trinityâ: Big Ideas, Headlines, Leads
- The “Golden Thread” That Connects Your Big Idea With The Offer
- How to Make Your Competition Irrelevant by Using a Unique Mechanism
- Once Upon a Time, There Was a “StorySelling Masterclass” That  Rocked
- How To Create An Offer So Irresistible… Only a LUNATIC Would Ignore It
- The Breakthrough Copy Development Process (with Real-Life Example!)
Breakthrough Conversions Academy Comes With:
High-Quality Video Lessons
Conveniently cut up into manageable lessons… that you can also SEARCH based on keywords to quickly find what you’re looking for
Audio Version Included
Each module also includes the MP3s for the video lessons… so you can listen to them on the road or while you’re doing something else
Lots of Helpful Resources
Like checklists, cheat sheets, templates, worksheets, and other goodies that make your discovery journey much easier
As You Can See…
Breakthrough Conversions Academy really is:
- The ONLY emotional response marketing systemâŠ
- Based on the timeless wisdom of the greatest copywriters and marketers of all timeâŠÂ
- That merges the most effective direct response principles with whatâs working NOW in 2022Â
- Into a repeatable, step-by-step process that anyone can use with ease
And the best part?
Because the fundamental principles of human persuasion and psychology NEVER change.
And Breakthrough Conversions Academy is all about hacking fundamental human psychology to convert more people and make more sales.
You can use this proven system to:
- Supercharge your sales with an existing offer youâre currently selling
- Create winning marketing campaigns for NEW products youâd like to sell
- Craft high-converting copy for your clients⊠and generate a bunch of extra sales for THEM (so that theyâll pay you more and flood you with tons of referrals!)
- Convert waaay more of your traffic, if youâre an affiliate marketer (and if thereâs a leaderboard, crush your competition đ)
- AND MOST IMPORTANTLY: Finally understand â on an almost visceral level â how persuasion REALLY works in marketing⊠and how you can reliably create profitable marketing campaigns for the rest of your life! (an *amazing* money-skill to have)
Big claims, I knowâŠ
BUT…
More Nice Things Breakthrough Conversions Academy Alumni Are Saying About The Program đ€©
“I’ve taken so many copywriting courses over the years⊠I took the AWAI Course probably 15 years ago… worked with John Carlton, Ray Edwards, and all the best copywriters you can think of⊠and this is BY FAR the most comprehensive copywriting course I’ve ever taken. Csaba, you’ve done an amazing job! “
.Ted Prodromou
Leading LinkedIn Expert
âCsabaâs unique new program is much more than just copywriting⊠it goes DEEP into the Strategy and Psychology of results-driven marketing. I’ve seen a lot of books & courses on copywriting & marketing, but BCA takes a completely different approach. It ties the key concepts together into a system that’s flexible, but powerful.
.Shawn Cartwright
Executive Director, TCCII
Just âGood Enoughâ Ain’t Good Enough For Me!
Because I want to give you an offer so irresistible… it REALLY becomes a no-brainer for you!
So as I was putting the program togetherâŠ
And I looked at the incredible value that Breakthrough Conversions Academy already offersâŠ
I got incredibly excited!
Excited about all the amazing changes that those who choose to invest in it would be making in their lives.
But Then I Had A ThoughtâŠ
If someone had just invested in this amazing program⊠And had everything mentioned before taken care ofâŠ
What ELSE would they need?
And I realized!
Although this program gives them a proven step-by-step playbook for creating ridiculously persuasive marketing messagesâŠ
They would get EVEN BETTER results if they also got practical training from some of the BEST copywriters and marketers alive today.
So I thoughtâŠ
âWhy not give them that, too?â
So I invited my friend â Kevin Rogers â (the founder of CopyChief.com) to hold a special âclosed-doorâ masterclass for our Founderâs Circle called:
âThe Advanced Copy Creation Blueprint: The Fool-Proof 9 Point Process For Writing A Winning Ad Every Timeâ
In this special masterclass (and the Q&A session after it), Kevin personally shared his deepest (darkest?) secrets with us when it comes to consistently creating killer ads and sales pages…
Including lesser-known secrets that allowed him to get away with charging $50,000 PER launch package when he was still working with clients!
This is THE perfect “companion bonus” to my own curriculum…
One that empowers you to use what I teach in Breakthrough Conversions Academy even more effectively!
But Then I Had Another ThoughtâŠ
AND Kevinâs coveted âAdvanced Copy Creation Blueprintâ…
What ELSE would help them skyrocket their conversion rates FAST and dramatically increase their sales?
And then I realized:
âYou know, since tweaking Leads is probably the fastest way to uncover low-hanging fruits in your copy⊠why not invite a world-class expert to do a masterclass on Killer Leads?â
So thatâs exactly what I did!
I invited my friend â Brandon Rowe â an Agora Financial veteran of 20+ years to share his experience on creating world-class leads that command attentionâŠ
And he put together the perfect masterclass for us called:
â4 Sneaky Lead Mistakes (And A Killer Formula that Works)â
And inside, he âspills the beansâ on EVERYTHING you need to know about super-effective Leads.
And Then⊠I Had Yet ANOTHER ThoughtâŠ
What if I also included something NOBODY else has in their program?
Something crazy valuable that would elevate Breakthrough Conversions Academy to another level?
So to sweeten the pot even moreâŠ
I invited the legendary BRIAN KURTZ â arguably THE most connected veteran in the world of direct response marketingâŠ
Whoâs worked with practically ALL the greatest copywriters of all timeâŠ
Grew a publishing company to over $100.000.000 ($29 at a time!)…
And who Iâm proud to call my friendâŠ
To do a very special masterclass for us called:
“Little-Known Direct Marketing Secrets Revealed After 40 Years In The Business”
And inside this masterclass, Brian answered questions like:
- How Brian started his direct marketing career back in 1981⊠and why he became so famous in this industry
- A 15-min crash course into the evolution of direct response marketing… from Eugene Schwartz until today
- The 7 characteristics of all the best copywriters who ever lived
- Which copywriter would win in a present-day Battle Royale â in which they have to write a breakthrough control today in a niche theyâre not familiar with (The answer to this will surprise you!)
PLUS…
Pretty soon I’ll add even more cool BONUSES to the program, including:
- Real-life copywriting audits
- A unique “Breakthrough Big Idea” Scoring Tool
- A massive collection of copywriting swipes written by me, neatly categorized
- A handy MindMap to give you an even better strategic overview of the program
- A Mammoth glossary of copywriting & marketing terms
- A unique masterclass on maximizing AOV & your Upsells
- …Just to name a few đ
EVERYTHING I just mentioned so far… yours forever…
Hereâs A Recap Of All The Things You Get:
The Complete Breakthrough Conversions Academy System â That reveals a unique new way to turn casual leads into profitable customers and raving fans for life⊠without being sleazy, overly aggressive, or sounding like a late-night infomercial (This is a $1,497 product)
ADVANCED No-Nonsense Masterclasses â On high-value topics like “Big Ideas”, Headlines, Leads, Belief-Shifting, StorySelling, Offers, and more… EACH one presented through the unique lens of multiple A-list copywriters and titans of direct response (VALUE: $997⊠Yours FREE!)
BONUS #1: Kevin Rogers Special Masterclass â The Advanced Copy Creation Blueprint: The Fool-Proof 9 Point Process For Writing A Winning Ad Every Time
BONUS #2: Brandon Rowe Special Masterclass â 4 Sneaky Lead Mistakes⊠And A Killer Formula that Works
BONUS #3: Brian Kurtz Special Masterclass â Little-Known Direct Marketing Secrets Revealed After 40 Years In The Business
BONUS #4: Real-Life Copywriting Audits â Over a dozen long-from breakdown videos Iâve personally done for various clients and companies, dissecting their sales pages or emails.
BONUS #5: The âBreakthrough Big Ideaâ Scoring Tool â A unique calculator custom-built for Breakthrough Conversions Academy that allows you to scientifically score your Big Ideas⊠and quickly separate AMAZING ideas from those that are âmehâ
BONUS #6: Csabaâs Personal Swipe Vault (TBD) â An impressive collection of high-converting copywriting examples written by yours truly⊠Including handy swipes like: email campaigns, launch campaigns, sales pages, landing pages, etc.
So Howâd You Like to Become My Next Success Story?
All you have to do is click the button above and get started today.
NowâŠ
Since this letter is almost over, I donât want to do the whole âRed Pill vs. Blue Pillâ shtick from the Matrix…
Itâs way too overused at this point.
But the important thing is that â right now – YOU NEED to decide something.
Because here’s the thingâŠ
You canât keep struggling forever with inconsistent cash flow without it claiming your sanityâŠ
You canât keep hustling like a slave laborer every single day, waiting for the big âAHA momentâ without burning yourself out in the processâŠ
And you canât keep telling your loved ones that you just need âone more thingâ before you really make it, without it poisoning your relationshipsâŠ
No.
It HAS to stop someday!
So lookâŠ
At this pointâŠ
YOU KNOW that re-discovering the fundamental principles and the timeless wisdom of OG copywriters is the BEST way to be successful today.
Once you understand these fundamentals, everything suddenly makes sense!
And itâs actually easier than you thinkâŠ
Because Iâve Done The Work For You!
You seeâŠ
I âwent backâ in time to discover the timeless wisdom of the greatest copywriters and marketers of all timeâŠ
Dissected their workâŠ
Reverse-engineered their brillianceâŠ
Extracted their unique essenceâŠ
And systematized their wisdom into ONE breakthrough step-by-step system that WORKS in 2022 (and beyond!)
So it doesnât matter if youâre a:
- Business owner
- Copywriter (beginner or advanced)
- Or a marketer
Because once you discover these secrets, youâll be waaay ahead of the game â head and shoulders above your competitors!
And even if youâve tried something similar before but didnât workâŠ
It was probably because some random âguruâ tried to sell you their watered-down version of these fundamentals — without the REAL essence.
Itâs NOT YOUR FAULT if youâve been misled by these so-called âgurusâ and their shiny new tactics.
HoweverâŠ
It IS your responsibility to do something about it!
And since you now understand that âNeuroplastic Belief-Shiftingâ is the REAL key to converting leads into happy customersâŠ
(especially today, when people are more jaded than ever and can see past hypey copy!)
You canât just go back to the same old âsurface-levelâ copywriting and marketing tactics.
Or in other wordsâŠ
You canât delay any longer because Winter IS Coming.
And those who donât know these secrets will be left out for the wolves.
So lookâŠ
You OWE IT TO YOURSELF to give this a risk-free shotâŠ
And banish all that uncertainty, low confidence, frustration, anxiety, and pain that are holding you back from living your best âRich Lifeâ.
So why not give it a try?
Why Not Give Yourself A Chance And Give This A Shot?
I mean⊠Whatâs the worst that can happen?
You give this a shot⊠and if it doesnât work for you, you get your money back.
And you can go to sleep knowing that you at least gave it an honest shot.
In other words, you canât lose!
The ONLY way to lose is to do nothing by default, and miss out on this truly risk-free opportunity.
RememberâŠ
Breakthrough Conversions Academy is the MOST EFFECTIVE battle-tested way to:
- 3X your conversion rates in 3 months or less
- Gain unshakeable confidence in your copywriting and marketing campaigns
- Feel safe & in control of your life, without feeling like an âimpostorâ or âfraudâ
- And enjoy more wealth, health, and happiness in your business and your life!
EVEN IF:
- Youâve tried something like this before but failed
- You feel mortified each time you launch a new campaign
- You often struggle with âImpostor Syndromeâ or âBlank Page Syndromeâ
- You despise selling to others and hate hypey marketing campaigns
- You feel like youâre stuck in your copywriting or business career
HoweverâŠ
You MUST act now because otherwise, you’ll never experience these life-changing results.
So get off the fence and give yourself a chance TODAY!
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
