Customer Segmentation for Ecommerce – George Kapernaros

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Exploring the Essential Features of “Customer Segmentation for Ecommerce – George Kapernaros”

Become great at Customer segmentation
Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them. Complete this course and learn how to build reality-based segments based on what customers do and why they do it.

• Learn exactly what data matters and how it can help your brand make more money.
• Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
• Find out how to discover why your customer’s actions in a behavioral segment.
• Develop a self-serve segmentation funnel.
• Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

By George Kapernaros,

CEO/ Owner @ YOCTO

Course length: 1h 02min

About this course
Everybody in e-commerce knows the importance of customer segmentation. However, only a few brands actively segment and mine their customer database for profit.

Complete this course and learn how to build reality-based segments based on what customers do and why they do it. Find out who to acquire, who to retain, and who to let go. Plus how to profit from all of them.

This course is essential for you if…

• You know you need to segment your customer database. You just don’t know-how.
• You know how to segment your customer database, but you don’t know what to do with your segments.
• You’re the CEO or CMO of a brand looking to increase LTV and improve the efficiency of your marketing spend.

After taking this course you will…

• Learn exactly what data matters and how it can help your brand make more money.
• Develop behavior-based segments – based on your customer’s current and future potential value – so you know who to acquire, who to retain, and who to let go.
• Find out how to discover why your customer’s actions in a behavioral segment.
• Develop a self-serve segmentation funnel.
• Earn more from your segment-based promotions and campaigns using latency, recency, and personalization.

Skills you will master
Customer segmentation Segmentation User behavior User research

Your course curriculum
Customer segmentation

1 1001 flavors of segmentation
In this introductory lesson, we’ll simplify everything by focusing on how we can answer 2 simple questions with our segments.

2 Answering the WHAT – RFM
By the time you finish this lesson, you will have a clear idea of how to work with RFM.

3 Answering the WHY – Drivers
In this lesson, we’ll learn why they do what they do. And by extension, how to communicate with them with maximum impact.

4 Putting it all together
In this lesson, we’ll learn how everything we’ve learned so far can fit together to build one cohesive strategy that’s infinitely superior to regular e-commerce marketing.

5 Making money with segments
In this closing lesson, we’ll go through actionable promotional techniques that will help you maximize the amount of money you make from your new segments.

About the expert

George Kapernaros 
George Kapernaros is the CEO of YOCTO, a boutique e-commerce agency that specializes in email marketing for health and wellness brands, with clients like Kilo.health, ColonBroom, Miracare, Pandia Health, Moérie Beauty, Vital Nutritive and dozens of other star brands active in the US market.

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