Dan Heath – Make Your Ideas Stick: Communicate with Impact

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Exploring the Essential Features of “Dan Heath – Make Your Ideas Stick: Communicate with Impact”

Make Your Ideas Stick: Communicate with Impact
Presentations. Pitches. Proposals. Ads. Lessons. Speeches. Here’s how to make your message stick!

What you’ll learn

• How to make your messages stick with an audience
• How to spot the traits that sticky ideas have in common
• Why so many presentations and pitches are unmemorable and unpersuasive
• How to get your audience to care about your communications

Course content
9 sections • 17 lectures • 3h 3m total length

Introduction to stickiness 2 lectures • 18min

• The six traits of sticky ideas Preview 08:15
• The “Curse of Knowledge” Preview 10:00

SIMPLE 2 lectures • 24min

• CORE: Finding the core of your message 11:54
• COMPACT: Using the “anchor & twist” method 12:21

UNEXPECTED 2 lectures • 20min

• Crystallizing and breaking schemas to seize attention 10:34
• Using curiosity gaps to sustain attention 09:54

CONCRETE 2 lectures • 22min

• Switching from abstract to concrete language to aid understanding 12:02
• Supporting your argument with examples: The table metaphor 10:12

CREDIBLE 2 lectures • 18min

• Using human-scale numbers: Data for credibility 10:09
• Letting your audience members “see for themselves” 07:30

EMOTIONAL 2 lectures • 23min

• Speaking to the Elephant: Communication must motivate the audience 11:12
• Pushing for the “why”: Sticky ideas make people care 11:32

STORY 1 lecture • 11min

• Using stories to simulate and inspire action 10:50

Conclusion 1 lecture • 8min

• Reviewing the SUCCES elements — and why they work 07:33

BONUS Videos 3 lectures • 40min

• BONUS: Stickiness for teachers 13:36
• BONUS: Stickiness for marketers and salespeople 13:00
• BONUS: Making yourself stick (for applications, job interviews, etc.) 12:57

Requirements

• No

Description

For your ideas to have impact, they must stick with an audience. A sticky idea is understood, remembered, and it changes something (whether opinions or behaviors or beliefs). And Dan Heath–along with his brother Chip–has literally written the book on making ideas stick.

The Heath brothers wrote Made to Stick: Why Some Ideas Survive and Others Die, which has sold over a million copies around the world and been translated into 33 languages. The book has been used by audiences ranging from Fortune 500 CEOs to Navy admirals to pastors to teachers to a White House speechwriting team.

This new course, created 14 years after the book was published, is a practical guide to communicating more effectively. In this course, you will master the six traits that sticky ideas have in common, and you will learn to apply those traits to your own messages to make them more impactful. Case studies range from business to education to health care to online dating … with a few urban legends and proverbs thrown in for good measure.

Whether you’re giving a presentation, delivering a speech, crafting social media messages, teaching a class, or writing a persuasive pitch, you will learn specific strategies and techniques for making your ideas stick.

Who this course is for:

• Anyone whose job hinges on communication (marketers, execs, writers, teachers, pastors, salespeople, etc)

Instructor
Dan Heath
New York Times bestselling author

Dan Heath co-wrote four New York Times bestselling business books with his brother Chip: Made to Stick, Switch, Decisive, and The Power of Moments. The Heath brothers’ books have sold more than three million copies worldwide and have been translated into thirty-three languages. Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good.

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