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Exploring the Essential Features of “Dan Kennedy – Ultimate Sales Letter 2.0 “
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Write Well to Sell Big! “Ultimate Sales Letter 2.0”
In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. However, too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.
Key Features:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy, the most successful and highly paid direct-response copywriter in the country, shares his step-by-step formula so everyone can write letters that will nail the sale.
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