Danielle McWaters – Branding 101: The Complete Toolkit

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Exploring the Essential Features of “Danielle McWaters – Branding 101: The Complete Toolkit”

• 9 Video lessons in HD
• 2h 34m of class content
• Exclusive bonus content

LESSONS

1. Introduction To Class
2. Define Your Brand
3. Finding Your Brand Identity
4. Creating A Brand Moodboard
5. Choosing Colors For Your Brand
6. Selecting Typefaces For Your Brand
7. Your Brand Voice And Imagery
8. Create A Style Guide
9. Keys To Branding Success

CLASS DESCRIPTION

Build And Manage Your Image Successfully

What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding. 

She’ll guide you through the process of branding your business from start to finish, including how to:

• Establish a point of view through tone, messaging and voice 
• Define your vision, core values and how you position yourself in the market 
• Create a visual style guide that provides a reference for color, typography, and image styling

This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!

DANIELLE MCWATERS

Danielle McWaters is a creative who specialized in design, direction, and branding. After graduating from Boston University with a BA photojournalism, Danielle decided to branch off and pursue another passion, graphic design. She joined the creative team at Benefit Cosmetics and paralleled her on job training with a two-year design program through UC Berkeley Extension. After six years of working on product packaging and global advertising campaigns, she left to start her own boutique design studio, Designsake Studio, based here in San Francisco. Currently she is working with both established and start-up companies on branding and packaging projects.

Danielle is a believer of design and it’s ability to create new connections and lasting impressions. It drives her to create things that are not only authentic, but that matter. Working alongside her clients, she develops strategies and solutions to transform big ideas into stand out design.

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