*** Proof of Product ***
Exploring the Essential Features of “Dekker Fraser – SaaS Marketing – Get More Demo Requests, Free Trial Signups & Paying Customers”
Did you know that most SaaS leads are a waste of money and never convert to paying customers?
Let me show you EXACTLY how to get more customers so you don’t waste a single more cent. I will teach you…
- The single most cost-effective way to acquire SaaS customers
- The fastest, easiest way to generate demo requests and free trial sign-ups
- How to simply pay people to sit through your demo to generate $1M in pipeline from direct mail
- Step-by-step instructions for advertising profitably on LinkedIn (with examples of successful SaaS ads)
- How I acquired users for less than 10 cents each and got 15 million views with just one video and no ads
Product-led growth - How to reach out to key influencers to generate word-of-mouth marketing
- How to build your SaaS marketing funnel and overall marketing plan (1 page template)
- Detailed SaaS lead nurturing
- How to fix problem like poor MQL-to-SQL conversion rates
- Specific tactics that worked for me in generating cost-effective sales meetings
“This course took me nearly a year to complete, but I’m glad I did. Even if it means starting from the beginning to remember everything I’ve done previously. I’ve learned a lot about where we went wrong and how to avoid them in the future. Now, I’m starting over with the knowledge I gained from this course. It definitely shows me where I went wrong and why my efforts were insufficient. Thank you very much.”
– Marimar dela Torre
“Invaluable information in this course that breaks down the SaaS Marketing ecosystem from every angle. Thank you, Dekker!”
– Rhea Sawla, Student, Elon University
I have 14 years of experience marketing for software companies including Sony, a Google-backed startup, a Google-accelerator startup, bootstrapped startups & Series A-D SaaS companies. I also have an MBA from Northwestern’s University’s Kellogg School of Management and published several books on marketing.
Part 1 – Major Considerations in SaaS Marketing
Part 2 – Product Led Growth
Part 3 – LinkedIn Ads
Part 4 – SaaS Lead Nurturing
Part 5 – High Level Product Marketing Templates
Part 6 – Growth Hacking
Your Instructor
Dekker Fraser, MBA
Management Experience
- Global Product Marketing Manager for Sony PlayStation
- Vice President of Marketing for Talkatoo
- Senior Product Marketing Manager for Webgility
- Product Marketing Manager for Rocket Lawyer
- Director of Marketing for Ironclad Games / Flame Design
- SaaS Marketing Consultant
Education
- MBA in Marketing from Northwestern University – Kellogg School of Management
- Leadership Essentials from Columbia Business School
- Bachelor of Commerce from Mount Allison University
- Presidential Scholar
Selected Publications
- Product Launch: How to Go to Market
- How to Become a Product Marketing Manager – Bestseller
- Proven Methods for Lead Generation and Customer/User Acquisition – Highest rated
Academic & Volunteer Experience
- 1M Enrollments
- University MBA Program Advisor
- College Marketing Lecturer for Digital Marketing & Business Analytics
- Division Director and VP of Membership for Toastmasters International
Board of Directors for a charity
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
