*** Proof of Product ***
Exploring the Essential Features of “Demand Curve – The Traction Program”
Build your growth engine
The Growth Program is a professional course that gives startup founders and marketers everything they need to get traction and scale revenue.
We’ve helped 1000s of companies accelerate growth.
Customer acquisition is one of the hardest challenges startups face.
- There are hundreds of marketing channels and tactics to try. Deciding where to focus is overwhelming.
- It’s more expensive and more complicated than ever to acquire customers.
- The channels you used to get traction aren’t scaling or producing consistent results.
- The sales you’re able to produce are unprofitable, and you can’t afford to scale your efforts.
And your options aren’t great
- Searching for content yourself. If you try to find great growth content on Google, you’ll likely waste critical time. And without a growth background, you won’t know what to trust.
- Buying a course. Regardless of your goals or business type, you go through the same curriculum as everyone else. They’re usually long and boring, and fail to show you how to execute in a short amount of time.
- Hiring marketers or agencies. Hiring top marketers requires shelling out thousands of dollars per month. They’re often slow to act, they prioritize large clients over startups, and fail to achieve results.
What you need instead is assurance that you’re working on the right strategy. And a breakdown of exactly how to pursue it. You need a way to consistently acquire customers—we call this a “growth engine.”
A growth engine combines a scalable marketing channel, irresistible product messaging, and a high-converting funnel to profitably generate new customers at scale.
With a growth engine, you get:
- Meaningful growth: Get a constant and predictable flow of customers to grow revenue.
- Profitability and efficiency: Acquire customers profitably so you can reinvest back into your engine.
- Peace of mind: Have confidence knowing you’re prioritizing the right initiatives.
- Focus: Most companies scale using only one growth channel. You’ll be able to align your team and resources around the highest-leverage strategy for your company, freeing you up to run the rest of your business.
Here’s what growth looks like with and without a growth engine:
With the Growth Program, you can build a growth engine yourself without wasting money on agencies that don’t get your business. All while building in-house expertise to take control of your company’s growth.
Demand Curve vs. Agency
Times are tough. Agencies are expensive, and they take time to get going.
What sets the Growth Program apart?
World-class content
You get access to the exact strategy and tactical playbooks used by our team as well as other leading growth experts.
Outcomes & results above all else
Most marketing courses and content (even advisors) focus on the “what” and “why.” They give lots of ideas of what you could be doing to grow. We go deep on the “how.”
Our playbooks walk you step by step through the process of identifying the highest-ROI opportunities for your specific business and how to execute.
Tailored to your startup
No two startups are identical. So why do traditional courses put everyone through the exact same curriculum? The Growth Program provides 12 paths to choose from – tailored to your startup’s stage and product.
We’ve helped 1,000s of startups grow
Doopoll increased monthly recurring revenue by 800%
Consumer SaaS
The Growth Program is phenomenal and I would 100% recommend you do it.
Marc Thomas
Founder – Doopoll
Astra increased monthly active users by 500%
B2B
I’ve never experienced a training program that moved this quickly while also delivering high-impact content.
Gil Akos
Founder – Astra
3 Leaf Tea 2x’d conversions & reduced bounces by 50+%
Ecommerce
[The program] kept me on track, and gave me the confidence to implement a lot of new strategies.
Luciana Torous
Founder – 3 Leaf Tea
Here’s how you’ll use the Growth Program to build your growth engine
Part 1: Growth fundamentals
First, you’ll select your program path. A tailored plan that will guide you through the program based on your company stage and product type. There are six paths for startups in the traction stage (you need to acquire your first customers), as well as those in the growth stage (you’re ready to pursue high-scale channels).
Then you’ll breeze through quick, actionable frameworks to build a solid foundation as a growth leader. You’ll reverse engineer how your product actually grows, and learn how to take a systematic and holistic approach to growth.
Part 2: Lay your growth foundation
Most people think growth is all about marketing channels. But real growth happens at a more foundational level. This part of the program ensures your foundation is tightly aligned. You will:
- Intimately understand your market and ideal customer: Get inside their minds and understand how they think, the problems the face, and how your product uniquely serves them.
- Craft product messaging that cuts through the noise: Apply your market and customer research to nail your positioning. We’ll take you through our process for developing authentic, concise value props and messaging that converts.
- Develop your brand: Most startups think brand is only for late-stage companies. Not so. You’ll learn why investing in brand early can give you a massive advantage over the competition and serves as a critical growth amplifier.
- Optimize your pricing and revenue model: Countless startups are hindering their growth by using the wrong monetization strategy. You’ll implement a strategy that perfectly aligns with your customers’ needs, product, and marketing channels.
Part 3: Develop your acquisition strategy
All the pieces are now in place to identify your optimal acquisition strategy. You’ll learn how to evaluate and prioritize the best channels based on your specific goals and constraints while ensuring alignment with each component of your growth foundation.
Part 4: Build your funnel
It doesn’t matter how great your acquisition strategy is, if you’ve got serious “leaks” in your funnel, it’s going to be an uphill battle. That’s why this part of the program helps you:
- Design a seamless onboarding experience to get new users to experience your product’s core value.
- Write and design high-converting landing pages to maximize the performance of your acquisition channels.
- Produce professional ad creatives that get clicks. For the right reasons.
- Implement an email marketing system that effortlessly moves leads through your funnel to purchase.
- Set up analytics and conversion tracking so you can accurately assess how your growth engine is performing and identify areas for improvement.
Part 5: Launch channels
You’ll get access to over 30 channel playbooks. Each playbook takes you step by step through the process of building, optimizing, and scaling the channel.
Don’t worry, you won’t be tackling all of these channels at once. Our goal is to help you identify the 1-2 highest-ROI channels for you to focus on. But you’ll have lifetime access to the playbooks so you can jump back into the program whenever you’re ready to test new ones.
Part 6: Learn & Iterate
Learnings are the fuel that propels your growth engine. The more you understand your customers, the better equipped you’ll be to build a product they love, craft messaging that resonates, and uncover new marketing channels to reach them. Channel learnings turn into a competitive advantage. Over time, your “bank” of learnings forms a compounding, defensible moat that enables you to win in the long term.
To generate these learnings, you need an experimentation system. In this part of the program, you’ll get our playbooks on using research methods like user surveys, session recordings, and funnel analysis. And you’ll follow our experimentation framework to turn insights into testable hypotheses, design growth experiments, and analyze your tests to extract those critical learnings.
Who is our course for?
The Growth Program was created for busy, early-stage teams who have customers but haven’t been able to scale. Over the past two years, we’ve proven that we’re a great fit for startups of nearly every vertical, business model, and audience.
Our course is highly personalized for…
Founders, marketers, and operators willing to learn marketing and execute on their own. Since you’ll execute on your terms, you can get results within weeks, not months. On a tight schedule? No problem. Commit 1-2 hours per day and get results.
- You don’t want to spend $10k/mo on marketing agencies.
- You want to empower your team and keep growth in-house.
- You have customers, but you’re having a hard time scaling your customer acquisition.
- You have a proven product but have struggled to consistently and efficiently grow revenue.
- You’re leading growth for the first time or have been out of the game for a bit. No marketing, design, or technical skills are required—our step-by-step playbooks will walk you through everything you need.
Who’s not a fit?
- You’d rather outsource growth than do it yourself.
- Aspiring marketers looking to learn growth in order to land a job.
- You’re looking for high-level theory. Our program is highly optimized to produce tactical results.
- Late-stage companies that already have massive scale.
Thousands of startup founders and marketers have used the Growth Program to get traction and scale revenue. Here’s what they’re saying:
I’ve learned so much as a new marketer that probably would have taken at least a few months and considerable stress. The confidence boost I have now when running campaigns and publishing projects is unparalleled.
Brent Jensen
Growth
Hoppier
You learn the tactics Bell Curve uses to grow their clients. When I wrote the growth book, Traction, I hoped someone would build a course like this.
Justin Mares
Founder
Perfect Keto
This is the team you want to learn growth from. They know every channel and every tactic. And they know how to scale efficiently.
Elie Schoppik
Founder
Rithm School
Please see the full list of alternative group-buy courses available here: https://lunacourse.com/shop/
