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Exploring the Essential Features of “Denise Brosseau – Becoming a Thought Leader”
Description:
Do you hope to build lasting change and a legacy that matters? Then maybe it’s time for you to become a thought leader. Thought leaders are recognized for their ideas and their contributions to the world. They share their expertise and engage a community of followers—while enhancing their own reputations in their fields. In this course, thought leadership consultant and author Denise Brosseau defines exactly what a thought leader is and explains the risks and rewards that come with this unique position. She describes how to plan your strategy, develop a compelling message, build influence, maximize your visibility, and track your impact. She also shares tips to scale your ideas to reach the widest possible audience—online and off.
Topics include:
- Building influence
- Codifying ideas
- Amplifying ideas
- Expanding influence and impact
- Monetizing your expertise
Contents:
- Introduction
- 1. Develop your Strategy
- 2. Build your Ripples of Influence
- 3. Coding your Ideas
- 4. Amplify your Ideas
- 5. Expand your Influence and Impact
Author:
Denise Brosseau is a lecturer at Stanford Graduate School of Business and the CEO of Thought Leadership Lab.
She is a thought leadership consultant and speaker for clients including AARP, eBay, Google, and California Community Colleges. She is also the author of Ready to Be a Thought Leader? (Wiley), in which she maps the path for successful executive, professional, or civic leaders to become respected thought leaders. She is a frequent contributor to Salesforce.com, Inc.com, and the UK’s Telegraph Business Reporter. She has also been featured in Fast Company, Entrepreneur, and Forbes.
A serial entrepreneur, Denise was the founding CEO of the Forum for Women Entrepreneurs (now Watermark), a trade association for women founders and CEOs of high-growth businesses. She also cofounded Springboard, the prestigious women’s startup launch pad that has led to over $7 billion in funding for women entrepreneurs. Invent Your Future Enterprises, a career development company focused on the retention and acceleration of women leaders, was her third successful venture.
Denise received her MBA from Stanford and her BA from Wellesley College. In 2012, she was honored as a White House Champion of Change.
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